The Trust Enablement Weekly Roundup is our newsletter, sharing the great stories that have caught all of our attention, across all go-to-market categories.
I hope you find this of value, and that you leave comments to include any interesting articles, blogs, and news from the last seven days we should have referenced.
Articles
- This article on using the JOLT method to reduce buyer indecision is excellent. If you are in any sales or related role, worth the read, Matthew Dixon and Ted McKenna have solid ideas for you to leverage.
- This article from RAIN Group on building your sales coaching plan and checklist is solid, read it and give it a try. Andy Springer nails it, give a read.
- Great content marketing tips, borrowing from some of the writing greats. Love these tips from Scott Baradell.
- Brett Morris shares his thoughts on the importance of getting hiring right. We often fail to put enough effort into hiring well, and it shows.
- Fiona O’Connor, at TechTarget, has a interesting looking series of articles around ABM Engagement, with Part 1 out yesterday. Smart content worth your time.
Events
If you have one we should highlight, hit me up on LinkedIn.
- (June 30th) Ramp Up Your Reps, by iorad, a panel of Boston-based Enablement pros.
- (July 13th) A focus on Enablement careers with David Lichtman at the next Boston SES in-person event.
- Details to be announced soon.
Jobs Openings
- Nothing new to share.
Trust Enablement Highlights
- A lot of updates have been made to our tools and statistics pages — what would you like to see us dig into and update?.
Deals and Discounts
- The number of Trust Enablement Deals is growing and includes savings on BambooHR, Cloudways, DotCal, and Plutio.
What would you suggest we add?
John Moore is the Founder of Trust Enablement, the leader in independent go-to-market information. John invests his time into a mix of thought leadership and hands-on, practical insights that he delivers both through this platform and individual and group coaching and consultation.