90+ Sales Tools – 1 Certified Sales Tech Stack

Trust Enablement focuses on providing you the insights you need to decide on the best customer success, enablement, ops, marketing, and sales tools your customer-facing teams need to thrive. Our Certified Sales Tech Stack is a critical component of achieving this mission. Please keep reading to learn more about our view of the technology landscape.

Every quarter, we review and update our information on these vendors, write how-to articles, and update our recommendations regarding which vendors you should consider working with based upon your business challenges, industry, size, etc.

In addition, we are always learning new tools to consider for our Certified Sales Tech Stack. We will continue to add new vendors and solutions to our overall recommendations.

Want more sales, less churn, and increased revenues overall?  Keep reading.

Why did we create the Certified Sales Tech Stack?

We have often seen vendors that raise the most money the fastest can pay for the best analyst coverage, buy the most positive reviews, and corner the market.

While this works great for a handful of vendors, it only leads to buyer confusion and dozens of also-rans who often provide better solutions for specific scenarios.

We want to see buyers benefit from buying the right sales tools, for their sales process, industry, and needs.

When this happens, everyone wins.

And, we know that this improves by an independent review process that helps you differentiate vendors and solutions our review of the overall technology landscape.

Go-to-Market Tools By Category

For the most part we have chosen to use category names in line with standard naming in the market place.  However, in some cases, existing category names are confusing and we have chosen to go with more descriptive names.

Our goal in defining the top sales tools is to help buyers, not create new categories, but where we have chosen otherwise we hope that it does not cause confusion.

Best Sales CRM Software

What is a CRM?

A simple CRM software definition would note that CRM is short for Customer Relationship Management. Therefore, CRM is simply a software solution that helps you manage your relationship with prospects and customers.

A better CRM software definition would be, however:

CRM systems manage all data related to your potential and existing customers, tracking every communication of all opportunities discussed or sold.

In B2B (business-to-business) sales situations, your CRM will store information about the businesses you sell to and the employees you work with to prospect, sell, and later support within those businesses.

These sales tools may also be used for a variety of other tasks, including:

  • Managing and enforcing your sales process.
  • Storing customer data flowing in from other systems.
  • Giving leaders more visibility into the sales pipeline.
  • Tracking CSAT or other customer satisfaction scores from your customer success team.
  • Keeping everyone aligned and on the same page.
  • Use lead scoring to identify the ideal prospects to reach out to next.

This summary table does a comparison of the CRM systems we have currently evaluated: Freshsales vs Hubspot vs Membrain vs Pipedrive vs Salesflare vs Salesforce vs Snovio vs Zoho.

CRMIdeal for Customers Like…G2 RatingsPros of This CRMCons of This CRMPricingTry Now
Free Agent CRM4.2/5.0
(39 Reviews)
Pricing from $35/user/month to $100/user/monthTry Now
FreshsalesBusinesses making under $20M annually4.6/5.0
(958 Reviews)
Pricing from Free through $83/user/month
Details
Try Now
HubspotBusinesses making under $50M annually4.4/5.0
(8277 Reviews)
Top of the line Marketing Automation Plus CRMFree CRM is solid but not top of the line. Adding in paid features becomes expensive.Pricing from Free through $120/user/month
Details
Try Now
Less Annoying CRM (LACRM)Businesses making under $20M annually4.9/5.0
(479 Reviews)
Simple pricing, easy to use.$15/user/monthTry Now
Membrain4.6/5.0
(145 Reviews)
noCRMBusinesses making under $20M annually4.6/5.0
(39 Reviews)
Pricing from $12/user/month through $32/user/monthTry Now
PipedriveBusinesses making under $20M annually4.3/5.0
(1498 Reviews)
Easy to use Contact and Deal FlowFewest Integrations — Use solutions like Zapier to close the gap.Pricing from $12.50/user/month through $99/user/month
Details
Try Now
SalesflareBusinesses making under $2M annually4.8/5.0
(196 Reviews)
Very easy to use the system and works well with Microsoft Outlook, Gmail, and LinkedInOnly lightly customizable and with limited integrations. Pricing from $29/user/month through $99/user/month
Details
Try Now
SalesforceBusinesses making more than $100M4.2/5.0
(12308 Reviews)
Customizable and Scalable to meet the needs of the largest businessesMost complex solution to learn.A vast number of options.
Details
Try Now
SnovioBusinesses making under $2M annually4.5/5.0
(169 Reviews)
Pricing from $33/user/month through $615/user/month
Details
Try Now
Streak CRMReal Estate Agents, Agencies, and Investors4.5/5.0
(163 Reviews)
Build directly into Gmail, very easy to use for relationship-based real estate sales.Pricing from Free to $129/user/monthTry Now
Upsales Sales and Marketing Platforms4.8/5.0
(69 Reviews)
Pricing not published
ZohoBusinesses making under $50M annually4.0/5.0

(2084 Reviews)
Pricing from $14/user/month through $52/user/month
Details
Try Now
Freshsales vs Hubspot vs Membrain vs Pipedrive vs Salesflare vs Salesforce vs Snovio vs Zoho

Freshsales CRM

Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a sales rep needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. 

View their Trust Enablement profile or…

Hubspot CRM

Sales Hub is built on the HubSpot CRM platform, where customer data, tools, and teams come together to create a single source of truth for unprecedented sales rep efficiency. When using the entire CRM platform, reps can get richer insights, warmer leads, and aligned enablement materials to help them operate at max efficiency. 

View their Trust Enablement profile or…

Read our Guides:

Less Annoying CRM

Less Annoying CRM is a simple CRM built from the ground up for small businesses. Manage your contacts, leads, notes, calendar, to-do’s, and more, all from one simple web app. Our product is founded on three core principles: simplicity, affordability, and outstanding customer service.

Simplicity means eliminating the learning curve. You’ll start using the CRM in minutes, and you won’t need time-consuming, frustrating training to find your way around. Add your contacts or import them from another system and you hit the ground running. All of your tools and information are easy to find from any page in the CRM. LACRM was designed specifically to be intuitive, even for users who aren’t tech-savvy.

View their Trust Enablement profile or…

Try Now

Membrain CRM

Membrain is a sales effectiveness platform for teams working with complex B2B sales. Membrain lets you continually fine-tune your sales process and provide coaching to help your salespeople make their numbers.

View their Trust Enablement profile or…

noCRM

Lead management software built for salespeople to close more deals without wasting time filling out forms.

Unlike traditional CRM software, noCRM.io places sales leads at the heart of the system.

Boost productivity by creating leads in seconds from any source (business cards, spreadsheet, email, websites, or other apps) and grow your pipeline with built-in prospecting spreadsheets.

With noCRM.io you can measure and track performances with the ability to plan and log activities, organize your sales process, and customize your sales pipeline to manage the sales cycle from end to end.

Stop dropping leads and always know what the next action is.

View their Trust Enablement profile or…

Try Now

Pipedrive CRM

Pipedrive is a sales-focused customer relationship management tool that teams of all sizes love using. With 95,00 CRMs simple yet powerful design that prioritizes usability.

View their Trust Enablement profile or…

Try Now

Read our Guides on Pipedrive:

Salesflare CRM

Salesflare is the intelligent CRM that small businesses selling B2B love to use. It’s a zero-input sales pipeline tool that thinks and works for its user, not the other way around.

Trust Enablement Uses This Technology.

View their Trust Enablement profile or…

Try Now

Salesforce CRM

Salesforce helps businesses of all sizes accelerate revenue, automate tasks and make smarter decisions so you can grow your business faster.

View their Trust Enablement profile or…

Read our recommendations for Companies using Salesforce CRM: Read our article here.

Read our Guides:

Snovio CRM

Snov.io is your perfect CRM for efficient contact management and robust cold outreach. Find more convertible leads, verify contacts, track your lead’s progress, and automate cold outreach. 

View their Trust Enablement profile or…

Try Now

Upsales Sales and Marketing Platform and CRM

The fastest-growing companies don’t have months to implement CRM software.

That’s why we created Upsales. To deliver a product that creates excellent results, fast. With over 1800 customers, Upsales has developed into the fastest-growing sales and marketing platform for B2B. We help you find new leads, win more deals and grow existing customers.

View their Trust Enablement profile or…

Zoho CRM

Zoho CRM is a cloud-based, integrated customer relationship management platform that caters to the needs of businesses and industries of all sizes and types. Over 150,000 companies worldwide use Zoho CRM to build lasting customer relationships and maximize team productivity. 

View their Trust Enablement profile or…

Try Now

Best Sales Outreach Software

This sales tech stack section is critical for your inside sellers (SDRs).  Sales cadence software allows you to schedule, organize, and deliver on your outreach and is an important category of SDR tools.

In addition, the sales tools in this category support sales and marketing teams:

  • Gain visibility to all lead generation activities.
  • Track conversion rates through the sales funnel to improve upstream messaging and outreach (in combination with your customer relationship management CRM).
  • Schedule meetings with potential customers.
  • Helps existing and new sales reps use the appropriate, targeted messaging the business has created.

Here is our quick take on the options in this category.

This summary table is for the outreach solutions we have currently evaluated: Autoklose vs Klenty vs Outreach vs Salesloft vs Reply.io.

CapabilityAutokloseKlentyOutreachReply.ioSalesloft
G2 Reviews4.6/5.0 (256 Reviews)4.6/5.0 (161 Reviews)4.3/5.0 (2843 Reviews)4.6/5.0 (816 Reviews)4.5/5.0 (2929 Reviews)
Cadence SupportEmail focused. Does a great job automating your email cadences and integrating them into the popular email and CRM systems.A more complete sales cadence solution supporting defining and running cadences that are email, phone, and miscellaneous (e.g., social). Also integrates with popular CRM and email solutions.

Note: Startup pricing only provides email cadences.
UnknownA more complete sales cadence solution supporting defining and running cadences that are email, phone, and miscellaneous (e.g., social).Unknown
Email IntegrationsGmail and Microsoft OutlookGmail and Microsoft OutlookGmail and Microsoft OutlookNone ListedGmail and Microsoft Outlook
CRM IntegrationsSalesforce, Hubspot, Pipedrive, and FreshsalesSalesforce, Hubspot, and PipedriveSalesforce, Microsoft Dynamics, Sugar CRMSalesforce, Pipedrive, Zendesk Sell, Hubspot, Copper CRM, Freshsales, Salesflare, Zoho, Insightly, Nutshell, BullhornSalesforce, Microsoft Dynamics, Hubspot, Sugar CRM
PricingStarter
$59.99/user/month
– 1 email automation account
– Unlimited contacts upload
– Unlimited campaigns
– Unlimited tracking and followups

Small Business
– $249 for 5 Users/month
– A minimum of 5 email accounts
– 1-hour onboarding call
– Monthly customer success call
– 24/7 chat and email support

Enterprise
Pricing not given
Startup
$35/user/month
– Email Cadences

Growth
$60/user/month
– Cadence Playbooks
– Multichannel Outreach
– CRM Integrations

Enterprise
$100/user/month
Not publishedReply.io is very transparent with its pricing and there are a ton of choices.

Summary for Businesses

$50/user/month for 10+ users

$60/user/month for 5-10 users

$70/user/month for fewer than 5 users.

Review here.
Not published.
Buy Now to Support Lead GenerationBuy Now to Support Lead GenerationBuy Now to Support Lead GenerationBuy Now to Support Lead GenerationBuy Now to Support Lead Generation
Autoklose vs Klenty vs Outreach vs Salesloft vs Reply.io.

AutoKlose

Autoklose is the first email outreach software with an integrated B2B database filled with over 8 million verified B2B leads. Awarded for its intuitive and easy-to-use interface, Autoklose reduces the onboarding time to a minimum, making your reps happy and focused.

View their Trust Enablement profile or…

Try Now

Klenty

Think of Klenty as your Sales Execution Engine- suddenly, your followups become systematic. Your task list only contains high-value actions which open conversations. Your emails guarantee opens and clicks, and more calls connect than ever before. Your inboxes are full of replies, and your AEs flooded with demos and meetings booked. Your updated CRM data reflects the success of your team, quarter after quarter.

View their Trust Enablement profile or…

Try Now

Outreach

Outreach is the largest and fastest-growing sales execution platform provider that helps companies dramatically increase productivity and drive smarter, more insightful engagement with their customers. Outreach is the only solution provider to integrate sales engagement, conversation intelligence, and revenue intelligence into one platform.

View their Trust Enablement profile or…

Reply.io

Reply is the leading AI-powered sales engagement platform that automates multichannel touchpoints with leads and customers throughout the sales process. 

View their Trust Enablement profile or…

Try Now

SalesLoft

Salesloft is a sales engagement platform helping teams set and execute a cadence of communications to convert more target accounts into customer accounts. With real-time email tracking, an integrated sales dialer, and social communications, sales leaders can be confident their reps are executing the most effective selling process for their organization.

View their Trust Enablement profile or…

Best Email Marketing Tools

Email marketing tools, or marketing automation tools, manage contact lists, allow the creation of emails, often integrate with your websites, and more.  Their focus is on nurturing, educating, and supporting prospects and customers.

While you may not consider these sales tools, they are critical to lead generation, hence they are on our list of sales tools.

These tools provide many capabilities, including:

  • Building awareness with existing and potential customers about the solutions you have for their challenges.
  • Based upon the level of interaction with outreach, marketing and sales can target the right prospects as they begin to show interest.

ActiveCampaign

ActiveCampaign’s category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automation that combine email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 75% of ActiveCampaign’s customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month

View their Trust Enablement profile or…

Constant Contact

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it’s driving sales, growing a customer base, or engaging an audience, we help you build strong connections and generate powerful results.

View their Trust Enablement profile or…

GetResponse

GetResponse is a complete online marketing software that helps you grow your audience, engage with customers, and boost online sales. With over 30 tools in one easy-to-use platform, you can transform your online marketing and bring tangible results.

Trust Enablement Uses This Technology.

View their Trust Enablement profile or…

Try Now

Hubspot Marketing Hub

With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments.

View their Trust Enablement profile or…

Mailchimp

Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so they can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

View their Trust Enablement profile or…

Try Now

Moosend

Moosend is a powerful email marketing automation software with world-class features, state-of-the-art automation flows, and lead generation tools that help you grow your business from day one whilst maintaining an award-winning all-in-one user interface.

View their Trust Enablement profile or…

Try Now

Best Sales Content Management Systems

Sales Content Management solutions focus on storage, delivery, and reporting on content used with prospects and customers.

We know that sales professionals never have enough time to focus on sales conversations, much of the time is wasted hunting for content and creating or updating decks.  This category of sales tools supports the teams:

  • Organizing the latest, up-to-date, on-brand, and compliant sales decks and other sales documents.
  • Supports better sales conversations by surfacing the right content to support sales meetings based upon the stage of the deal, customer vertical, buyer persona, and so forth. This surfacing occurs in your CRM system, email clients, and other sales software your teams are using.
  • Provides sales analytics that can be used to increase the ROI of your content marketing.

In Q1, 2022, we completed our first-ever analysis of Sales Asset Management Systems — If you have time, read the entire report as there is a lot of useful information contained within it.

Note: This category covers platforms that only provide content support.  All-in-one solutions, those that include content, training, and coaching, are covered in their own category below.

This summary table covers the content solutions we have included to date: Bigtincan vs Data Dwell vs Enable.us vs GTM Buddy vs Mediafly vs Modus vs Paperflite vs Pitcher vs Showell vs Pitcher.

Sales Content ManagementIdeal for Customers Like…G2 RatingsProsConsPricingTry Now
BigtincanNon-responsive to our outreach –

Not Recommended
4.2/5.0
(27 Reviews)
Not published
Details
Data DwellCompanies using Salesforce.com4.9/5.0
(6 Reviews)
Deeply integrated into Salesforce.com — allowing it to support any configuration while delivering in-depth analytics.Only available for Salesforce.comNot PublishedTry Now to Amplify Sales Content
DocSendHighly recommended for any sales content situation.4.6/5.0
(457 Reviews)
Great Digital Sales Room Capabilities

Easy to use.

Integrated with email and browser.
Less intuitive for supporting sellers internally.

The user interface is solid but not as customizable as some solutions.
Ranging from $10 to $60/user/monthTry Now
Enable.usChannel Sales4.8/5.0 (27 Reviews)Incredible digital salesroom experiences with support for Mutual Action Plans built-in.Startup Plan
$25/user/month
Unlimited Storage
Digital Sales Rooms

Growth Plan
$50/user/month
Startup Plan+
CRM Integration
Live Meeting Integration
Mutual Action Plans

Enterprise Plan
Not published
Growth Plan+
Reference Mgmt
Custom Integrations

Details
Try Now to Amplify Channel Sales
GTM Buddy4.9/5.0
(10 Reviews)
Not Published
Guru4.6/5.0
(1298 Reviews)
Pricing ranges from FREE to $20/user/month.
MediaflyNon-responsive to our outreach –

Not Recommended
4.6/5.0
(167 Reviews)
Not Published
Details
Modus4.3/5.0
(133 Reviews)
Not Published
OmniShareFrom FREE through Enterprise pricing
PaperfliteCompanies using Microsoft Dynamics or Hubspot for CRM4.8/5.0
(112 Reviews)
A solid all-around contender. It does everything well.If you are looking for solutions deep in a specific vertical, they lack that knowledge.$50/user/month
Details
Try This Solid Content Solution
PitcherLife Sciences companies — Especially Pharmaceutical Sales4.4/5.0
(27 Reviews)
The deepest solution we have seen to date in life sciences.Not as well suited to other verticals.Not PublishedTry This Amazing Solution for Life Sciences
SalesApps20 £/user/month. (minimum of 20 users)
ShowellManufacturing and Channel Sales4.5/5.0
(139 Reviews)
Free version! Most small and mid-sized businesses will never need deeper tracking and sales content capabilities than Showell provides.

And they understand manufacturing and the channel well
The user interface is not as clean as other solutions.Free
– Up to 25 documents
– Up to 5 users
– Basic theme
– Self-service onboarding
– Help Center and tutorial videos
– Virtual product training
– Community Slack support

Essential
$18/user/month
– Up to 50 documents
– Up to 20 users
– Basic theme
– 1-to-1 virtual onboarding session
– Help Center and tutorial videos
– Customer support
– Community Slack support

Professional
No pricing published
– Unlimited volume & storage
– Unlimited users & admins
– Custom themes
– Onboarding program
– Dedicated customer success manager
– Premium support
– Showell community

Details
Try Now for Well-priced and Solid Solution
Showpad ContentManufacturing and Heavy Machinery4.6/5.0 (1422 Reviews)Not Published
Details
Bigtincan vs Data Dwell vs Enable.us vs GTM Buddy vs Mediafly vs Modus vs Paperflite vs Pitcher vs Showell vs Pitcher.

Bigtincan Content Hub

The Bigtincan Content Hub is a Sales Enablement Content Management System.

View their Trust Enablement profile or…

Vendor has been unresponsive – Not Recommended.

Data Dwell

Data Dwell is a provider of a cloud-based centralized digital data solution designed to automate and streamline daily branding operations and reinforce brand consistency. The vendor aims to help organizations save time and money and scale their brand globally while avoiding growing pains.

View their Trust Enablement profile or…

Try Now

Recommended for Evaluation for Businesses standardized on Salesforce CRM

Read our Guides on Data Dwell:

DocSend

Dropbox DocSend helps business professionals like you to securely share and control the content that drives your business forward. Dropbox DocSend’s powerful link-based system makes it easy to set security preferences for each stakeholder, receive notifications each time someone views your file, analyze content performance on a page-by-page basis, and create modern virtual deal rooms.

View their Trust Enablement profile or…

Try Now

Enable.us

Enable.us is the fastest growing and most buyer-centric enablement platform available in the market. Our sole mission is to foster trust and transparency in B2B sales. Enable.us consolidates, coordinates, and compiles all the necessary resources to align to the buyer’s journey and facilitate decision-making. In the new normal, sellers need flexible and purpose-built solutions to meet buyers asynchronously in a digital-first world.

View their Trust Enablement profile or…

Try Now

 Recommended for Evaluation for:

GTM Buddy

GTM Buddy is a relatively new sales tool and will be analyzed for our sales tech landscape in Q2, 2022.

Guru

Guru is a company wiki that works in your workflow, so the information you need to do your job is always at your fingertips. With Guru, your team can create, share, access, and update information right in the context of their existing workflow. Guru brings contextual, expert-verified information to the places you’re already working, like Slack, Teams, Email, CRM, your Chrome browser, and more.

View their Trust Enablement profile or…

Mediafly

Mediafly is an Enablement solution.

View their Trust Enablement profile or…

Vendor has been largely unresponsive – Not Recommended.

Modus

Modus is sales enablement, simplified.  Reps use the platform for easy access to content, buyer engagement tools, and just-in-time learning. Marketers distribute their content in a way that is relevant to selling situations. Both direct sales and dealer/distributor reps become more confident to engage with buyers meaningfully.

View their Trust Enablement profile or…

OmniShare

OmniShare Sales Enablement is all about your sales teams and how to increase their success in their sales.

The app is designed to centralize your presentations and data, so you can share information across your entire value chain.

View their Trust Enablement profile or…

Paperflite

Paperflite is the leading enablement & content experience software that allows sales and marketing teams to organize, distribute, and share their content and build and deliver incredible content experiences. With Paperflite, track your content across its entire journey, get a deeper insight into what works best when, and know how your prospects engage with your content on multiple channels, so you can instantly engage with hot leads and nurture cold ones.

View their Trust Enablement profile or…

Read our Guides:

Pitcher

Pitcher is a leading provider of sales enablement and content management for field sales and marketing teams. With an intuitive and all-in-one application, the Pitcher Super App makes it easier for field sales and marketing professionals to plan for, execute and analyze their customers’ interactions. The immersive, feature-rich software can be executed on various desktop and mobile devices to better engage customers and field reps throughout the entire sales and marketing lifecycle.

View their Trust Enablement profile or…

Recommended for Evaluation for Pharmaceutical Sales

SalesApps

Sales Enablement Salesapps, the application which transforms your client meetings

Boost your salesforce, and motivate your teams! Salesapps, your Mobile Sales Enablement tablet application suitable for your sales forces, directors, and marketing teams. Quick and simple access to all the information that your teams need to succeed in their sale.

View their Trust Enablement profile or…

Showell

Showell is a new way to manage sales content. It is one tool to manage, present, share, and track your sales content. With Showell you: Control Sales Content – all content is in one place and always up-to-date | Access Sales Content – with any device, in any location, even offline | Collaborate Sales Content – one tool for marketing, sales, distributors, and customers

View their Trust Enablement profile or…

 Recommended for Evaluation for:

Read our Guides:

Showpad Content

Showpad is pioneering revenue enablement for the new digital buying team. Our revenue enablement platform makes it easy for sales and marketing teams to create rich content experiences and relevant, timely conversations that drive faster revenue. Predictive growth, happier buyers, and more successful, motivated sellers. We call it Modern Selling because it’s collaborative, digital-first, and insight-driven. And it runs circles around the traditional B2B playbook.

View their Trust Enablement profile or…

Best Sales Enablement Tool – All in One

The All-in-one vendor landscape category includes platforms supporting content, training, and coaching capabilities.

Similar to the Sales Content Management solutions above, these sales tools deliver on:

  • Organizing the latest, up-to-date, on-brand, and compliant sales decks and other sales assets.
  • Supports better sales conversations by surfacing the right content to support sales meetings based upon the stage of the deal, customer vertical, buyer persona, and so forth. This surfacing occurs in your CRM system, email clients, and other sales platforms your teams are using.
  • Provides sales analytics that can be used to increase the ROI of your content marketing.

However, the addition of training and coaching, help salespeople:

  • Empower sales to practice via video and receive feedback from sales managers asynchronously.
  • Support finding on-the-spot microlearning in real-time, when they have a moment, versus having to make their way back to the office to access the corporate LMS.

And these activities often translate into actionable data back to the CRM to improve the overall sales process.

Here are the vendors covered in this part of our sales tech landscape.

This summary table covers the all-in-one enablement solutions we have evaluated as part of our technology landscape: Allego vs Highspot vs Saleshood vs Seismic.

Sales Content ManagementIdeal for Customers Like…G2 RatingsProsConsPricingTry Now
AllegoFinancial Services and Life Sciences Companies4.5/5.0
(321 Reviews)
Not publishedTry Now
HighspotAlong with Saleshood, the top solution in this category – Any non-financial services companies should evaluate.4.7/5.0
(858 Reviews)
Deeply integrated into Salesforce.com — allowing it to support any configuration while delivering in-depth analytics.Training and Coaching capabilities are immature.Not PublishedTry Now
SaleshoodAlong with Highspot, the top solution in this category – Any non-financial services companies should evaluate.4.6/5.0
(291 Reviews)
The CEO wrote one of the essential books on Enablement — this company understands Enablement to its core.


Offers a FREE trial. They are the only all-in-one platform with enough confidence in its product and its prospects.
Their digital salesrooms lack security, meaning content shared with customers could be accessed by anyone who knows the URL to the room. While relatively low risk, this prevents the product from being used to deliver genuinely confidential materials. Not a deal-breaker for most companies, but it will be for a few.$50/user/month

Details
Try Now
SeismicFinancial Services Companies4.7/5.0
(1159 Reviews)
Most robust offering in the financial services space — including leading document automation solution.Was challenging for us to work with — only recommending for this one vertical.

Training and coaching capabilities from Lessonly acquisition. Integration underway.
Not Published
Try Now
Allego vs Highspot vs Saleshood vs Seismic.

Allego

Allego represents the next era of enablement. Our patented, complete, rep-centric platform ensures that sellers have the skills, knowledge, and content to optimize team success in a virtual world. In place of traditional training and content enablement tactics – which are rapidly outdated and often ineffective – Allego empowers reps with the activated content they need to close deals faster and the personalized coaching and learning they require for continuous improvement.

View their Trust Enablement profile or…

Recommended for Evaluation for:

Highspot

Highspot is the enablement platform that reps love. We empower companies to elevate customer conversations that drive strategic growth. Our intuitive platform combines intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. Go-to-market teams use Highspot to deliver a unified buying experience that increases revenue, customer satisfaction, and retention.

View their Trust Enablement profile or…

Recommended for Evaluation for:

Saleshood

SalesHood is the leading all-in-one enablement platform used by hyper-growth companies to boost sales performance. SalesHood is proven to reduce time to ramp, lift quota attainment and accelerate sales velocity. Companies like Drift, Demandbase, Bombora, Domo, Omada Health, Sage, Seagate, RingCentral​, Tanium​, Tealium, Trinet, and Yext use SalesHood to realize fast revenue outcomes with 100% virtual training, coaching, and selling – at scale.

View their Trust Enablement profile or…

Try Now

 Recommended for Evaluation for:

Seismic

Seismic is a Sales Enablement platform.

View their Trust Enablement profile or…

 Recommended for Evaluation for:

Vendor has been unresponsive.

Best Sales Training and Digital Adoption Platforms

This part of the sales tech stack will be a focus in Q2 of 2022.  We will add additional vendors, and details, at that time.

Bigtincan Zunos

One of the two learning platforms owned by Bigtincan. The other? Brainshark.

View their Trust Enablement profile or…

Vendor has been unresponsive – Not Recommended.

Brainshark Training

The Brainshark Training Platform (aka Brainshark Learning Locker) is one of the earliest sales training solutions.  The company was purchased by Bigtincan in 2021.

View their Trust Enablement profile or…

Vendor has been unresponsive – Not Recommended.

e4enable

e4enable is a data-driven coaching platform to define, develop & measure sales performance. It puts competencies at the heart of every sales coaching conversation, quickly identifies gaps and focus areas for coaching and development, drives improvements in skills and performance, and enables you to measure the outcomes, all in one place.

View their Trust Enablement profile or…

LevelJump

LevelJump is a training platform built within Salesforce and is now owned by Salesforce.

During the integration period, we have been unable to receive any responses from Salesforce regarding LevelJump.

View their Trust Enablement profile or…

Vendor has been unresponsive – Not Recommended.

Mindtickle

Mindtickle is a readiness platform.

View their Trust Enablement profile or…

Vendor has been unresponsive – Not Recommended.

SecondNature.AI

SecondNature.AI lets you scale up your sales coaching. The SaaS solution provides a “virtual pitch partner” that uses conversational AI to have actual discussions with reps, score them, and help them improve on their own to ace every sales call.

View their Trust Enablement profile or…

Spekit

Spekit is an in-app learning and digital companion that helps employees learn their tools and navigate process changes by accessing answers and enablement resources in real-time, everywhere they work.

Built by ops professionals for growing & remote teams, Spekit blends the sophistication of a modern digital adoption platform with the simplicity of a contextual knowledge base for a lightweight yet powerful solution to continuous employee training.

View their Trust Enablement profile or…

 Recommended for Evaluation for Businesses standardized on Salesforce CRM

Read our Guides:

Usetiful

Fight churn with great user onboarding! Usetiful is a Digital Adoption Platform focused on user onboarding, feature adoption, and customer self-service. It is flexible and powerful while remaining affordable and straightforward.

View their Trust Enablement profile or…

Try Now

See our Usetiful Guide on how to inexpensively train teams via interactive product tours.

Employee Onboarding Software

Employee onboarding tools are software solutions that help businesses train and onboard employees faster and more effectively.

Trainual

Trainual is a knowledge transfer and training platform where growing teams build the playbook for how they do what they do. With Trainual, every process, policy, and procedure for all the roles and responsibilities in your business are easily documented, organized, assignable, and searchable. The result is faster onboarding and training, more seamless delegation, consistent processes, increased accountability, and everybody stays in the know with your need-to-knows.

This tool includes great templates for a number of processes, including onboarding, sales playbooks, and much more.

View their Trust Enablement profile or…

Try Now

 

Customer Service and Support Software

Customer Support and Service platforms typically support break-fix style communications and workflows with customers, a knowledge base, and perhaps other tools related to these areas.

Happy customers, successful customers, buy more.

That’s why we include these tools in our list of sales tools for your business.

These tools support the business, and the sales team specifically:

  • Creating additional customer data for your organization to understand where potential new sales may be possible, and where deals may be lost if issues are not corrected.
  • Educate your customer success team on what is happening in the account beyond their regular touchpoints and quarterly business reviews.
  • Can help identify a lack of customer engagement?  No support activity may be an indicator of lack of usage.
  • Ensure the appropriate team members are included and involved both for awareness but also for rapid response when necessary.
  • Supporting the common support channels like email, phone, in-application, social media, and webchat.

Freshdesk

Freshdesk is a cloud-based customer service software that enables businesses of all sizes to deliver stellar customer support.

View their Trust Enablement profile or…

Try Now

Help Scout

Help Scout scales like any other help desk, but the customer experience feels personalized like email. Help Scout is ideal for companies of all sizes, and specifically companies with 11+ users. Help Scout’s clutter-free features keep teams of any size on the same page. With best-in-class reporting, integrated knowledge base, robust API and tons of integrations, and free iOS apps and Android apps to support customers on the go, Help Scout lets your team focus on what really matters: your customers.

View their Trust Enablement profile or…

Try Now

LiveAgent

LiveAgent is a fully-featured Help Desk and live-chat software that helps you bring personalization to your customer interactions with an all-in-one help desk solution. LiveAgent boasts the fastest chat widget on the market and is the most reviewed and #1 rated live chat software for SMB in 2022. Join companies like BMW, Yamaha, Huawei, and Oxford University in providing world-class customer service.

View their Trust Enablement profile or…

Try Now

Zoho Desk

Zoho Desk can help businesses manage customer communication over the phone, email, live chat, SMS text, social media, and more. It also helps you assign calls to your agents based on their department or team, automatically route calls to agents that the customer is familiar with, and enables you to maintain consistency of service to build meaningful customer relationships. Hook up your customer service number with Zoho Desk, and make/receive calls in-app.

View their Trust Enablement profile or…

Try Now

Document Workflow, Sales Proposal, and E-Signature Software

Document workflow is the process of creating, approving, and distributing documents. This includes the ability to sign documents digitally.

Beyond making it easy for your sales team to deliver consistently beautiful proposals, these tools:

  • Ensure every sales proposal is using the latest pricing, on-brand, and compliant imagery and language.
  • Helps everyone involved to save time pulling together information from multiple sources.
  • This form of sales automation generally is easy to use, with drag and drop user interfaces, and standard connectors to your CRM and other relevant data sources.

We have done an analysis of using PandaDoc and Proposify generating sales proposals.  Please read the full article or view the summary below.

CapabilityPandaDoc Proposify
G2 Ratings4.7/5.0
(1547 Reviews)
4.7/5.0
(834 Reviews)
Paid Pricing$49/user/month$49/user/month
Templates400+60+
CRM IntegrationsSalesforce, Pipedrive, Hubspot, Zoho, Copper, Sugar, Nimble, Zendesk Sell, Insightly, Microsoft Dynamics, Nutshell, Nimble, monday.comHubspot, Salesforce, Zoho, Pipedrive
Usability8/109/10
CPQ SupportYesNo
Additional Add-onsYesNo
Set Signing OrderYesNo
Variables and Custom FieldsYesYes

Try Now

Try Now

PandaDoc

PandaDoc empowers more than 30,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more.

View their Trust Enablement profile or…

Trust Enablement Uses This Technology.

Try Now

Proposify

Proposify is the online proposal software that gives you control and visibility into the most important stage of your sales process. The close. From deal design to sign-off, get the confidence and flexibility to dominate deals.

View their Trust Enablement profile or…

S-Docs

S-Docs is the only 100% native document generation and e-signature solution for Salesforce. Built entirely on the Salesforce platform, S-Docs is lightning fast, exceptionally intuitive, and incredibly secure, since your data never leaves Salesforce.

Generate, email, and e-sign your mission-critical documents using a solution built on the platform your team relies on every day.

View their Trust Enablement profile or…

Best Content Creation Tools

Content creation tools can be used by all go-to-market teams to create compelling content.  This content may be for internal teams, prospects, customers, or partners.

Canva

Canva empowers users to create social media graphics, presentations, posters, and other visual content. Featuring a simple drag-and-drop user interface and a vast library of templates and design ingredients such as fonts, illustrations, stock photography, video, and audio content, and the power to include content from the web such as Giphy and Google Maps, anyone can take an idea and create something beautiful. Canva is available on the web, iOS, and Android. Learn more about your secret design weapon for social media, print materials, and beyond with Canva.

View their Trust Enablement profile or…

Try Now

Genially

Genially is the world leader in interactive visual communication. Use Genially as your all-in-one online tool to create stunning presentations, interactive images, infographics, dossiers, quizzes, resumes, etc., and enrich them with interactivity and animation effects in seconds.

You no longer need a team of designers and programmers to make an impact with striking, visual communication in a flash. Use interactive and animated effects to easily distribute information in layers that viewers can explore and discover. Leave outdated content creation software behind, and stun and engage your audience with Genially. The Wow Effect is just a few clicks away.

View their Trust Enablement profile or…

Jasper

Meet Jasper, your AI writing assistant. (Formerly named Jarvis) You can finish writing high-quality content 2-5X faster! ✍️ ⏰ Jasper can help write your blog articles, social media posts, marketing emails, and more. 🌎. Jasper knows over 25+ languages, so whether you’re not writing in your spoken tongue or want to translate your content for multiple languages you can do it with Jasper.

View their Trust Enablement profile or…

Try Now

Loom

Loom is the leading video communication platform for async work. Engineered for simplicity and speed, you can record, share, and interact with videos to move work forward whether you’re at your desk or on the move.

Over 14 million people across 200,000 companies use Loom to work smarter with async video. From HubSpot to Atlassian, to Netflix, Loom is the screen recording and collaboration tool of choice for top companies and small businesses alike.

View their Trust Enablement profile or…

Try Now

neuroflash

neuroflash’s AI-powered marketing copy creation software helps marketing teams create short- and long-form copy much faster, in a smarter, more intuitive, and efficient way.

We support human creativity with AI-backed performance prediction, resulting in proven better performance and ultimately in more confident copywriters.

💡 Write much faster, like a pro. Choose different tonalities and audiences to write for.

📊 We are the best German AI copywriter, offering you the highest quality in the German language.

🕒 Save time, by creating long-form content, such as blog articles or Social Media posts.

View their Trust Enablement profile or…

Try Now

Outgrow

Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots.

View their Trust Enablement profile or…

Try Now

QuillBot

The QuillBot paraphrasing tool allows you to easily rewrite and personalize content.

It includes a grammar checker, and multiple tones of voice and the premium version comes with a plagiarism checker.

View the Trust Enablement QuillBot profile or…

Try Now

Rytr

Rytr is a content editor that was created to make the process of writing and publishing content on the web easier. The main goal of this project is to make it faster for people to publish content without having to do all the technical work.

The idea behind Rytr is that you can create any type of post on your computer, like a blog post, an article, or even a social media update, and then publish it online through Rytr. You can also use Rytr as a CMS (content management system) for your website.

Or, review our Rytr profile, and see the AI-generated copy we included there.

Try Now

WriteSonic

Writesonic is an AI-powered copywriting tool that generates unique and engaging marketing content for any business in seconds. With a few lines of text, Writesonic will generate ads, blog posts, landing pages, product descriptions, and more.

Try the free trial to get a sense of how it works and how it can help you with rapid content creation.

Or, review our WriteSonic profile, and see the AI-generated copy we included there.

Try Now

Best Content Marketing Tools

Content Marketing requires tools for ideation, managing projects, and creating great content.  Our list of the best content marketing tools available today has you covered on all fronts.

Content marketing teams not only support marketing campaigns, and lead generation, but the content they create is often used by the sales team throughout the sales cycle.

Content Marketing ToolsWhy do we use it?G2 RatingsProsConsPricingTry Now
ahrefsIn-depth SEO Research4.6/5.0
(386 Reviews)
Hands down the best overall SEO tool on the market.Pricing ranges from $99/month to $999/month.Try Now to Win the SEO Wars
BuzzSumoWe use the FREE version to complement our use of ahrefs — we do a lot of research4.5/5.0
(92 Reviews)
Powerful tool with a slick interface to evaluate trending and popular content.The FREE version is not sufficient if you use this as your only SEO tool. That’s why we use ahrefs and the FREE version of BuzzSumo.Prices range from FREE through $299/user/monthTry Now to Research Your Content Needs
CanvaWe create the majority of our graphics in Canva.4.7/5.0
(3391 Reviews)
We are not designers and with Canva, you don’t have to be design-savvy.Canva has a FREE version.

Pricing for up to 5 people is $119/year.

Pricing above this is $30/user/month and a minimum of 25 user accounts.
Try Now to Create Stunning Graphics
GrammarlyWe spell and grammar check everything.4.6/5.0
(1116 Reviews)
Easy to use and fits into our workflow. We use the browser extensions to spell check within our blogging platform.Grammarly has a FREE version.

Pricing ranges up to $12.50/user/month.
Try Now to Eliminate Copywriting Errors
LucidFor creating workflow diagrams.4.6/5.0
(1565 Reviews)
Easy to use with hundreds of templates included.Lucid has a FREE option and several pricing options for each of its products.Try Now to Create Amazing Workflows
monday.comFor managing our content projects and overall program.4.7/5.0
(5574 Reviews)
Extremely flexible yet easy to use for managing projects of any size.Pricey but truly top of the line.monday.com has a FREE option.

Paid plans range from $6/user/month through $22/user/month and at the top level is an Enterprise plan that does not list pricing.
Try Now to Manage Projects Successfully
Rank TrackerFor tracking SEO rankings and identifying target keywords4.6/5.0
(96 Reviews)
From $9/month to $104.50Try Now
Surfer SEOFor Content Planning and Web Page Analysis4.8/5.0
(263 Reviews)
Very easy to use and hands-down the best content planning and auditing tools on the market.Many tools are newer — not really a negative as much as an observation that some of their growth tools are evolving.Paid plans range from $49/month to $199/month.Try now to Put your Website SEO on Another Level
WriteSonicAI Writing App4.8/5.0
(1171 Reviews)
Very easy to use to generate a solid first draft and greatly accelerate content development efforts.Not an inexpensive tool but, when you map out the ROI, very worthwhile.Paid plans range from $15/month to $195/month.For Rapid Content Development, Try WriteSonic

ahrefs

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help you with your entire SEO strategy.

View their Trust Enablement profile or…

Try Now

BIT.AI

Bit.ai is an all-in-one document collaboration platform for teams to create internal & client-facing documents with built-in tracking.

View their Trust Enablement profile or…

BuzzSumo

BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast.

View their Trust Enablement profile or…

Try Now

Canva

Canva empowers users to create social media graphics, presentations, posters, and other visual content. Featuring a simple drag-and-drop user interface and a vast library of templates and design ingredients such as fonts, illustrations, stock photography, video, and audio content, and the power to include content from the web such as Giphy and Google Maps, anyone can take an idea and create something beautiful. Canva is available on the web, iOS, and Android. Learn more about your secret design weapon for social media, print materials, and beyond with Canva.

View their Trust Enablement profile or…

Try Now

Grammarly

Grammarly Business helps 30,000 teams improve their communication at work. Grammarly offers detailed, real-time suggestions to help improve word choice, refine tone, make sentences clearer, and fix grammatical errors. Whether your team is writing emails, articles, or something else entirely, Grammarly Business helps them produce work that reflects your business with polish and professionalism. Team leads can easily manage their subscription and track team performance with a centralized administrative dashboard.

View their Trust Enablement profile or…

Try Now

Lucid

Lucid is the intelligent diagramming application that brings teams together to make better decisions and build the future. As one of the world’s best visual workspaces, Lucidchart combines diagramming, data visualization, and collaboration to accelerate understanding and drive innovation. With this intuitive, cloud-based solution, anyone can learn to work visually and collaborate in real-time while building flowcharts, mockups, UML diagrams, etc.

View their Trust Enablement profile or…

Try Now

monday.com

monday.com Work OS is an open platform where anyone can create the tools they need to run every aspect of their work. The easy-to-use visual interface includes building blocks like Apps and integrations, allowing teams to develop or customize the work solutions of their dreams seamlessly.

View their Trust Enablement profile or…

Try Now

Outgrow

Outgrow allows you to acquire better, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots. No developers or designers are required! Outgrow has a host of design templates that are fully optimized for mobile, desktop, and tablet and easily embed into your advertising, websites, mobile apps, social media, SMS, and email communication. In addition, there are over 1000 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so it’s consistent with your brand, and have your interactive content ready in minutes.

View their Trust Enablement profile or…

Try Now

Surfer SEO

Surfer is the Content Intelligence tool that merges content strategy, creation, and optimization into one smooth process – to help content teams grow brands, organic traffic, and revenue.

Surfer’s mission is to support everyone in delivering the best, most relevant content and raise the quality of the web. We believe marketing results and user satisfaction go hand in hand, and you should never sacrifice one for the other.

View their Trust Enablement profile or…

Try Now

WriteSonic

Writesonic is an AI-powered copywriting tool that generates unique and engaging marketing content for any business in seconds. With a few lines of text, Writesonic will generate ads, blog posts, landing pages, product descriptions, and more.

Try the free trial to get a sense of how it works and how it can help you with rapid content creation.

Or, review our WriteSonic profile, and see the AI-generated copy we included there.

Try Now

Best Local Business Software Toolkit

Local businesses have different challenges, and they need the right mix of local business solutions to aid them in their marketing and sales activities.

Our article on the Best Local Business Marketing Solutions Now covers many of the needed pieces, and here they are all listed for your convenience.

If you are not a local business owner, remember to support local businesses in your community

.

Podium

Vendasta provides an end-to-end e-commerce platform to 60,000+ partners who sell digital products and services to more than 5.5 million small and medium businesses (SMBs) worldwide. These partners include marketing agencies, independent software vendors (ISVs), and media companies.

The must-have platform for local businesses

View their Trust Enablement profile or…

Try Now

Vendasta

Vendasta provides an end-to-end e-commerce platform to 60,000+ partners who sell digital products and services to more than 5.5 million small and medium businesses (SMBs) worldwide. These partners include marketing agencies, independent software vendors (ISVs), and media companies.

The must-have platform for companies who support local business

View their Trust Enablement profile or…

Try Now

Best Customer Success Solutions

There are many customer tools in the market.  This category covers those tools that integrate with the CRM to monitor customer health.  Other tool categories may be added to our technology landscape if we feel that will increase understanding.

You may be surprised to find this category of tools listed alongside sales tools — you shouldn’t be.

Existing customers are far easier to sell to, and customers only remain, customers, if they are satisfied with the solutions they purchase.

This category helps sales teams and the entire go-to-market team:

  • Get existing customers into the sales funnel for cross-selling and Upsell opportunities that might otherwise be missed.
  • Providing sales reps with more qualified deals in the sales funnel.
  • Support account-based sales motions
  • Use customer interactions to identify additional use cases to support other prospects and customers.

Catalyst

Catalyst is an intuitive and flexible Customer Success Platform built by CS Leaders for CS teams, backed by the world’s leading investors. We help Customer Success teams centralize siloed customer data, get a clear line of sight into customer health, and scale customer journeys that drive retention and growth. Catalyst provides robust integrations, flexible platform configuration, intuitive easy-to-adopt workflows, and deep CS expertise to overcome the most daunting roadblocks on the path to driving retention, scaling CS teams, and bringing Customer Success to the center of an organization.

View their Trust Enablement profile or…

ChurnZero

ChurnZero’s real-time customer success platform helps subscription businesses fight customer churn. Our platform is uniquely designed to integrate with CRM systems and tightly into an application or service. In doing so, ChurnZero (1) helps businesses understand how their customers use their product, (2) assesses their health and their likelihood to renew, and (3) gives the business the means to automate and personalize the customer experience through timely and relevant touchpoints, including in-app content.

ChurnZero customers find instant ROI as their customer success managers are immediately more productive and better informed and their customers are getting better just-in-time service from the automated playbooks.

View their Trust Enablement profile or…

ClientSuccess

ClientSuccess is revolutionizing the way SaaS companies manage, retain, and grow their existing customer base. We deliver a holistic, personal approach to managing success throughout the customer lifecycle. Our true Customer Success Management Platform™ provides actionable insights, rich customer analytics, and best practices to reduce churn, increase revenue, and maximize the lifetime value of the customer.

View their Trust Enablement profile or…

DecisionLink

DecisionLink’s ValueCloud® is the first and leading enterprise-class solution for automating and scaling customer value management.

View their Trust Enablement profile or…

Gainsight

Gainsight’s innovative customer-centric technology is driving the future of customer success. The company’s Customer Cloud offers a powerful set of solutions focused on customer success, product experience, revenue optimization, customer experience, and customer data, that together enable businesses to put the customer at the center of everything they do. Companies that use Gainsight grow net retention by up to 33 percent.

View their Trust Enablement profile or…

Totango

Totango’s state-of-the-art software platform helps businesses of all sizes optimize their customer engagement across the entire customer journey. More than 5,000 businesses, including the fastest-growing enterprises like Zoom, SAP, and Google, use Totango to get real-time access to customer health, stay alert to risks and opportunities, and engage proactively and intelligently with their customers to drive evaluation, onboarding, product adoption, renewal, revenue growth, and advocacy. Get started with the best customer success software for free.

View their Trust Enablement profile or…

Read our Guides:

Top Field Service Management Software

This part of the sales tech stack is for the outside sales teams that are out in the field all day long, covering specific routes and often going from store to store or home to home.  Field service management software may be used by beverage distributors in your local retail stores, insurance reps going from business to business, and many other use cases.

SalesRabbit

SalesRabbit optimizes every aspect of your sales and management process. Track leads, manage areas, collect data, and crush records with our field-proven approach.

View their Trust Enablement profile or…

Sales Lead Software

These tools act as a sales database to add additional lead data to the prospects and leads in your CRM.  And, if you’ve ever done sales, you know you need this type of sales database.  This is an important category of SDR tools.

These tools, and the lead data they provide, enable sales representatives to:

  • Develop more targeted messages – making their sales activities more effective
  • Move conversations along faster, enabling a faster generation of qualified leads while also filtering out unqualified prospective customers.

LeadiQ

LeadiQ is a sales intelligence tool used for prospecting.

View their Trust Enablement profile or…

Lusha

Lusha is a sales intelligence solution.

View their Trust Enablement profile or…

Read our Guides:

Wiza

Wiza is a contact scraper platform for getting contact information more effectively from LinkedIn.

View their Trust Enablement profile or…

Read our Guides:

Zoominfo

Zoominfo is a sales intelligence tool used for prospecting.

View their Trust Enablement profile or…

Try Now

Top Sales Intelligence Tools

This part of the sales tech stack can be used to analyze calls, assist in pinpointing opportunities for sales coaching, and a bit more.

Chorus.ai

Chorus is a Conversation Intelligence platform.

View their Trust Enablement profile or…

Gong

Gong is a conversational intelligence platform.

View their Trust Enablement profile or…

Read our Guides:

Learning Gamification

Whether onboarding a new group of reps, hosting your next sales kickoff, or simply looking for a fun team-building activity, thse tools are becoming more and more common in the sales tech stack.

Kahoot

Kahoot! transforms presentations, training, and events with engagement, in organizations of any size.

With Kahoot!, anyone can create and deliver engaging learning experiences – known as kahoots – on any topic within minutes.

To host a live kahoot, questions appear on a shared screen – a big screen in a room or via screen sharing on a video conference.

Participants join a live kahoot by entering a unique PIN in their own browser, or the Kahoot! app, and submit their answers.

Or, assign self-paced kahoots, with questions and answers shown on the participant’s device.

View their Trust Enablement profile or…

Sales Call Software

If you are an SDR, telesales, or similar role, you spend your days dialing — these auto dialers simplify your work and maximize your time and productivity.

What is the best dialer on the market today?
PhoneBurner

G2 Rating: 4.7/5.0 (127 Reviews)

Try Now
PhoneBurner Pricing

There are three pricing plans.

Standard

  • $124/user/month – Billed Annually
  • Unlimited dialing minutes
  • Instant voicemail drop
  • Email sending and tracking
  • Call tracking and analytics
  • 30-day call recording storage

Professional

Everything in Standard, plus:

  • $149/user/month – Billed Annually
  • Connect via softphone
  • Live call listen in
  • 2x contact imports (20,000/mo)
  • 90- day call recording storage

Premium

Everything in Professional, plus:

  • $166/user/month – Billed Annually
  • Dedicated inbound number
  • SMS text messaging 
  • Priority phone support
  • 5x contact imports (50,000/mo)
  • Unlimited call recording storage
Kixie

G2 Rating: 4.6/5.0 (233 Reviews)

Try Now
Kixie Pricing

Kixie has four pricing levels.  Note that users in the US and Canada can add unlimited minutes to any plan for $30 per user.

Here are the details.

Integrated

  • $35/user/month
  • Business phone service
  • Bi-directional CRM integration
  • Text messaging
  • Click-to-call
  • IVR auto-attendant
  • Ring groups
  • Call recording
  • Live call board
  • Sales leaderboard
  • Reporting dashboard
  • Missed call alerts
  • New lead creation
  • Onboarding resources
  • Call disposition logging
  • Mobile app (iOS/Android)
  • Email support

Professional

All Integrated capabilities, plus:

  • $65/user/month
  • Automated lead caller
  • ConnectionBoost(+)
  • Inbound call queues
  • SMS templates
  • Live call coaching
  • Local presence(+)
  • Voicemail drop
  • Developer API
  • Zapier integration
  • Slack integration
  • Desk phones
  • Phone & email support

Outbound PowerDialer

All Professional features, plus:

  • $95/user/month
  • Single-line PowerDialer
  • Multi-line PowerDialer(+)
  • Automatic answer detection
  • Campaign & session management

Enterprise

In addition to all other features, Enterprise includes:

  • Pricing not provided
  • An extended trial period
  • Custom automation
  • Custom auto-dialing
  • Custom automated text messages
  • Custom integration
  • API developer support
  • Dedicated sales engineer
  • Free & unlimited solutions engineering
  • Custom onboarding
JustCall

G2 Rating: 4.2/5.0 (237 Reviews)

Try Now
JustCall Pricing

JustCall has three pricing levels, including:

Standard

  • $30/user/month ($24 if billed annually)
  • Local Number

  • Unlimited Inbound Minutes (toll-free excluded) 

  • Click-to-Dial

  • Call Tracking & Recording

  • Call Forwarding

  • Call Notes & Ratings

  • SMS & MMS Inbox

  • Call & SMS Analytics

  • Ring Groups

  • Voicemail Drop

  • Callback Automation

  • Intelligent Routing (Add On)

  • IVR (Call Menu)

  • Business Hours

  • Appointment Scheduler

  • 100+ Integrations

  • Email & Chat Support

Premium

Everything in Standard, plus:

  • $60/user/month ($48 if billed annually)
  • Live Call Monitoring
  • Sales & Predictive Dialers
  • Call & Voicemail Transcriptions (Add On) 
  • Queue Call Back
  • SMS Automation & Triggers
  • Bulk SMS Campaigns
  • Call Whispering
  • Group Texting (Add On)
  • Post Call Surveys
  • Multi-Level IVR
  • AI-Powered Agent Coaching (Add On)
  • API & Webhook Access
  • Salesforce Integration
  • Advanced Integrations
  • Custom Workflows
  • Dedicated Account Manager
  • Priority Support

Custom

Everything in Premium, plus:

  • Pricing not provided
  • Unlimited Outbound Calling
  • Agent Coaching & Call Scoring
  • Agent Assist
  • Call Sentiment Analysis
  • Single Sign-On (SSO)
  • SLA (Upto 99.99% Uptime Guarantee)
  • Professional Services
  • Custom Analytics & Reports
  • Personalized Onboarding Support
  • Dedicated Account Manager
  • Dedicated Technical Support

Best Social Media Marketing Tools

These tools help you create better social media marketing campaigns.  Check them out.

Picrew

Picrew is a website where you can create custom avatars with ease, and you use Picrew Maker to create an avatar that looks just like you, or you can get creative and come up with something unique!

View information about Picrew in this article we wrote.

PromoRepublic

PromoRepublic is the all-in-one local marketing platform that gives multi-location businesses and marketing agencies the insights and tools to manage social media, maintain brand integrity, improve online findability and reputation – everything you need to win local customers.

View their Trust Enablement profile or…

Try Now

Sprout Social

Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real time and turn social data into meaningful insights—at scale.

View their Trust Enablement profile or…

Try Now

Project Management Tools

Project Management tools (Monday, Trello, etc) help you track and manage your projects across your go-to-market teams.

And these project management tools (Monday, etc) are critical for sales, customer success, and marketing teams to coordinate on key projects and initiatives.

monday.com

monday.com Work OS is an open platform where anyone can create the tools they need to run every aspect of their work. The easy-to-use visual interface includes building blocks like Apps and integrations, allowing teams to develop or customize the work solutions of their dreams seamlessly.

View their Trust Enablement profile or…

Try Now

eSignature Vendors

Are you trying to close a deal?  You probably need an electronic signature unless your prospect still uses a fax machine.  This portion of the sales tech landscape has you covered.

Docusign

More coming soon.

Echosign

More coming soon.

PandaDoc

PandaDoc empowers more than 30,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more.

View their Trust Enablement profile or…

Try Now

Small Business Work Management

These all-in-one solutions are built for small businesses and freelancers, typically supporting project management, invoicing, proposals, and other common tasks related to managing clients and their work.

ClickUp

ClickUp is one app to replace them all. It’s the future of work. More than just task management – ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate.

View their Trust Enablement profile or…

Try Now

Plutio

The all-in-one business management platform designed for freelancers and small businesses. Manage projects, communicate with clients, share files, create proposals, send invoices and get paid – all from one app.

We recommend Plutio for small business owners looking for an all-in-one platform to manage their business.

View their Trust Enablement profile or…

Try Now

Vendasta

Vendasta provides an end-to-end e-commerce platform to 60,000+ partners who sell digital products and services to more than 5.5 million small and medium businesses (SMBs) worldwide. These partners include marketing agencies, independent software vendors (ISVs), and media companies.

View their Trust Enablement profile or…

Try Now

Sales Planning Tools

TBD

The Top Sales Tools Right Now

You can view our State of Content Insights Report for a full analysis, but here is a summary of the top sales tools, broken out by vertical, and your internal sales tech lanscape.

Note: Always use our buying guide before selecting a vendor.

If you areYou should evaluate
a Technology company utilizing Salesforce CRMData Dwell
a Technology company utilizing Pipedrive or Microsoft DynamicsPaperflite
a Technology company utilizing HubspotPaperflite, Enable.us, and Allego
looking for a complete sales content management, training, and coaching solutionSaleshood or Highspot
a Financial Services companyAllego, Highspot, and Seismic
a Manufacturing companyShowell and Saleshood
a Pharmaceutical CompanyPitcher, Saleshood, and Allego
just looking to add Product Enablementmonday.com
just looking to add Partner EnablementEnable.us

Which vendors are currently in our Certified Sales Tech Stack?

Vendors, like people, have various attitudes and approaches.

The most prominent in the vendor landscape, who has raised a lot of money, often have less incentive to participate. Others, perhaps worried about our independent analysis, choose not to participate. Regardless of the underlying reason, these vendors are in the Non-Participating Vendors area below.

Vendors who collaborate with us to answer our questions and help differentiate the market minimally make it into the Participating Vendors area.

The top tier, Trusted Vendor, is reserved for those vendors who fearlessly believe in their products and give us open access to evaluate and write about their solutions. Their confidence in their products and their missions is inspiring.

Let’s explore the vendors on our list.

Note: The status does not imply a specific level of quality or an implicit recommendation by the team at Trust Enablement. However, those at the Trusted level have given us full access, allowing us to evaluate and make informed recommendations for working with each in specific scenarios, as seen in our offers across the site.

We have the list available by participation level (on the left) and vendor category (on the right).

Vendor Collaboration Levels

Vendor Collaboration Levels are on their Trust Enablement profile. The level, shown as a badge at the top left of their page, indicates a level of collaboration covered below.

Trusted Vendors

Trusted VendorHere are the criteria we use for adding a vendor to the list:

  • Vendors provide open access to the team to evaluate all portions of their software.
  • The platform is available for ongoing testing, reviews, recommendations, and to write how-to articles for our readers.
  • Respond to the questions asked for their vendor profiles.
  • No NDAs are signed — the relationship is open, collaborative, transparent, and built upon trust that buyers deserve an unbiased perspective.

OR: We are paying for the solutions from the vendors. We have received more than sufficient value for our investment — enough that we find them easy to work with, providing excellent customer service, and they are crushing it to meet our business needs.

The transparency these vendors demonstrate makes them great partners for customers. We include them at the top of our technology landscape because of this transparency and because we can confirm that their market claims are accurate.

Participating Vendors

Participating VendorHere are the criteria we use for adding a vendor to the list:

  • Respond to the questions asked for their vendor profiles.

Non-Participating Vendors

Non-participating vendorThe vendor has ignored all outreach attempts to these vendors.

We include them in our vendor landscape as we feel they are a valid option for businesses to consider, despite their lack of participation, given the level of awareness they have built up related to the overall vendor landscape. 

Not Yet Included Vendors

These vendors are essential to the overall vendor landscape, but we have not yet reached out to them. We include here for completeness’ sake and to assist you in awareness of available sales technology.

If there are sales technology we are not yet evaluating, and you would like us to do so, please comment on this page.

Background information to consider before you buy

Buying any technology is hard, which is why we developed our software buying guide for our readers.  It contains questions for vendors, vendor references, and important tips on the selection process.

In addition to those questions and tips, consider the following.

Why buy? What problem are you solving?

What business problem are we trying to solve?

Are we looking to find the best sales tools for our SDRs or the top sales platforms for coordinating with marketing?

Maybe the best marketing tools for content creation or the top marketing technology for our email marketing efforts?

Maybe we just want branding tools to control our email signatures?

Who are you helping?

Are we attempting to answer the question for our inside sales reps or our outside sales team?

The channel?

Perhaps for our marketing teams, sales managers, or customer success?

How will you use these tool(s)?

Consider that not all marketing, customer success/service, and sales platforms offer all capabilities. You may be looking for the:

  • Top sales operations tools for a startup environment
  • Best sales tools for content management, curation, and delivery
  • Top training solutions for the entire go-to-market team
  • Top sales tools for coaching
  • Best sales tools for social selling
  • Best tools for document automation
  • Incredible Collaboration and communication solutions
  • Perfect project management tools

It doesn’t take long to determine the best sales tools for your business might be a bit more complicated than you initially hoped.

Steps to take before you buy Go-to-Market Software

For the Enablement team

If you are beginning your Enablement program or stepping back to reassess, do not rush into buying Sales Enablement platforms.

Yes, you will want one eventually, but it is far more important to first work through the following.

  • Do you have a Sales Enablement Strategy in place?
  • Have you analyzed your buyer’s journey? Customer’s journey? Your sales process?
  • Have you identified pain points for prospects, customers, and your customer-facing teams?
  • As a result of this strategy, have you pinpointed what teams you will initially focus on helping in the sales organization?  
  • Do you know where in the sales cycle you will focus?
  • Do you have a clear picture of all sales tools used in the entire company, for what purpose, and how you want data to flow through each?
  • Building on the last point, do you know where you want to pull reporting data, the correct information you require to guide your efforts, and align with IT, Operations, human resources, and other critical stakeholders on the technology teams?

Note:  You are not ready at this point to evaluate potential sales enablement tools. Please read through the next section, complete it, and then you are prepared to begin your journey to identify the right Sales Enablement Software for your business.

For all teams
How well is the existing technology stack working

As you consider this question, keep in mind that you have likely identified dozens of powerful tools that your sales department and sales leaders have access to use.

You may discover many selling tools used by a handful of sales professionals, one or two key sales leaders — a waste.

For each tool, determine and document the following:

  • What problems is the tool helping the business solve?
  • What is the current cost?
  • What % of the team is using it?
  • How is it impacting sales performance (ROI)?
  • Does it integrate with other pieces of your tech stack?

You are likely to identify many tools that can be consolidated, tossed out, or optimized to take advantage of a broader set of features than you currently are using.

Too often, when we look across an entire organization, we find tool duplication, tool underutilization, and lack of integration across tools, meaning you are not optimizing your investment.

The result?

Dozens of tools lead to isolated sales data pockets from which you cannot make intelligent decisions – a recipe for sub-optimal performance.

This technology sprawl is a problem for businesses of all sizes; you are not alone.

Note:  You should perform this analysis at least once a year to optimize your technology investment in selling platforms.

How do you determine the right Go-to-Market Technology for you?

Did we mention that we developed software buying guide for our readers?  It contains questions for vendors, vendor references, and important tips on the selection process.

Also, consider:

  • How much time are they currently selling versus entering data into the customer relationship management (CRM) platforms?
  • How much time is your sales force spending searching for content or training?
  • How much time are team members investing in creating custom decks?
  • Are your sales managers spending sufficient time coaching their teams?

And, yes, this is but a small handful of questions to consider.

Final thoughts on our certified sales tech landscape

If you want to look at every possible sales tool available, check out the SBI Enterprise SalesTech Landscape (formerly SmartSellingTools by Nancy Nardin). There view of the entire vendor landscape is phenomenal, providing a macro-view of the industry, complementary to our efforts to drill down and help you as buyers find the right choice for your needs. If you want to see the complexity of the sales tech stack get clarity about the various categories, you need to give this a review.

Our certified vendor list is here to help as you analyze the sales tech landscape for solutions to your business challenges.

Leave a Reply

Your email address will not be published.