销售内容审计服务

Every business has a sales content problem – our sales content audit services can help

Sales Content Audit Services from Trust EnablementThe Collaborator and team have experience working with hundreds of companies with annual revenues from $50M through the Fortune 500.

We have seen companies with 10 through 10s of thousands of pieces of content.

And the vast majority have no idea if they are investing wisely in their content, and if it is having an impact on business revenue.

Do any of these align with your business?

  • You are creating more sales content every day but are unsure what’s being used by the team? FYI – On average, nearly 2/3rds of content created for sales is never used.
  • Your sales team is complaining they don’t have the content they need, and bespoke content requests are drowning your team.
  • You have no idea if your content is helping drive revenue, and the CFO wants to cut your budget.

You need a content audit

The Content Audit will help you identify what you have, how it is being used, and the impact it is having on revenue generation.

Content Audits are not rocket science but they require a level of experience few have.  The process, at a high-level, is:

  • 明确你所要影响的商业目标
  • 采访销售、营销和其他关键利益相关者
  • 充分利用现有系统的数据
  • 以支持决策的方式记录相关内容
  • Baseline current impact to business goals
  • 找出内容差距
  • Create a plan to correct the key gaps

In an ideal world, your Marketing or Enablement teams are running this process quarterly.

We know that no one lives in the “ideal world”

We are experts at running effective content audits that lead to positive, measurable, business outcomes (see our content audit page for insights on content audits).

第一步是一个1-2小时的会议,简要回顾你目前的内容和整体计划。 这将使我们能够准确地确定内容审计的价格。 

要安排付费审查会议,请点击以下图片/链接,通过以下方式购买 Enablement市场.

 

销售内容审计的范围