Go-to-Market Tools By Category

For the most part, we have chosen to use category names in line with standard naming in the marketplace.  However, in some cases, existing category names are confusing and we have chosen to go with more descriptive names.

Our goal in defining the top sales tools is to help buyers, not create new categories, but where we have chosen otherwise we hope that it does not cause confusion.

Best Sales CRM Software

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What is a CRM?

A simple CRM software definition would note that CRM is short for Customer Relationship Management. Therefore, CRM is simply a software solution that helps you manage your relationship with prospects and customers.

A better CRM software definition would be, however:

CRM systems manage all data related to your potential and existing customers, tracking every communication of all opportunities discussed or sold.

In B2B (business-to-business) sales situations, your CRM will store information about the businesses you sell to and the employees you work with to prospect, sell, and later support within those businesses.

These sales tools may also be used for a variety of other tasks, including:

• Managing and enforcing your sales process.
• Storing customer data flowing in from other systems.
• Giving leaders more visibility into the sales pipeline.
• Tracking CSAT or other customer satisfaction scores from your customer success team.
• Keeping everyone aligned and on the same page.
• Use lead scoring to identify the ideal prospects to reach out to next.

Need help choosing?  Review our CRM Selection Guide.

CRM	Overview	G2 Ratings	Pricing	Ideal For
20NINE	20NINE is the small business CRM for $2.90 per user that is the alternative to cumbersome and expensive CRMs for small businesses.	4.8/5.0 (13 Reviews)	From $2.90/user/month	Small businesses looking for a easy-to-use CRM	View Profile
Agile CRM	Agile CRM is a fully integrated CRM with sales tracking, contact management, marketing automation, web analytics, 2-way emails, telephony, and helpdesk with a clean modern interface.	4.0/5.0 (312 Reviews)	Free for up to 10 users From $8.99/user/month
Kommo (formerly amoCRM)	Kommo (formerly amoCRM) is a multifunctional CRM that excels at taking the conversation with your customers to the next level. With messengers, the connection is personal. We support all major messenger platforms. Create your own chatbots with our code-free chatbot builder, and make sure your business is online 24/7, at any capacity. Plus managers love our analytics, reporting, and automation capabilities	4.0/5.0 (27 Reviews)	From $15/user/month
Capsule	The smart simple online CRM. Build stronger customer relationships, make more sales and save time	4.3/5.0 (81 Reviews)	From $54/user/month
Close	Close is the sales engagement CRM designed to help SMBs turn more leads into revenue. We’re dedicated to the business of the future: smart, agile teams who work remotely.	4.6/5.0 (272 Reviews)	From $29/user/month	SMB SaaS Companies Startups in any space turning on a sales engine Coaching Service Companies SMBs with sales teams of 20 reps or less that do a lot of calling and emailing	View Profile
Copper	Copper is the easy-to-use CRM for businesses that need to manage more sales leads & grow customer relationships—but don’t have time for data entry, repetitive admin tasks, or complicated tools.	4.5/5.0 (958 Reviews)	From $25/user/month
Free Agent CRM	FreeAgent is a complete CRM platform and robust work management system.	4.2/5.0 (39 Reviews)	Pricing from $35/user/month to $100/user/month		View Profile
Freshsales	Freshsales is a full-fledged sales force automation solution for sales teams.	4.6/5.0 (958 Reviews)	Pricing from Free through $83/user/month		View Profile
Hubspot	Sales Hub is built on the HubSpot CRM platform where customer data, tools, and teams come together to create a single source of truth for unprecedented sales rep efficiency.	4.4/5.0 (8277 Reviews)	Pricing from Free through $120/user/month		View Profile
Insightly	Insightly is a unified customer relationship management (CRM) platform for growing businesses across all industries, including manufacturing, professional services, health & wellness, media, education, retail, construction, and others.	4.2/5.0 (714 Reviews)	From $29/user/month
Keap	Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business.	4.2/5.0 (1366 Reviews)	From $129/month
Less Annoying CRM (LACRM)	Less Annoying CRM is a simple CRM built from the ground up for small businesses.	4.9/5.0 (479 Reviews)	$15/user/month		View Profile
Membrain	Membrain is the award-winning Sales Enablement CRM that makes it easier for sales teams to execute their process, coach better and continually improve.	4.6/5.0 (145 Reviews)	From $49/user/month
noCRM	Lead management software built for salespeople to close more deals without wasting time filling out forms.	4.6/5.0 (39 Reviews)	Pricing from $12/user/month through $32/user/month		View Profile
Pipedrive	Pipedrive is a sales-focused customer relationship management tool that teams of all sizes love using.	4.3/5.0 (1498 Reviews)	Pricing from $12.50/user/month through $99/user/month		View Profile
Pipeliner	Pipeliner CRM drives exceptional user engagement through its sales-friendly interface	4.6/5.0 (443 Reviews)	From $65/user/month
Salesflare	Salesflare is the intelligent sales CRM that small businesses selling B2B love to use.	4.8/5.0 (196 Reviews)	Pricing from $29/user/month through $99/user/month	Personal CRM Solopreneur Real Estate Agent	View Profile
Salesforce	Salesforce helps businesses of all sizes accelerate sales, automate tasks and make smarter decisions so you can grow your business faster.	4.2/5.0 (12308 Reviews)	A vast number of options.
Salesmate	Salesmate CRM is a single platform that you will need to deliver personalized experiences across marketing, sales, and service touchpoints across all channels – email, text, chat, web, calls, and eCommerce.	4.6/5.0 (54 Reviews)	From $12/user/month
Shape	Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform.	4.8/5.0 (45 Reviews)	From $99/user/month	Real Estate and Mortgage related businesses and individuals
Snovio	Snovio is a cloud-based customer relationship management system that offers flexible tools for managing professionals’ and business owners’ contact information and business cards in a centralized location.	4.5/5.0 (169 Reviews)	Pricing from $33/user/month through $615/user/month		View Profile
Streak CRM	Streak is the only CRM built entirely inside of Gmail. Stop switching back and forth between your inbox and other tools.	4.5/5.0 (163 Reviews)	Free Plan with paid plans starting at $15/user/month	Personal CRM Solopreneur Real Estate University Students	View Profile
Teamgate	Teamgate is the simply smart Sales CRM with the strength to power your success.	4.5/5.0 (6 Reviews)	Paid Plans from €8/user/month
Upsales Sales and Marketing Platforms	Upsales has developed into the fastest-growing sales and marketing platform for B2B. We help you find new leads, win more deals and grow existing customers.	4.8/5.0 (69 Reviews)	Pricing not published		View Profile
Zoho CRM	Zoho’s CRM app is designed for businesses that need a solution that’s easy to set up, easy to use, and customizable.	4.0/5.0 (2084 Reviews)	Pricing from $14/user/month through $52/user/month		View Profile

Best Sales Outreach Software

This sales tech stack section is critical for your inside sellers (SDRs).  Sales cadence software allows you to schedule, organize, and deliver on your outreach and is an important category of SDR tools.

In addition, the sales tools in this category support sales and marketing teams:

• Gain visibility to all lead generation activities.
• Track conversion rates through the sales funnel to improve upstream messaging and outreach (in combination with your customer relationship management CRM).
• Schedule meetings with potential customers.
• Helps existing and new sales reps use the appropriate, targeted messaging the business has created.

Here is our quick take on the options in this category.

Want to improve your sales outreach?  Read our guide to cold calling.

	Overview	G2 Reviews	Pricing	Ideal For
AutoKlose	Autoklose is the first email outreach software with an integrated B2B database filled with over 8 million verified B2B leads.	4.6/5.0 (256 Reviews)	From $59.99/user/month		View Profile
Klenty	Think of Klenty as your Sales Execution Engine- suddenly, your followups become systematic. Your task list only contains high-value actions which open conversations.	4.6/5.0 (161 Reviews)	From $35/user/month		View Profile
Mailshake	Mailshake is a sales engagement platform for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard.	4.7/5.0 (187 Reviews)	From $44/user/month
Outreach	Outreach is the largest and fastest-growing sales execution platform provider that helps companies dramatically increase productivity and drive smarter, more insightful engagement with their customers.	4.3/5.0 (2843 Reviews)	Not Published		View Profile
Regie.ai	Regie.ai is an AI-drive Sales Outreach platform that uses built-in AI-assisted writing tools to facilitate messaging and cadence creation.	4.4/5.0 (10 Reviews)	Free plan with paid plans beginning at $29/month.	Sales Development teams (SDRs) that lack full messaging and content support from elsewhere in the organization will benefit from this solution	View Profile
Reply	Reply is the leading AI-powered sales engagement platform that automates multichannel touchpoints with leads and customers throughout the sales process.	4.6/5.0 (816 Reviews)	From $50/user/month		View Profile
SalesHandy	Saleshandy is a sales engagement platform for sales development teams who want to make significant, faster & humanistic sales engagements.	4.5/5.0 (162 Reviews)	From $25/user/month
SalesLoft	Salesloft is a sales engagement platform helping teams set and execute a cadence of communications to convert more target accounts into customer accounts.	4.5/5.0 (2929 Reviews)	Not Published		View Profile
Woodpecker	Woodpecker is an intuitive cold email tool that helps B2B companies to connect with prospective customers and business partners – and keep the conversations going.	4.4/5.0 (35 Reviews)	From $39/month
Yesware	Yesware helps high-performing sales teams do meaningful email outreach at scale. If you need to drive more revenue through email outreach, but complex enterprise sales software is overkill – try Yesware	4.4/5.0 (756 Reviews)	From Free and $15/user/month

Marketing Automation Tools

Marketing automation platforms help marketing teams automate menial tasks so they can focus on more important tasks, like creating great content and developing relationships with customers and prospects.

Marketing automation platforms are also used to score leads (a process known as lead scoring), so sales reps can prioritize the best leads.

	Overview	G2 Reviews	Price	Ideal For
ActiveCampaign	ActiveCampaign’s category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers.	4.6/5.0 (9838 Reviews)	From $9/month		View Profile
AnyTrack	AnyTrack real-time conversion data platform connects your marketing and sales channels, with your customer data, so you can automate your growth, with 100% of your data, in real-time.	NA	Free Plan and Paid plans starting at $42/month	Affiliate Marketers E-Commerce Marketers	View Profile
Factoreal	Factoreal delivers an all-in-one digital marketing automation platform that empowers marketers to build lifelong engagement with their customers.	5.0/5.0 (2 Reviews)	Paid Plans from $690/year
GetResponse	GetResponse is a complete online marketing software that helps you grow your audience, engage with customers, and boost online sales.	4.2/5.0 (824 Reviews)	Free version with paid starting at $15.58		View Profile
Omnisend	Join fellow ecommerce businesses who choose Omnisend’s email & SMS marketing to increase their sales, not the workload. Full integration with ecommerce platforms, pre-built automation workflows, and intuitive, no-code editing make it easy to get up & running without diving into the gritty details – unless you want to.	4.6/5.0 (791 Reviews)	Free plan with paid plans starting at $16/month Klaviyo users can use offer code READYFORBETTER to get 30% off their first 3 months plus a full migration for single or multi-store accounts.
Pabbly Plus	You can get Pabbly Plus which is a complete business management bundle that takes care of all your sales & marketing needs and saves you from using multiple applications at a single price.	NA	From $25/month
Brevo (formerly Sendinblue)	Sendinblue is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication.	4.5/5.0 (1464 Reviews)	Free version with paid starting at $25
Zymplify	Zymplify’s data-driven marketing and sales platform has all the tools you need to supercharge your business growth. We help businesses grow and reach new customers through multi-channel campaigns. Turning strangers into prospects and prospects into customers. All from one easy to use dashboard.	4.2/5.0 (95 Reviews)	From $826/month	Ideal for B2B businesses ranging from 500-2000 employees who are struggling with long sales cycles.

Conversational Marketing Tools

Tools to engage with your customers where they are, how they expect, and in the tone they require.

	Overview	G2 Reviews	Price	Ideal For
Customerly	Create an astonishing customer service experience seamlessly. Your simple solution to creating genuine and lasting relationships with your customers	4.3/5.0 (16 Reviews)	From Free and Paid Plans from $24/month.
Drift	Drift helps businesses connect with people at the right time, in the right place, with the right conversation.	4.4/5.0 (574 Reviews)	Pricing not published
Landbot	A no-code app that helps you create conversational experiences for your audience using an intuitive drag & drag builder, rich UI elements, and multi-channel interactions on the web, WhatsApp & FB messenger – without code.	4.7/5.0 (223 Reviews)	Landbot offers a free-forever plan for testing, and paid plans start from $39/month.	E-commerce store owners
MobileMonkey	MobileMonkey is the World’s Leading Sales Outreach Automation and Influencer/Creator +B2C data prospecting platform letting businesses do both inbound/outbound sales outreach automation at scale, across many communication channels including Web Chat, SMS, Messenger, Instagram, WhatsApp, and Email.	4.9/5.0 (280 Reviews)	Pricing not published

Best Email Marketing Tools

Email marketing tools, or marketing automation tools, manage contact lists, allow the creation of emails, often integrate with your websites, and more.  Their focus is on nurturing, educating, and supporting prospects and customers.

While you may not consider these sales tools, they are critical to lead generation, hence they are on our list of sales tools.

These tools provide many capabilities, including:

• Building awareness with existing and potential customers about the solutions you have for their challenges.
• Based upon the level of interaction with outreach, marketing and sales can target the right prospects as they begin to show interest.

Want to learn more about email marketing?  Read our guide on email marketing.

	Overview	G2 Reviews	Pricing	Ideal For
AWeber	AWeber has over 20 years of proven success helping more than one million customers around the world reliably connect with their prospects and customers through powerfully-simple email marketing software.	4.2/5.0 (606 Reviews)	From Free to $16.15/month
Constant Contact	We deliver for small businesses with powerful tools to simplify and amplify digital marketing.	4.0/5.0 (4874 Reviews)	From $9.99/month		View Profile
ConvertKit	Convertkit is a marketing automation tool that delivers a simple solution for drip email campaigns and creates easy forms and drips campaigns to automatically send mails to new subscribers.	4.4/5.0 (150 Reviews)	Free plan and paid plans starting from $9/month	Authors Bloggers Podcasters Musicians Coaches Solopreneurs Photographers Real Estate Professionals	View Profile
Drip	Drip is the email and SMS marketing automation platform for growing e-commerce brands who want to take their email marketing to the next level.	4.4/5.0 (450 Reviews)	From $39/month
Hubspot Marketing Hub	The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use.	4.4/5.0 (8233 Reviews)	From Free to $50/month		View Profile
Mailchimp	Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so they can grow faster.	4.3/5.0 (11892 Reviews)	From Free to $9.99/month		View Profile
MailerLite	Grow your business with MailerLite’s fast and scalable email marketing platform. Design responsive newsletters, landing pages and websites using ready-made templates and the intuitive drag & drop editor. And manage campaigns on-the-go in the iOS app.	4.6/5.0 (475 Reviews)	Free plan with paid plans starting at $9/month	Real Estate Professionals
Moosend	Moosend is a powerful email marketing automation software with world-class features, state-of-the-art automation flows, and lead generation tools that help you grow your business from day one whilst maintaining an award-winning all-in-one user interface.	4.7/5.0 (479 Reviews)	From Free to $9/month	Real Estate Professionals	View Profile
SendX	SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry.	4.6/5.0 (32 Reviews)	From $9.99/month when paid monthly, $7.49/month when paid annually.

Best Sales Content Management Systems

Sales Content Management solutions focus on storage, delivery, and reporting on content used with prospects and customers.

We know that sales professionals never have enough time to focus on sales conversations, much of the time is wasted hunting for content and creating or updating decks.  This category of sales tools supports the teams:

• Organizing the latest, up-to-date, on-brand, and compliant sales decks and other sales documents.
• Supports better sales conversations by surfacing the right content to support sales meetings based upon the stage of the deal, customer vertical, buyer persona, and so forth. This surfacing occurs in your CRM system, email clients, and other sales software your teams are using.
• Provides sales analytics that can be used to increase the ROI of your content marketing.

In Q1, 2022, we completed our first-ever analysis of Sales Asset Management Systems — If you have time, read the entire report as there is a lot of useful information contained within it.

Note: This category covers platforms that only provide content support.  All-in-one solutions, those that include content, training, and coaching, are covered in their own category below.

Trying to better understand Enablement?  Read our ultimate guide to Enablement.

	Overview	G2 Ratings	Pricing	Ideal For
Bigtincan	Bigtincan is a Sales Enablement platform.	4.2/5.0 (27 Reviews)	Not published		View Profile
Data Dwell	Data Dwell is a provider of a cloud-based centralized digital data solution that is designed to automate and streamline daily branding operations and reinforce brand consistency.	4.9/5.0 (6 Reviews)	Not Published		View Profile
DocSend	Dropbox DocSend helps business professionals like you to securely share and control the content that drives your business forward.	4.6/5.0 (457 Reviews)	From $10/user/month		View Profile
Enable.us	Enable.us is the fastest growing and most buyer-centric enablement platform available in the market.	4.8/5.0 (27 Reviews)	From $25/user/month		View Profile
Guru	Guru is a company wiki that works in your workflow, so the information you need to do your job is always at your fingertips.	4.6/5.0 (1298 Reviews)	Pricing ranges from FREE to $20/user/month.		View Profile
Mediafly	Mediafly is a Sales Enablement solution.	4.6/5.0 (167 Reviews)	Not Published		View Profile
Modus	Modus is sales enablement, simplified.  Sales reps use the platform for easy access to content, buyer engagement tools, and just-in-time learning.	4.3/5.0 (133 Reviews)	Not Published		View Profile
OmniShare	OmniShare Sales Enablement is all about your sales teams and how to increase their success in their sales.		From FREE through Enterprise pricing		View Profile
Paperflite	Paperflite is the leading sales enablement & content experience software that allows sales and marketing teams to organize, distribute and share their content along with the ability to build and deliver stunning content experiences.	4.8/5.0 (112 Reviews)	$50/user/month		View Profile
Pitcher	Pitcher is a leading provider of sales enablement and content management for field sales and marketing teams.	4.4/5.0 (27 Reviews)	Not Published		View Profile
SalesApps	Sales Enablement Salesapps, is the application that transforms your client meetings.		From 20 £/user/month. (minimum of 20 users)		View Profile
Showell	Showell is a new way to manage sales content. It is one tool to manage, present, share, and track your sales content.	4.5/5.0 (139 Reviews)	From free and $18/user/month		View Profile
Showpad Content	Showpad is pioneering revenue enablement for the new digital buying team.	4.6/5.0 (1422 Reviews)	Not Published		View Profile

Best Sales Enablement Tool – All in One

The All-in-one vendor landscape category includes platforms supporting content, training, and coaching capabilities.

Similar to the Sales Content Management solutions above, these sales tools deliver on:

• Organizing the latest, up-to-date, on-brand, and compliant sales decks and other sales assets.
• Supports better sales conversations by surfacing the right content to support sales meetings based upon the stage of the deal, customer vertical, buyer persona, and so forth. This surfacing occurs in your CRM system, email clients, and other sales platforms your teams are using.
• Provides sales analytics that can be used to increase the ROI of your content marketing.

However, the addition of training and coaching helps salespeople:

• Empower sales to practice via video and receive feedback from sales managers asynchronously.
• Support finding on-the-spot microlearning in real-time, when they have a moment, versus having to make their way back to the office to access the corporate LMS.

And these activities often translate into actionable data back to the CRM to improve the overall sales process.

Here are the vendors covered in this part of our sales tech landscape.

Trying to better understand Enablement?  Read our ultimate guide to Enablement.

	Overview	G2 Ratings	Pricing	Ideal For
Allego	Allego empowers reps with the activated content they need to close deals faster, and the personalized coaching and learning they require for continuous improvement.	4.5/5.0 (321 Reviews)	Not published		View Profile
Highspot	Highspot is the sales enablement platform that reps love. We empower companies to elevate customer conversations that drive strategic growth.	4.7/5.0 (858 Reviews)	Not Published		View Profile
Saleshood	SalesHood is the leading all-in-one sales enablement platform used by hyper-growth companies to boost sales performance.	4.6/5.0 (291 Reviews)	$50/user/month		View Profile
Seismic	Seismic is a Sales Enablement platform.	4.7/5.0 (1159 Reviews)	Not Published		View Profile

Web Hosting

If you’re looking for a web hosting service, there are a few things you should keep in mind.

• You need a reliable service – not all are created equal.
• Determine how much space and bandwidth you will need for your host – most can scale to your needs, of course, but make sure they can keep up with expected growth.
• Does it fit your current budget? As you can see below, there is a wide range of prices across different providers.
• Match the quality of customer support to your needs. Working on a small project, customer service may not matter. Business-critical solution? They better be incredibly good. Use the listed G2 ratings as an indicator of the level of customer service.

As you work through these questions, check out these quality options.

	Overview	G2 Reviews	Pricing	Ideal For
A2 Hosting	A2 Hosting is your high-powered Web Hosting provider. Host your site on their fine-tuned SwiftServer platform featuring a Turbo Server option for up to 20X faster page loads compared to competing solutions.	4.4/5.0 (166 Reviews)	From $2.99/month
Bluehost	Founded in 2003, Bluehost enables novices and experts alike to create and maintain a web presence with reliable web hosting, eCommerce tools, marketing applications, automated security, and WordPress tools.	3.6/5.0 (222 Reviews)	From $3.95/month		Want to dive deep into the world of Bluehost for WordPress hosting? Check out our project on BuiltOnBluehost.com.
Cloudways	Cloudways is a managed hosting provider that emphasizes performance and simplicity. From the simple server and application launch to the ongoing server maintenance, Cloudways takes away all the hassles of server management so that you can continue to focus on growing your business.	4.8/5.0 (314 Reviews)	From $12/month
DreamHost	DreamHost offers advanced web hosting services—from shared hosting to cloud hosting. Rated the #1 hosting service three years in a row by PC Magazine, DreamHost offers excellent uptime, powerful security, a strong commitment to customer service, and a passion for privacy.	3.7/5.0 (75 Reviews)	From $1.99/month		Want to dive deep into the world of Dreamhost for WordPress hosting? Check out our project on BuiltOnDreamhost.com.
Flywheel	Flywheel helps creatives do their best work through a series of well-designed products and resources, including its namesake product, a delightful WordPress hosting platform, and Local by Flywheel, a fuss-free local development application.	4.4/5.0 (36 Reviews)	From $13/month
GreenGeeks	GreenGeeks is the industry’s leading eco-friendly web hosting provider putting back 3 times the power we consume into the grid in the form of renewable energy. Our hosting platform has been designed with a maximum use, no waste of resources mindset. Every aspect of our hosting platform is built to be as energy-efficient as possible.	4.3/5.0 (13 Reviews)	From $2.95/month		Did you know? 1.) GreenGeeks works with the Bonneville Environmental Foundation to match 3 times the energy usage of our platform with renewable energy. 2.) GreenGeeks works with the One Tree Planted organization to plant a tree globally for every hosting account that is provisioned on our platform. 3.) GreenGeeks has been in business for 14 years, has over 55,000 customers, and hosts well over 600,000 websites. Want to technologies that are eco-friendly? Check out our project on onlygreentools.com.
HostGator	HostGator is a global provider of web hosting and related services. Since being founded in a dorm room, HostGator has grown into a leading provider of Shared, Reseller, VPS, and Dedicated web hosting.	3.5/5.0 (148 Reviews)	From $2.75/month
Hostinger	It’s a Lithuanian-based globally operating web hosting provider with a focus on building a next-gen WordPress-optimized hosting stack. Hostinger is known for its unmatched growth in 2020, and in-house developed hPanel – an alternative to cPanel/WHM.	4.1/5.0 (151 Reviews)	From $1.99/month
InMotion Hosting	InMotion Hosting is a leading web hosting company serving customers around the world. We provide reliable, high-performance hosting environments that are affordable and easy to use.	4.1/5.0 (53 Reviews)	From $2.99/month
Kinsta	Kinsta was founded in 2013 with a desire to change the status quo. We set out to create the best WordPress hosting platform in the world, and that’s our promise.	4.7/5.0 (350 Reviews)	From $35/month
Liquid Web	With over 15 years of experience, 24/7/365 on-site Heroic Support®, and 3 wholly-owned data centers. We offer fast and reliable VPS, Storm Cloud, Dedicated Server, HIPAA Server, and Word Press plans, within a fully managed environment.	4.5/5.0 (97 Reviews)	From $12.67/month
Siteground	SiteGround is the largest independent website hosting platform trusted by the owners of over 2.8 million domains worldwide. With a focus on web speed and security, SiteGround’s hosting service includes simple but powerful website management tools and unique in-house solutions that make websites run faster and safer.	4.1/5.0 (172 Reviews)	From $3.99/month
Webflow	Webflow is a visual web development platform that allows people to design, build, and launch completely custom websites without writing code.	4.4/5.0 (356 Reviews)	A Free plan while you create your website, and paid plans for live websites starting at $12/month paid annually.
WPEngine	WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster.	4.6/5.0 (193 Reviews)	From $30/month

Unified Workspaces

Solutions focused on streamlining employee productivity by centralizing all necessary business applications into one workspace.

	Overview	G2 Reviews	Pricing	Ideal For
Shift	Shift is where work gets done. It’s all of your apps, accounts, and workflows in one beautiful desktop workstation, designed for focus and efficiency.	3.7/5.0 (59 Review)	Offers a FREE plan with paid plans starting at $99/year	Shift in a unified workspace platform and productivity tool, great to helps small and medium sized business teams stay focused. With that said, enterprise companies striving for optimizing productivity can also greatly benefit from Shift.

Community Software

People need places to collaborate, to discuss ideas, challenges, and have various other conversations.

Sometimes, home-grown solutions do the trick, sometimes options like Slack, CRM-based communities, or Help Desk systems can meet the need.

However, when you are looking for a pure community solution, consider these options.

	Overview	G2 Reviews	Pricing	Ideal For
Tribe	Tribe is a fully customizable community platform to connect, engage, and retain customers. It is popular for its customizability, the ability to deeply integrate into products, direct integrations with third-party tools, and a collection of digital interaction best practices derived from social networks.	4.7/5.0 (73 Review)	From $59/month	Ideal for branded communities focused on sharing knowledge.	View Profile Our new community is built on Tribe, view The GTM Club.

Time Tracking

Improve productivity through better time tracking.

	Overview	G2 Reviews	Pricing	Ideal For
TimeDoctor	Employee-friendly time tracking and productivity insights that enable  teams to do their best work.	NA	From $70/user/year
Toggl Track	Toggl Track is a flexible time tracking app that can fit into any workflow. Whether you’re a team of one or a team of 1000, Toggl Track is all about saving you time and money.	4.6/5.0 (1499 Reviews)	From Free and $9/user/month

Best Sales Training Orchestration

The brain, heart, and soul to ensure your training investments pay off.

In many organizations, training and content for go-to-market teams is scattered across the organization.

And, there is little ability to track the impact of training efforts.

Sales Training Orchestration solutions, e4enable being the only one available today, overcome these challenges to ensure your training investment results in a positive ROI with real change for individuals, teams, and the business alike.

Want to learn how to deliver effective sales training?  Read our guide and learn about The Surrounded Learner Technique.

	Overview	G2 Reviews	Pricing	Ideal For
e4enable	e4enable is a data-driven coaching platform to define, develop & measure sales performance. It puts sales competencies at the heart of every sales coaching conversation, easily identifies gaps and focus areas for coaching and development, drives improvements in skills and performance, and enables you to measure the outcomes, all in one place.	4.5/5.0 (1 Review)	Pricing not published		Try Now

Best Sales Training Tools

Sales training, really training across the go-to-market team, is challenging to deliver in a meaningful and measurable manner.  These tools, combined with training orchestration solutions, can help you deliver results.

Want to learn how to deliver effective sales training?  Read our guide and learn about The Surrounded Learner Technique.

	Overview	G2 Reviews	Pricing	Ideal For
Bigtincan Zunos	Zunos is a knowledge management platform built to help organizations keep their communities of employees and partners up to date and improving.	3.5/5.0 (3 Reviews)	Pricing not published
Brainshark	Brainshark’s data-driven sales readiness platform provides the tools to prepare client-facing teams with the knowledge and skills they need to perform at the highest level.	4.4/5.0 (530 Reviews)	Pricing not published
LevelJump	LevelJump, A Salesforce Company, is the only outcome-based enablement solution built 100% inside Salesforce. With LevelJump, companies can centralize sales readiness with outcome-based training and coaching, automate sales & revenue milestone achievement, and tie enablement to revenue impact to close the loop on sales productivity.	4.4/5.0 (424 Reviews)	Pricing not published		View Profile
MindTickle	Mindtickle is a sales readiness platform, used by sales enablement teams and sales readiness experts to prepare sales reps for effective sales conversations.	4.7/5.0 (1443 Reviews)	Pricing not published		View Profile
SecondNature.ai	Second Nature AI lets you scale up your sales coaching. The SaaS solution provides a “virtual pitch partner” that uses conversational AI to have actual discussions with sales reps, score them, and help them improve on their own, so they can ace every sales call.	4.9/5.0 (23 Reviews)	Pricing not published		View Profile
TalentLMS	TalentLMS is the LMS built for training success. Designed to get a “yes” from everyone, it’s where great teams, and companies, go to grow. With an experience that’s fully customizable, easy to manage, and a joy to use, teams embrace training while feeling right at home.	4.6/5.0 (424 Reviews)	Free plan are available, and paid plans start at $69/month.	Small teams should consider this option. As your team grows, we still recommend sticking with a traditional LMS and adding in e4enable to ensure training aligns with revenue goals.
Trainual	Trainual is a cost-effective onboarding and everboarding solution for SMBs looking to create a repeatable and scalable model for all employees.	4.7/5.0 (440 Reviews	From $49/month	Ideal for SMB companies ranging in size from 5-500 with little to no standardized, documented processes.	View Profile

Best Digital Adoption Platforms

Digital adoption tools can help you manage employee digital transformation journeys – training employees on new technology can be a challenge, but the right tools make it simpler.

These adoption tools can offer in-app guidance that helps users feel comfortable with new software from the first click.

	Overview	G2 Reviews	Pricing	Ideal For
Spekit	Spekit is an in-app learning and digital companion that helps employees learn their tools and navigate process changes by accessing answers and enablement resources in real-time, everywhere they work.	4.6/5.0 (110 Reviews)	From $10/user/month		View Profile
Usetiful	Fight churn with great user onboarding! Usetiful is a Digital Adoption Platform focused on user onboarding, feature adoption, and customer self-service. It is flexible and powerful while remaining simple and affordable.	4.8/5.0 (58 Reviews)	From Free to €29.00		View Profile
WalkMe	WalkMe enables organizations to measure, drive, and act to ultimately accelerate their digital transformations and better realize the value of their software investments.	4.5/5.0 (157 Reviews)	Pricing not published

Landing Page Builders

Landing pages can be used for a variety of reasons. They can be used to promote a product or service, generate leads, or even increase sales. No matter what your goal is, there are some key elements that every landing page should have to be successful.

• A clear and concise headline.
• A subheading that elaborates on the headline.
• A solid and compelling call to action.
• An attention-grabbing image or video.
• Compelling copy that speaks to your audience and tells them what they need to know.
• A form for visitors to fill out if they’re interested in your offer.
• A thank you page for those who convert.
• Social proof shows that others have used and liked your product or service.

These landing page builders can help you meet those needs and deliver compelling landing pages. to meet your business goals.

If interested, read our deeper review of landing page builders.

	Overview	G2 Reviews	Pricing	Ideal For
Instapage	Instapage is the leading landing page building platform. It helps digital marketers maximize their advertising conversions and Return on Ad Spend (ROAS) by delivering hyper-relevant ad-to-page experiences at scale previously thought impossible.	4.3/5.0 (401 Reviews)	From $199/month		View Profile
Landingi	With Landingi you don’t need any programming skills to create and optimize your custom landing pages to convert traffic from your digital campaigns into customers.	4.4/5.0 (191 Reviews)	From $29/month		View Profile
LeadPages	Leadpages® is a digital lead generation software platform that enables entrepreneurs and marketers to publish websites and landing pages easily to turn clicks into customers. Leadpages help you get in business and stay in business online.	4.2/5.0 (151 Reviews)	From $37/month		View Profile
Unbounce	The Unbounce Conversion Intelligence™ Platform helps convert more of your visitors into leads, sales, and customers. From pre-optimized landing pages created in minutes to dazzling copy that’s written for you, Unbounce pairs your know-how with machine learning to help you transform your ideas into marketing campaigns that get results.	4.4/5.0 (317 Reviews)	From $90/month		View Profile

Partner and Affiliate Platforms

Whether you are looking to make money as an affiliate marketer, or engage affiliate marketing channels to sell your products, you need to know about these solutions.

Affiliate Marketing Solutions like Partnerstack, Impact, and others covered here generally help businesses find affiliate partners, support payouts, and act as a portal to educate and arm the channel.

Want to learn more about affiliate marketing?  Read our affiliate marketing guide.

Are you an affiliate marketer looking for lesser-known, but solid affiliate products to sell?  Read our guide.

	Overview	G2 Rating	Pricing	Ideal For
AWin	Awin is a marketing technology platform, that provides an open marketplace for businesses to manage any type of partnership.	3.4/5.0 19 Reviews	Pricing not published
ClickBank	For over 20 years, the ClickBank marketplace has connected elite marketers and innovative product owners to scale their businesses online. Our powerful tools, global reach, and trusted support enable entrepreneurs and online brands to achieve their business goals.	4.7/5.0 14 Reviews	Pricing not published
Commission Junction	CJ Affiliate is the world’s largest affiliate network. With over 20 years of experience, CJ Affiliate is the most trusted and established name in affiliate marketing, with a track record of consistently driving growth for our clients.	3.8/5.0 12 Reviews	Pricing not published
Impact	impact.com, the leading global partnership management platform, has been transforming how enterprises discover and manage all types of partnerships — including affiliates, influencers, commerce content publishers, B2B, and more — since its founding in 2008.	4.6/5.0 518 Reviews	Pricing not published		View Profile
Partnerstack	PartnerStack automates the most challenging parts of launching and scaling partnerships. We help you recruit the right partners, onboard them into your program, reward them for every conversion, and empower them to become top-performers.	4.8/5.0 331 Reviews	Pricing not published		View Profile
Rakuten	At Rakuten Advertising, our mission is to make the Internet a better place. A place that brings relevance, value, and enjoyment to everyone involved – advertisers, publishers, and consumers alike. How do we do it? By never slowing down. By constantly innovating.	4.0/5.0 13 Reviews	Pricing not published
ShareASale	ShareASale Client Services offers a variety of integrated services that can help you establish, build and grow your Affiliate program.	3.6/5.0 25 Reviews	Pricing not published

HR Tools

Tools that help you manage the needs of your people.  Go-to-Market teams need to work closely with HR to ensure teams are properly preboarded, onboarded, trained, and supported throughout their time working in your company.

	Overview	G2 Reviews	Pricing	Ideal For
BambooHR	BambooHR is the No. 1 Software-as-a-Service (SaaS) company providing online HR Software for small and medium businesses that have outgrown spreadsheets.	4.5/5.0 (1153 Reviews)	Price not published Sign up with our link and receive 35% off your implementation fees.	Businesses of no more than 1000 employees.
GoHire	GoHire’s all-in-one talent-hiring platform is the solution to a messy and chaotic hiring strategy. Say goodbye to painful hiring and expensive recruitment and join over 2,500 SMEs worldwide using GoHire to get their hiring on track.	3.6/5.0 (6 Reviews)	From $74/month	The solution is great for SMBs with a total number of employees of less than 150.
Papaya Global	Papaya Global is revolutionizing payroll and workforce management with our cloud-based SaaS platform. We offer complete payroll solutions, workforce management from on-boarding to benefits, end-to-end EOR and global payroll service in over 140 countries, contract worker management, and immigration.	4.3/5.0 (5 Reviews)	From $20/employee/month	The solution is a great choice for any global company with more than 150 employees spread out across the globe.
Recruitee	Recruitee is the collaborative hiring software that delivers the complete solution to help internal HR teams work with the rest of their organization to hire better together. With an easy-to-use interface, thousands of scaling businesses like Taco Bell, M&S, and Asus have used Recruitee’s recruitment management and applicant tracking system to find, interview, and hire the best talent.	4.5/5.0 (292 Reviews)	From $185/month

Personalization Tools

Tools to help you create more personal experiences across the web, email, and elsewhere.  While tools in other categories often support this, these tools are focused on this primary mission.

	Overview	G2 Reviews	Pricing	Ideal For
Hyperise	Hyper Personalize your sales funnel and grow your email, website, remarketing sales conversions. Create dynamic images that personalize to your email recipients and website visitors, on the fly.	4.6/5.0 (6 Reviews	From $49/seat/month		View Profile

Process Tools

Employee onboarding tools are software solutions that help businesses train and onboard employees faster and more effectively.

	Overview	G2 Reviews	Pricing	Ideal For
Trainual	Trainual is a knowledge transfer and training platform where growing teams build the playbook for how they do what they do.	4.7/5.0 (440 Reviews	From $49/month	Ideal for SMB companies ranging in size from 5-500 with no standardized, documented processes.	View Profile

Customer Service Software

Customer Support and Service platforms typically support break-fix style communications and workflows with customers, a knowledge base, and perhaps other related tools.

Happy customers, successful customers, buy more.

That’s why we include these tools in our list of sales tools for your business.

These tools support the business and the sales team specifically:

• Creating additional customer data for your organization to understand where potential new sales may be possible, and where deals may be lost if issues are not corrected.
• Educate your customer success team on what is happening in the account beyond their regular touchpoints and quarterly business reviews.
• Can help identify a lack of customer engagement?  No support activity may be an indicator of lack of usage.
• Ensure the appropriate team members are included and involved both for awareness but also for rapid response when necessary.
• Supporting the common support channels like email, phone, in-application, social media, and webchat.

	Overview	G2 Reviews	Pricing	Ideal For
Freshdesk	Freshdesk is a cloud-based customer service software that enables businesses of all sizes to deliver stellar customer support.	4.4/5.0 (2641 Reviews)	From FREE and $15/user/month		View Profile
Help Scout	Help Scout scales like any other help desk, but the customer experience feels personalized like email.	4.4/5.0 (356 Reviews)	From $20/user/month		View Profile
Helpwise	Helpwise is a team inbox for support teams to answer customer queries across multiple channels. Helpwise currently provide team inboxes for email, SMS, WhatsApp, Facebook, Twitter and Live chat.	4.6/5.0 (152 Reviews)	From $20/user/month
LiveAgent	LiveAgent is a fully-featured Help Desk and live-chat software that helps you bring personalization to your customer interactions with an all-in-one help desk solution.	4.5/5.0 (1378 Reviews)	From $15/user/month		View Profile
Zoho Desk	Zoho Desk can help businesses manage customer communication over the phone, email, live chat, SMS text, social media, and more.	4.4/5.0 (3759 Reviews)	From FREE and $14/user/month		View Profile

Document Workflow, Sales Proposal, and E-Signature Software

Document workflow is the process of creating, approving, and distributing documents. This includes the ability to sign documents digitally.

Beyond making it easy for your sales team to deliver consistently beautiful proposals, these tools:

• Ensure every sales proposal is using the latest pricing, on-brand, and compliant imagery and language.
• Helps everyone involved to save time pulling together information from multiple sources.
• This form of sales automation generally is easy to use, with drag-and-drop user interfaces, and standard connectors to your CRM and other relevant data sources.

	Overview	G2 Ratings	Pricing	Ideal For
Adobe Sign	Acrobat Sign is the only intuitive e-signature solution that combines simple and secure e-signatures with the power of Adobe Acrobat.	4.4/5.0 (881 Reviews)	From $12.99/month
Better Proposals	Better Proposals streamlines your entire sales process with modern, on-brand digital documents. Forget about using multiple platforms thanks to its integrations, tracking, analytics, and legally binding digital signatures.	4.4/5.0 (32 Reviews)	From $19/month
DocuSign	DocuSign helps organizations connect and automate how they prepare, sign, act on and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature, the world’s #1 way to sign electronically on practically any device, from almost anywhere, at any time.	4.5/5.0 (1896 Reviews)	From $10/month
HelloSign	HelloSign is the intuitive way to sign and request signatures securely online. Add legally valid signatures to any agreement—from new-hire offer letters to loans to sales contracts to NDAs.	4.7/5.0 (1978 Reviews)	From $15/month
PandaDoc	This software empowers more than 30,000 growing organizations to thrive by taking the work out of document workflow. The solution provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more.	4.7/5.0 (1547 Reviews)	$49/user/month		View Profile
Proposify	Proposify is the online proposal software that gives you control and visibility into the most important stage of your sales process. The close. From deal design to sign-off, get the confidence and flexibility to dominate deals.	4.7/5.0 (834 Reviews)	$49/user/month		View Profile
S-Docs		4.8/5.0 (92 Reviews)	S-Docs and S-Sign $40/user/month		View Profile

Digital Advertising

Tools to help you get the most out of your advertising budget.

Want to learn more about digital advertising?  Read our guide to digital advertising.

	Overview	G2 Ratings	Pricing	Ideal For
AdCreative.ai	AdCreative.ai gives your business an unfair advantage with creatives/banners generated by highly trained Artificial Intelligence. Trained A.I. Our machine learning model is learning every day and provides up-to-date creatives with a sole purpose: conversion.	NA	From $9/month	Marketing Agencies Content Agencies Paid Advertising Agencies.	View Profile
Adzooma	Fully integrated with Google, Facebook, and Microsoft ads, Adzooma is a free award-winning digital marketing platform that’s built to help businesses of any size gain a competitive advantage.	4.4/5.0 (14 Reviews)	From Free and £69/month	Anyone running digital ads should use Adzooma. Agencies and teams running more than 2-3 ad campaigns simultaneously should use the Plus plan, others can use the Free Essentials plan.	View Profile
Clickcease	ClickCease is a click fraud detection, prevention, and protection service software. Your digital advertising budget is being wasted by bots, protect it today.	4.6/5.0 (67 Reviews)	From $59/month		View Profile

Graphics, Videos, Interactive Content Tools

Content creation tools can be used by all go-to-market teams to create compelling content.  This content may be for internal teams, prospects, customers, or partners.

	Overview	G2 Ratings	Pricing	Ideal For
Adobe Premiere Pro	Premiere Pro is the leading editing software for creating incredible videos fast.	4.5/5.0 (1328 Review)	From $20.99/month
Canva	Canva empowers users to create social media graphics, presentations, posters, and other visual content.	4.7/5.0 (3391 Reviews)	Canva has a FREE version. Pricing for up to 5 people is $119/year. Pricing above this is $30/user/month and a minimum of 25 user accounts.		View Profile
ColorCinch	Colorcinch is a creator of the free photo editing app that enables users to edit and turns photos into personalized artwork.	4.5/5.0 (1 Review)	Free and from $8.99/user/month		View Profile
FreePik	Freepik is a search engine that helps users find high-quality photos, vector images, illustrations, and PSD files for their creative projects.	4.8/5.0 (89 Reviews)	Free and from $119.99/year		View Profile
Genially	Genially is the world leader in interactive visual communication.	4.6/5.0 (51 Reviews)	Free and from $7.49/user/month		View Profile
InVideo	At InVideo, our mission is to re-invent video creation and make it accessible to the world. We firmly believe that the future of video creation is in the browser, across devices, collaborative, easy, and fun! Currently armed with 5000+ unique design templates.	4.7/5.0 (136 Reviews)	Free and from $15/user/month
Loom	Loom is the leading video communication platform for async work. Engineered for simplicity and speed, you can record, share, and interact with videos to move work forward whether you’re at your desk or on the move.	4.6/5.0 (452 Reviews)	From Free and $8/user/month		View Profile
Lucid	For creating workflow diagrams.	4.6/5.0 (1565 Reviews)	Lucid has a FREE option and several pricing options for each of its products.		View Profile
Outgrow	Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots.	4.8/5.0 (254 Reviews)	From $14/user/month		View Profile
Otter.ai	Otter makes team meetings more productive and collaborative with automated meeting notes and transcription that include key takeaways.	4.2/5.0 (89 Reviews)	Free Plan and Paid Plans starting at $8.33/user/month
Picrew	Picrew is a website where you can create custom avatars with ease, and you use Picrew Maker to create an avatar that looks just like you, or you can get creative and come up with something unique!	NA	Free		View Profile
Pixelied	Pixelied is an easy-to-use design solution that allows users to create stunning ready-made designs from 25+ formats, and access millions of stock photos, icons, and illustrations.	4.5/5.0 (32 Reviews)	From Free to a one-time payment of $97		View Profile
Restream	Restream is a professional live streaming solution. Easily create and broadcast live streams from your browser to 30+ social platforms, including Facebook, YouTube, LinkedIn, and more.	4.5/5.0 (41 Reviews)	Free Plan and Paid plans from $16/month
SnapTik	SnapTik.App is one of the best TikTok downloaders available online to download video TikTok without a watermark.	NA	Free		View Profile
StreamYard	StreamYard is a live streaming solution supporting broadcasting and editing directly in your browser.	4.8/5.0 (270 Reviews)	Free plan and paid plans starting at $20/month		View Profile

Best Writing Tools

All go-to-market teams can use content creation tools to create compelling content.  This content may be for internal teams, prospects, customers, or partners.

	Overview	G2 Ratings	Pricing	Ideal For
Copysmith	Copysmith is a GPT-3 powered AI copywriter that can draft product descriptions, taglines, SEO metatags, and Instagram/Facebook/Google ad copy in the blink of an eye.	4.2/5.0 (11 Reviews)	From $19/month		View Profile
Frase.io	Frase helps you create better SEO content, faster. Over 200,000 content creators, SEO and agencies use Frase to research, write, and optimize high-quality SEO content in minutes instead of hours.	4.8/5.0 (196 Reviews)	From $44.99/month	SEO Agencies Marketing Agencies SEOs	View Profile
Grammarly	Grammarly offers detailed, real-time suggestions to help improve word choice, refine tone, make sentences clearer, and fix grammatical errors	4.6/5.0 (1116 Reviews)	Grammarly has a FREE version. Pricing ranges up to $12.50/user/month.		View Profile
Jasper	Meet Jasper, your AI writing assistant. (Formerly named Jarvis) You can finish writing high-quality content 2-5X faster!	4.6/5.0 (660 Reviews)	From $29/month	Medium through Enterprise Companies	View Profile
Longshot	LongShot is an AI-powered long-form content assistant that turns your ideas into SEO-friendly content in minutes.	4.8/5.0 (36 Reviews)	Free plan and paid plans start at $29.90/month.
neuroFlash	NeuroFlash’s AI-powered marketing copy creation software helps marketing teams create short- and long-form copy much faster, in a smarter, more intuitive, and efficient way.	4.5/5.0 (6 Reviews)	Free plan and paid plans starting at 29€ /month		View Profile
QuillBot	The QuillBot paraphrasing tool allows you to easily rewrite and personalize content. It includes a grammar checker, and multiple tones of voice, and the premium version comes with a plagiarism checker.	4.3/5.0 (15 Reviews)	Free plan and paid plans starting at $19.95/month	University Students	View Profile
Rytr	Rytr is a content editor that was created to make the process of writing and publishing content on the web easier. The main goal of this project is to make it faster for people to publish content without having to do all the technical work.	4.7/5.0 (630 Reviews)	Free plan and paid plans starting at $9/month		View Profile
WriteSonic	Writesonic is an AI-powered copywriting tool that generates unique and engaging marketing content for any business in seconds.	4.8/5.0 (1171 Reviews)	Paid plans range from $15/month to $195/month.		View Profile

Best SEO Tools

If your business depends on inbound sales, you use content marketing and search engine optimization to bring visitors to your website.

Or you should be.

Want to learn more?  Read our guide to SEO.

	Overview	G2 Ratings	Pricing	Ideal For
ahrefs	Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.	4.6/5.0 (386 Reviews)	From $99/month to $999/month.		View Profile
BuzzSumo	Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast.	4.5/5.0 (92 Reviews)	From FREE through $299/user/month		View Profile
Mangools	Mangools is an SEO toolset that’s great for bloggers, affiliate marketers, SMEs, or SEO agencies. It’s particularly popular because of its design and ease of use. Key features include keyword research, competitor analysis, backlink analysis, rank tracking, and SERP analysis.	4.5/5.0 (29 Reviews)	From $29.90/month	Bloggers Affiliate marketers SMEs SEO agencies.
Rank Tracker	Research keywords, analyze the competition and track your search engine ranking all with a single, powerful platform.	4.6/5.0 (96 Reviews)	From $9/month to $104.50		View Profile
SEMRush	Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools, and add-ons across online visibility management, including tools for search, content, social media, and market research, data for more than 142 countries, seamless integration with Google and task management platforms.	4.6/5.0 (1541 Reviews)	Free plan with paid plans starting at $119.95/month
Serpstat	Serpstat is an all-in-one platform to manage your online visibility. Being a must-have solution for companies, which are serious about ranking and business online presence, Serpstat has an impressive arsenal of 30+ tools	4.6/5.0 (429 Reviews)	From $55/month
Surfer SEO	Surfer is the Content Intelligence tool that merges content strategy, creation, and optimization into one smooth process – to help content teams grow brands, organic traffic, and revenue.	4.8/5.0 (263 Reviews)	Paid plans range from $49/month to $199/month.		View Profile
UberSuggest	Ubersuggest is the All-In-One Tool That Makes SEO Easy	4.2/5.0 (68 Reviews)	Monthly from $29/user/month or a Lifetime subscription for one-time payments as low as $290.

Content Marketing Management Tools

Platforms that store, manage, and deliver content from internal teams out to customers and prospects.  Most support workflows for approval, versioning, and other essential features are required for businesses small and large.

	Overview	G2 Ratings	Pricing	Ideal For
Adobe Experience Manager	Adobe Experience Manager helps you create, manage, and optimize digital customer experiences across every channel, including web, mobile apps, digital forms, and communities.	3.8/5.0 (158 Reviews)	Pricing not published
BIT.AI	Bit.ai is an all-in-one document collaboration platform for teams to create internal & client-facing documents with built-in tracking.	4.2/5.0 (16 Reviews)	Free plan and paid plans starting at $8/user/month		View Profile
Microsoft SharePoint	Compliance Everywhere. Manage versions, apply retention schedules, declare records, and place legal holds, whether you’re dealing with traditional content, Web content, or social content.	4.0/5.0 (7950 Reviews)	From $5/user/month
StoryChief	StoryChief is the complete content marketing solution for your team, built specifically for B2B marketing teams and content agencies, allowing you to focus on growing your business through content marketing.	4.6/5.0 (22 Reviews)	Paid plans starting at $100/month

Best Local Business Software Toolkit

Local businesses have different challenges, and they need the right mix of local business solutions to aid them in their marketing and sales activities.

Our article on the Best Local Business Marketing Solutions Now covers many of the needed pieces, and here they are all listed for your convenience.

If you are not a local business owner, remember to support local businesses in your community.

	Overview	G2 Ratings	Pricing	Ideal For
Podium	Podium is redefining the way customers interact with local businesses. From collecting reviews on the sites that matter most, text-enabling your website with Webchat, collecting payment via text, gathering private feedback after an experience to managing all your customer messages from one central dashboard with Inbox, Podium is the answer.	4.6/5.0 (1249 Reviews)	From $289/month		View Profile
Vendasta	Vendasta provides an end-to-end e-commerce platform to 60,000+ partners who sell digital products and services to more than 5.5 million small and medium businesses (SMBs) worldwide. These partners include marketing agencies, independent software vendors (ISVs), and media companies.	4.5/5.0 (288 Reviews)	From $42/month		View Profile

Best Customer Success Solutions

There are many customer tools in the market.  This category covers those tools that integrate with the CRM to monitor customer health.  Other tool categories may be added to our technology landscape if we feel that will increase understanding.

You may be surprised to find this category of tools listed alongside sales tools — you shouldn’t be.

Existing customers are far easier to sell to, and customers only remain, customers, if they are satisfied with the solutions they purchase.

This category helps sales teams and the entire go-to-market team:

• Get existing customers into the sales funnel for cross-selling and Upsell opportunities that might otherwise be missed.
• Providing sales reps with more qualified deals in the sales funnel.
• Support account-based sales motions
• Use customer interactions to identify additional use cases to support other prospects and customers.

	Overview	G2 Ratings	Pricing	Ideal For
Catalyst	Catalyst is an intuitive and flexible Customer Success Platform built by CS Leaders for CS teams, backed by the world’s leading investors.	4.7/5.0 (254 Reviews)	Pricing not published		View Profile
ChurnZero	ChurnZero’s real-time customer success platform helps subscription businesses fight customer churn. Our platform is uniquely designed to integrate with CRM systems and tightly into an application or service.	4.7/5.0 (659 Reviews)	Pricing not published		View Profile
ClientSuccess	ClientSuccess is revolutionizing the way SaaS companies manage, retain, and grow their existing customer base. We deliver a holistic, personal approach to managing success throughout the customer lifecycle.	4.4/5.0 (302 Reviews)	Pricing not published		View Profile
DecisionLink	DecisionLink’s ValueCloud® is the first and leading enterprise-class solution for automating and scaling customer value management.	4.8/5.0 (9 Reviews)	Pricing not published		View Profile
Gainsight	Gainsight’s innovative customer-centric technology is driving the future of customer success. The company’s Customer Cloud offers a powerful set of solutions focused on customer success, product experience, revenue optimization, customer experience, and customer data, that together enable businesses to put the customer at the center of everything they	4.4/5.0 (880 Reviews)	Pricing not published		View Profile
Totango	Totango’s state-of-the-art software platform helps businesses of all sizes optimize their customer engagement across the entire customer journey.	4.3/5.0 (561 Reviews)	From Free forever and $199/month		View Profile

Top Field Service Management Software

This part of the sales tech stack is for the outside sales teams that are out in the field all day long, covering specific routes and often going from store to store or home to home.  Field service management software may be used by beverage distributors in your local retail stores, insurance reps going from business to business, and many other use cases.

	Overview	G2 Reviews	Pricing	Ideal For
Badger Maps	Badger Maps is the #1 Route Planner for Field Sales. Badger Maps allows salespeople to map all their prospects and customers, find new leads, take notes on the go, and much more. Salespeople that use Badger Maps drive 20% less and sell 22% more. With Badger Maps, Sales Reps save 8 hours a week by mapping their territory and optimizing sales routes.	4.7/5.0 (131 Reviews)	From $49/user/month
SalesRabbit	SalesRabbit optimizes every aspect of your sales and management process. Track leads, manage areas, collect data, and crush records with our field-proven approach.	4.4/5.0 (230 Reviews)	From $49/month		View Profile
SPOTIO	SPOTIO is an outside sales engagement tool designed to improve efficiency while accelerating every aspect of the field sales process. SPOTIO is a solution that eases the burden of the day-to-day by automating manual tasks, fostering accountability, and providing tangible insight into how your sales organization is performing and how it could improve.	4.3/5.0 (143 Reviews)	Pricing not provied

Demand Generation and Sales Lead Software

These tools act as a sales database to add additional lead data to the prospects and leads in your CRM.  And, if you’ve ever done sales, you know you need this type of sales database.  This is an important category of SDR tools.

These tools, and the lead data they provide, enable sales representatives to:

• Develop more targeted messages – making their sales activities more effective
• Move conversations along faster, enabling a faster generation of qualified leads while also filtering out unqualified prospective customers.

	Overview	G2 Reviews	Pricing	Ideal For
AeroLeads	AeroLeads is a powerful web-based Prospect Generation Software which not only finds relevant prospects but also finds contact details of it. All the data can be saved in your account, exported as well as transferred to other sites like SalesForce, Zapier, HubSpot, Mailchimp, etc.	4.1/5.0 (58 Reviews)	From $49/month
Castanet	Create LinkedIn Outreach Sequences based on Sales Navigator Searches, Target Profiles that interact with (Like, Comment, Share) any LinkedIn post, create Messaging Campaigns for your Followers, and Efficiently build a LinkedIn Network for ANY Sales Vertical.	4.0/5.0 (2 Reviews)	From $159/month		View Profile
ClearOut	Clearout Email Verification and Email Finder tool works towards expanding your reach, lowering hard bounces, and improving deliverability rates. It has been created to improve sales and marketing efforts by simplifying the way to discover and reach the ideal prospects via emails	4.9/5.0 (49 Reviews)	Subscriptions and Pay-as-you-go options are available.
Hunter	Hunter is a cloud-based solution that helps businesses find and verify professional email addresses from domains, companies, or a specific professional on the web, and much more.	4.4/5.0 (432 Reviews)	From Free and $49/user/month
LeadiQ	LeadIQ helps optimize the prospecting workflow by allowing sales reps to find, capture, and sequence contact data directly to your favorite sales tools with one click.	4.2/5.0 (353 Reviews)	From Free and $60/user/month		View Profile
Leadfeeder	Leadfeeder is a B2B lead generation software that identifies the companies visiting your site, how they got there, their behavior, and their intent to purchase.	4.3/5.0 (622 Reviews)	From Free and $79/user/month
LinkedIn Sales Navigator	LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you tap into the full power of LinkedIn	4.3/5.0 (1525 Reviews)	From $79.99/user/month
Lusha	Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles.	4.3/5.0 (1281 Reviews)	From Free and $29/user/month		View Profile
Seamless.ai	Seamless.AI helps sales, marketing, and recruiting teams maximize revenue, increase sales, and easily acquire their total addressable market using artificial intelligence.	4.3/5.0 (831 Reviews)	From Free and $99/month billed annually
Uplead	UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data.	4.7/5.0 (452 Reviews)	Free Plan (5 credits) and Paid plans from $74/month
Visitor Queue	Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details, and user data of the businesses that visit your website. Gone are the days of cold calling and guessing, we feed your sales team hot leads that have already shown an interest in your products and/or services.	4.4/5.0 (180 Reviews)	Pricing from $39/month for 100 unique companies
Wiza	Wiza is a contact scraper platform for getting contact information more effectively from LinkedIn.	4.5/5.0 (50 Reviews)	Prospect is from $30/user/month Enrich is from Free and $70/user/month		View Profile
Zoominfo SalesOS	ZoomInfo combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities	4.4/5.0 (5641 Reviews)	Pricing not published		View Profile

Top Conversational Intelligence Tools

This part of the sales tech stack can be used to analyze calls, assist in pinpointing opportunities for sales coaching, and a bit more.

	Overview	G2 Reviews	Pricing	Ideal For
Chorus.ai	Chorus’ Conversation Intelligence Platform identifies and helps revenue teams replicate the performance of top-performing reps by analyzing their sales meetings.	4.5/5.0 (2491 Reviews)	Pricing not published		View Profile
Gong	Gong unlocks reality to help people and companies reach their full potential. The patented Gong Revenue Intelligence Platform™ empowers customer-facing teams to take advantage of their most valuable assets – customer interactions.	4.7/5.0 (4305 Reviews)	Pricing not published		View Profile
Jiminny	Winning more deals starts with building a better sales team. Get smarter insights into customer conversations that empower your sales reps to grow and win together with Jiminny.	4.7/5.0 (216 Reviews)	From $85/user/month

Learning Gamification

Whether onboarding a new group of reps, hosting your next sales kickoff, or simply looking for a fun team-building activity, these tools are becoming more and more common in the sales tech stack.

	Overview	G2 Reviews	Pricing	Ideal For
Kahoot!	Kahoot! transforms presentations, training, and events with engagement, in organizations of any size. With Kahoot!, anyone can create and deliver engaging learning experiences – known as kahoots – on any topic within minutes.	4.6/5.0 (354 Reviews	From $17/host/month

Sales Call Software

If you are an SDR, telesales, or similar role, you spend your days dialing — these auto dialers simplify your work and maximize your time and productivity.

		G2 Reviews	Pricing	Ideal For
BatchDialer	Make and receive calls from anywhere in the world using your online browser. Maintain a local presence while working remotely by using local area codes and phone numbers.	5.0/5.0 (1 Review)	From $89/user/month		View Profile
CallOnTheGo	CallOnTheGo is a mobile dialer tool that increases work productivity by automatically dialing telephone numbers and reporting.	NA	Not published
JustCall	The Cloud Phone System of choice for modern sales and support teams. End clueless conversations by adding context to every call. Call software, virtual numbers, SMS campaigns, native CRM integrations, and lots more at just $30 per user.	4.2/5.0 (237 Reviews)	From $30/user/month		View Profile
Kixie	Kixie is the sales engagement platform that boosts sales team performance with ultra-reliable, easily automated calling and texting for HubSpot, Salesforce, Pipedrive, Zoho, and other leading CRMs.	4.6/5.0 (233 Reviews)	From $35/user/month
PhoneBurner	PhoneBurner is a Power Dialer and Sales Acceleration platform for sales teams of all sizes. Our cloud-based software helps sales agents increase calls, callbacks, and live conversations by up to 400% – by streamlining time-consuming processes and automating post-call workflows.	4.7/5.0 (127 Reviews)	From $124/user/month		VIew Profile
ProspectBoss CRM Dialer	The next generation of cloud-based multi-line dialers is kicking butt. More lines = more calls = more sales, right? Plus smarter tracking and conversion features help you continually improve campaigns. Hey, we wouldn’t kid you.	4.5/5.0 (2 Reviews)	From $85/month

Communications

Tools for internal and external communications.

	Overview	G2 Ratings	Pricing	Ideal For
BlueJeans	BlueJeans is the meetings platform for the modern workplace. We bring video, audio and web conferencing together with the collaboration tools people use every day.	4.3/5.0 (4832 Reviews)	From $9.99/month
Crankwheel	Share your screen without any friction. Screen share in seconds during a voice call. You send a link via email or SMS or share your public link and the viewer opens the session in any browser and on any device. No setup or registration is required for the viewer.	4.8/5.0 (19 Reviews)	From Free and $89/month
GoToMeeting	An industry leader in online video conferencing for companies around the world, GoTo Meeting now comes as part of GoTo Connect, the all-in-one communications software built for SMBs.	4.2/5.0 (13010 Reviews)	From $12/month
Livestorm	Livestorm is the first video engagement platform to manage meetings, webinars, and virtual events from start to finish.	4.5/5.0 (508 Reviews)	From Free and $99/month
Microsoft Teams	Microsoft Teams is a chat-based workspace in Office 365. It brings together people, conversations, and content along with the tools that teams need so they can easily collaborate to achieve more.	4.3/5.0 (12208 Reviews)	From $4.80/month
Slack	Slack is the single workspace that connects you with the people and tools you work with every day, no matter where you are or what you do. With Slack you get real-time messaging through calls and chat, a searchable record of all your files and conversations, and integrations with a growing number of handy bots and apps.	4.5/5.0 (29704 Reviews)	From Free and $6.77/user/month
Webex Meetings	Webex Meetings is the most engaging, inclusive and intelligent video conferencing solution for the modern workforce	4.2/5.0 (14019 Reviews)	From Free and $13.50/user/month
WhatsApp	With WhatsApp, you’ll get fast, simple, secure messaging and calling for free*, available on phones all over the world.	NA	WhatsApp is Free WhatsApp Business does not list pricing.		View Profile
Zoom	Zoom helps people stay connected so they can get more done together. From meetings, chat, phone, and webinars to conference room systems and online events, Zoom powers all your communication needs.	4.2/5.0 (40991 Reviews)	From Free and $14.99/user/month

Best Social Media Marketing Tools

These tools help you create better social media marketing campaigns.  Check them out.

	Overview	G2 Ratings	Pricing	Ideal For
Buffer	Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.	4.3/5.0 (933 Reviews)	From Free and $6/user/month
ContentStudio	Powerful content marketing and social media management platform for businesses, agencies, and marketers who want to share the best content consistently and increase their reach.	4.6/5.0 (316 Reviews)	From $25/month
Crowdfire	Crowdfire is the super smart Social Media Manager that’s helping you grow online every day. Save tons of time by managing all your social accounts from one place. Let Crowdfire do the hard work of finding and sharing content, so you have more time to focus on the things you do best!	3.9/5.0 (86 Reviews)	From Free and $7.48/user/month
Dlvr.it	Save time, share smarter, and engage your audience everywhere.	3.3/5.0 (16 Reviews)	Free plan and paid plans starting at $9.99/user/month
HootSuite	With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises.	4.1/5.0 (3609 Reviews)	From $49/month
MissingLettr	Missinglettr.com is an automated social media marketing solution, designed to create strategic, automated social media campaigns that drive traffic for an entire year.	4.4/5.0 (27 Reviews)	Free Plan and paid plans starting at $19/user/month
NapoleonCat	NapoleonCat is a social customer care and marketing solution	4.8/5.0 (58 Reviews)	From $23.25/month
PromoRepublic	PromoRepublic is the all-in-one local marketing platform that gives multi-location businesses and marketing agencies the insights and tools to manage social media, maintain brand integrity, and improve online findability and reputation – everything you need to win local customers.	4.5/5.0 (135 Reviews)	From $49/month		View Profile
SocialBee	SocialBee is a social media management tool that enables posting across all your profiles: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok.	4.8/5.0 (130 Reviews)	From $7.60/month		View Profile
SocialPilot	SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach.	4.5/5.0 (283 Reviews)	From $29.75/month
Sprout Social	Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy.	4.3/5.0 (1736 Reviews)	From $89/month	Businesses investing in teams to manage social media channels, including: – Enterprise companies – Marketing Agencies – Social Media Agencies	View Profile
Zoho Social	Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by over 40 Million users.	4.6/5.0 (2309 Reviews)	From $10/month

Project Management Tools

Project Management tools (Monday, Trello, etc) help you track and manage your projects across your go-to-market teams.

And these project management tools (Monday, etc) are critical for sales, customer success, and marketing teams to coordinate on key projects and initiatives.

	Overview	G2 Ratings	Pricing	Ideal For
Asana	Asana was built thoughtfully, so you can execute according to plan. Where other work management platforms appear to focus on quantity over quality of features, Asana is focused on the scalability and reliability of its platform—so you can always be ready to work.	4.6/5.0 (386 Reviews)	From Free and $10.99/user/month
Basecamp Business	Basecamp is more than just a project management tool — it’s a better way to work. Teams that switch to Basecamp are more productive and better organized. They communicate better and require fewer meetings. And they’re far more efficient than before.	4.1/5.0 (5000 Reviews)	$99/month
Hive	We help teams move faster. Hive is the world’s first democratic project management platform. That means that our product is built by users, for users, via feedback on our Forum. Hive is the only productivity platform made to reflect how you actually work on a day-to-day basis.	46/5.0 (370 Reviews)	Hive has a FREE option. Paid plans range from $12/user/month
JIRA	JIRA is the tracker for teams planning and building great products. Thousands of teams choose JIRA to capture and organize issues, assign work, and follow team activities. At your desk or on the go with the new mobile interface, JIRA helps your team get the job done.	4.2/5.0 (4699 Reviews)	From $20/month
monday.com	For managing our content projects and overall program.	4.7/5.0 (5574 Reviews)	monday.com has a FREE option. Paid plans range from $6/user/month		View Profile
nTask	nTask is an online project management platform, known for pioneering simplified work management. The platform helps to get more done while meeting all of the quality standards of industries. nTask is extensively customizable, and one of the most affordable in the industry.	4.4/5.0 (16 Reviews)	From $3/month	Teamwork is perfect for client-focused, services teams, like: – Marketing agencies – Web Development agencies – Creative agencies – Professional services – Consultancy services – Financial services	View Profile
Smartsheet	Smartsheet is the enterprise platform for dynamic work. A leading cloud-based platform for work management, Smartsheet empowers organizations and teams to dynamically plan, execute, and report on work at scale, resulting in more efficient processes, innovative solutions, and better business outcomes.	4.4/5.0 (8169 Reviews)	From $7/month
Taskade	Taskade is the simplest way to create team outlines, checklists, and workflows. Whether you are managing team projects or planning future milestones — getting work done with Taskade is simple, fast, and fun!	4.7/5.0 (16 Reviews)	Free Plan and Paid plans starting at $5/user/month
Teamwork	Teamwork is the only project management platform built specifically for client work. Deliver work on time and on budget, eliminate client chaos, and understand profitability, all in one platform.	4.4/5.0 (980 Reviews)	Free plans and Paid plans start at $10/user/month	Teamwork is perfect for client-focused, services teams, like: – Marketing agencies – Web Development agencies – Creative agencies – Professional services – Consultancy services – Financial services	View Profile
Trello	Spreadsheets, emails, and never-ending notifications are major teamwork blockers that affect today’s business teams—no matter their size. Project assignments, tasks, and daily to-do’s get lost, transparency gets trumped, and people lose productivity in the shuffle.	4.4/5.0 (12685 Reviews)	From Free and $5/user/month

ABM Platforms

Account-based marketing.

	Overview	G2 Ratings	Pricing	Ideal For
CloseFactor	CloseFactor’s automated machine intelligence filters out noise, fills in context and empowers your sales reps to chase the right opportunities.	NA	Not published but you can try free right now
Demandbase	The Demandbase ABM/ABX Cloud reinvents ABM around the customer experience. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.	4.3/5.0 (616 Reviews)	Pricing not published
Terminus	Terminus is a multi-channel account-based marketing platform that serves as your end-to-end command center for targeting the right accounts with dynamic data, engaging them with unified multi-channel campaigns, activating sales by separating signal from noise, and reporting on the revenue outcomes that matter.	4.4/5.0 (616 Reviews)	Pricing not published
6Sense	6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance.	4.4/5.0 (446 Reviews)	Pricing not published

Planning and Productivity

Sales Planning tools

	Overview	G2 Ratings	Pricing	Ideal For
Altify	Upland Altify provides account planning, opportunity management and sales process software to deliver increased sales performance for B2B enterprises. Our software combines innovative technology with expert strategy and methodology for account planning, opportunity management, and more.	4.3/5.0 (42 Reviews)	Pricing not published
Ambition	Ambition is industry-leading coaching and gamification software for the world’s smartest sales teams. Whether you’re sitting across the sales floor or across the globe, we give sales leaders the tools they need to coach their teams, motivate performance, and hold their reps accountable to goals — all in real time.	4.5/5.0 (448 Reviews)	Pricing not published
Dooly	Dooly’s connected workspace makes it effortless to share critical deal information with the people and systems that need to know, so you can hit your revenue goals.	4.7/5.0 (600 Reviews)	From Free and $10/user/month
Revegy	Revegy is the leading sales execution platform for key account management. We help sales organizations understand complex relationships, navigate competing interests, and identify white space where they can add value, making it easier to see the way to win and retain business.	4.4/5.0 (446 Reviews)	From $35/user/month

Customer and Sales Data Platforms

Data.

	Overview	G2 Ratings	Pricing	Ideal For
Bombora Company Surge	Bombora’s offering identifies which businesses are currently researching what topics and the intensity of those efforts. It scores these signals to then help sales and marketing teams prioritize target accounts, customize their conversations with them, and optimize marketing efforts. Bombora delivers its greatest value to organizations with 100+ employees.	4.5/5.0 (121 Reviews)	Pricing not published
ClearBit	Clearbit Enrichment instantly appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner.	4.4/5.0 (525 Reviews)	Pricing not published
D&B Hoover’s	D&B Hoovers is a sales and marketing intelligence platform.	4.0/5.0 (484 Reviews)	Pricing not published

E-Commerce Software

These solutions support setting up marketplaces for shipping physical products or delivering digital assets.

Some of these solutions may also support communities, but that is not a requirement of this category.

	Overview	G2 Ratings	Pricing	Ideal For
Subbly	Subscription-first e-commerce platform. An all-in-one specialist solution to suppor the sale of subscription products online.	4.8/5.0 (7 Reviews)	From $14/month	E-Commerce providers leveraging subscription-based models	View Profile

Small Business Work Management

These all-in-one solutions are built for small businesses and freelancers, typically supporting project management, invoicing, proposals, and other common tasks related to managing clients and their work.

	Overview	G2 Ratings	Pricing	Ideal For
ClickUp	ClickUp is one app to replace them all. It’s the future of work. More than just task management – ClickUp offers docs, reminders, goals, calendars, and even an inbox.	4.7/5.0 (4413 Reviews)	From Free and $5/user/month		View Profile
Plutio	The all-in-one business management platform is designed for freelancers and small businesses.	4.5/5.0 (45 Reviews)	From $19/user/month Plutio Discount Code: Plu20io19 10% off		View Profile

Calendaring Tools

Tools that reduce the back-and-forth approach of older calendaring solutions.

	Overview	G2 Ratings	Pricing	Ideal For
10To8	10to8 free online booking system has over 500 hundred app integrations. Sync 10to8 with your favorite apps and make your business even more efficient!	4.6/5.0 (174 Reviews)	Free plan with paid plans starting at $9.60/user/month	Any role where HIPAA compliance matters.
Calendly	Calendly is your hub for scheduling meetings professionally and efficiently, eliminating the hassle of back-and-forth emails so you can get back to work.	4.7/5.0 (1297 Reviews)	Free plan with paid plans starting at $8/user/month		View Profile
Chili Piper	Chili Piper is the most advanced scheduling and routing software for B2B revenue teams. Its products help revenue teams double their inbound conversion rates, increase customer satisfaction, and reach new levels of productivity.	4.7/5.0 (335 Reviews)	Paid plans start at $30/user/month
Doodle	The world’s leader in online scheduling, Doodle is the most powerful way to schedule meetings with clients, colleagues, and teams. Find the best time for one-to-ones, team meetings, and more with our suite of user-friendly calendar tools.	4.5/5.0 (2055 Reviews)	$6.95/user/month		View Profile
DotCal	Eliminate back-and-forth scheduling with a seamless and beautiful booking page experience.	NA	From Free and $5/user/month Exclusive Promo Code:  trustenablement50 Use this code for 50% off Dotcal Pro features for six months.	Small Business University Students Solopreneur Real Estate Agent	View Profile

Which vendors are currently in our Certified Sales Tech Stack?

Vendors, like people, have various attitudes and approaches.

The most prominent in the vendor landscape, who have raised a lot of money, often have less incentive to participate. Others, perhaps worried about our independent analysis, choose not to participate. Regardless of the underlying reason, these vendors are in the Non-Participating Vendors area below.

Vendors who collaborate with us to answer our questions and help differentiate the market minimally make it into the Participating Vendors area.

The top tier, Trusted Vendor, is reserved for those vendors who fearlessly believe in their products and give us open access to evaluate and write about their solutions. Their confidence in their products and their missions is inspiring.

Let’s explore the vendors on our list.

Note: The status does not imply a specific level of quality or an implicit recommendation by the team at Trust Enablement. However, those at the Trusted level have given us full access, allowing us to evaluate and make informed recommendations for working with each in specific scenarios, as seen in our offers across the site.

We have the list available by participation level (on the left) and vendor category (on the right).

Vendor Collaboration Levels

Vendor Collaboration Levels are on their Trust Enablement profile. The level, shown as a badge at the top left of their page, indicates a level of collaboration covered below.

Trusted Vendors

Here are the criteria we use for adding a vendor to the list:

• Vendors provide open access to the team to evaluate all portions of their software.
• The platform is available for ongoing testing, reviews, recommendations, and to write how-to articles for our readers.
• Respond to the questions asked for their vendor profiles.
• No NDAs are signed — the relationship is open, collaborative, transparent, and built upon trust that buyers deserve an unbiased perspective.

OR: We are paying for the solutions from the vendors. We have received more than sufficient value for our investment — enough that we find them easy to work with, providing excellent customer service, and they are crushing it to meet our business needs.

The transparency these vendors demonstrate makes them great partners for customers. We include them at the top of our technology landscape because of this transparency and because we can confirm that their market claims are accurate.

Participating Vendors

Here are the criteria we use for adding a vendor to the list:

• Respond to the questions asked for their vendor profiles.

Non-Participating Vendors

The vendor has ignored all outreach attempts to these vendors.

We include them in our vendor landscape as we feel they are a valid option for businesses to consider, despite their lack of participation, given the level of awareness they have built up related to the overall vendor landscape. 

Not Yet Included Vendors

These vendors are essential to the overall vendor landscape, but we have not yet reached out to them. We include here for completeness’ sake and to assist you in awareness of available sales technology.

If there is sales technology we are not yet evaluating, and you would like us to do so, please comment on this page.

Background information to consider before you buy

Buying any technology is hard, which is why we developed our software buying guide for our readers.  It contains questions for vendors, vendor references, and important tips on the selection process.

In addition to those questions and tips, consider the following.

Why buy? What problem are you solving?

What business problem are we trying to solve?

Are we looking to find the best sales tools for our SDRs or the top sales platforms for coordinating with marketing?

Maybe the best marketing tools for content creation or the top marketing technology for our email marketing efforts?

Maybe we just want branding tools to control our email signatures?

Who are you helping?

Are we attempting to answer the question for our inside sales reps or our outside sales team?

The channel?

Perhaps for our marketing teams, sales managers, or customer success?

How will you use these tool(s)?

Consider that not all marketing, customer success/service, and sales platforms offer all capabilities. You may be looking for the:

• Top sales operations tools for a startup environment
• Best sales tools for content management, curation, and delivery
• Top training solutions for the entire go-to-market team
• Top sales tools for coaching
• Best sales tools for social selling
• Best tools for document automation
• Incredible Collaboration and communication solutions
• Perfect project management tools

It doesn’t take long to determine the best sales tools for your business might be a bit more complicated than you initially hoped.

Steps to take before you buy Go-to-Market Software

For the Enablement team

If you are beginning your Enablement program or stepping back to reassess, do not rush into buying Sales Enablement platforms.

Yes, you will want one eventually, but it is far more important to first work through the following.

• Do you have a Sales Enablement Strategy in place?
• Have you analyzed your buyer’s journey? Customer’s journey? Your sales process?
• Have you identified pain points for prospects, customers, and your customer-facing teams?
• As a result of this strategy, have you pinpointed what teams you will initially focus on helping in the sales organization?  
• Do you know where in the sales cycle you will focus?
• Do you have a clear picture of all sales tools used in the entire company, for what purpose, and how you want data to flow through each?
• Building on the last point, do you know where you want to pull reporting data, the correct information you require to guide your efforts, and align with IT, Operations, human resources, and other critical stakeholders on the technology teams?

Note:  You are not ready at this point to evaluate potential sales enablement tools. Please read through the next section, complete it, and then you are prepared to begin your journey to identify the right Sales Enablement Software for your business.

For all teams

How well is the existing technology stack working

As you consider this question, keep in mind that you have likely identified dozens of powerful tools that your sales department and sales leaders have access to use.

You may discover many selling tools used by a handful of sales professionals, one or two key sales leaders — a waste.

For each tool, determine and document the following:

• What problems is the tool helping the business solve?
• What is the current cost?
• What % of the team is using it?
• How is it impacting sales performance (ROI)?
• Does it integrate with other pieces of your tech stack?

You are likely to identify many tools that can be consolidated, tossed out, or optimized to take advantage of a broader set of features than you currently are using.

Too often, when we look across an entire organization, we find tool duplication, tool underutilization, and lack of integration across tools, meaning you are not optimizing your investment.

The result?

Dozens of tools lead to isolated sales data pockets from which you cannot make intelligent decisions – a recipe for sub-optimal performance.

This technology sprawl is a problem for businesses of all sizes; you are not alone.

Note:  You should perform this analysis at least once a year to optimize your technology investment in selling platforms.

How do you determine the right Go-to-Market Technology for you?

Also, consider:

• How much time are they currently selling versus entering data into the customer relationship management (CRM) platforms?
• How much time is your sales force spending searching for content or training?
• How much time are team members investing in creating custom decks?
• Are your sales managers spending sufficient time coaching their teams?

And, yes, this is but a small handful of questions to consider.