The Trust Enablement Weekly Roundup is our newsletter, sharing the great stories that have caught our attention across all go-to-market categories.
-John Moore
The Godfather of Enablement
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Upcoming Events
We have one more event scheduled this week.
- [Open to those in our free job seeker program] Thursday, the 27th, at 11 AM ET. Our guest hiring manager for this week’s job seeker mastermind is Cody Lonigro.
Enablement
- Personalized content is more important than ever — learn more.
- And here is a short article on how personalized content fits along the buyer journey on the path to conversion.
- Here are a few more thoughts on building a sales enablement content strategy.
- Are you looking to build a robust content governance framework?
Enablement Solutions
- (For Teams of 1-10 Sellers) Did you know we now offer a white-glove sales enablement for small businesses and startups with ten or fewer sellers? Check it out, and let us help you get the desired results.
Sales
- Try these statements when you are trying to close your next sale.
- Are you looking for some lead-generation tips? Check these out.
Real Estate Sales
- Looking for tips to find pre-foreclosure listings? Read on.
Pharmaceutical Sales
- Make friends with your MSL colleagues. Their engagement with KOLs can drive a 1.5x increase in adoption.
Marketing
- Consider these two choices to determine the lifetime value of your content.
Recruiting
- If you do a lot of hiring, check out this article to build your recruiting funnel.
- Are you hiring an enablement professional? Connect with us about our enablement recruiting services which put the most robust network of enablers to work for you.
- Hiring marketers, consider MarketHire; here’s why.
Job Hunting Resources
- This resource includes 800+ interview questions broken out by job role, area of interest, and more. We are also adding this to our job seeker page.
- Sales enablers should check out our Free Job Seeker Program page, with helpful tips and resources.
Personal Development
- Change is scary — leverage these insights in your programs.

John Moore is the Founder of Trust Enablement, the leader in independent go-to-market information. John invests his time into a mix of thought leadership and hands-on, practical insights that he delivers both through this platform and individual and group coaching and consultation.