Trust Enablement Weekly Round-Up (January 18th, 2022)

Trust Enablement Summit (Jan 24th – 26th, 2023)

There is no theory, just sessions, workshops, and roundtables about real challenges and solutions.

This will be the most interactive virtual event you have ever attended.

Affordable with clear ROI.  Tickets are JUST $50!

Diversity and Inclusivity. Different faces and voices are represented.

Buy Tickets Now.

Go-To-Market Overall

• Do you struggle to understand the role of sales in a product-led growth company?  This short article shares one perspective.
• Building compensation plans are complicated.  Review this article that attempts to break it down for the sales team.

Sales

• Are you struggling to write your cold emails?  Read this article on ChatGPT to learn how the technology MAY be able to help.
  • Note:  No AI writing tool is perfect, but they improve daily.  See our review of AI writers if you want to see our recommendations for the current list of best AI writers.

Sales Enablement

• Are you looking to boost sales efficiency?  Here are four tips to consider.
• Are you an unemployed Sales Enablement professional?
  • If yes, sign-up for our FREE Job Seeker Package; we are here to help.
  • And, if you are a junior-to-mid-level enabler with experience with Workfront, reach out.  We know of a job that might fit you — contact us before the job is filled.
• If you are hiring or aware of an open job in Sales Enablement?  Please share it with us via our Contact Us page — we are here to help you too.

Review our Ultimate Guide to sales enablement to uplevel your enablement program.

Marketing

• Are you trying to improve your press outreach?  Read this article to learn the tactics to avoid.

Customer Service

• Everyone is losing their minds over the potential of ChatGPT.  Do you know what it is and how it can help customer service?

Personal Development

• We all need to build better habits, so how do we do it?  This 10-minute video shares a few essential ideas.

Coaching for Sales Enablers

Ready to feel great about your enablement and yourself as an enabler?  Check out the coaching for sales enablement professionals offering — it’s designed just for you.

Sales Enablement Consulting

Trust Enablement provides world-class consulting services directly and via a network of Trusted Consultants.  Reach out to learn more.

The Academy (Courses)

We have free enablement classes/sessions, all of which can be found in the Academy.

Recommended Enablers To Interview Now

Enablement (Senior Level)

• Nina Sandy
• Wendy Bissonnette

Enablement Leadership

• Roderick Jefferson
• Daryl Spreiter – Sales Enablement Leader in SaaS/PaaS with expertise in Sales/GTM Onboarding and new hire development programs, continuous education, program design, and delivery, and building future leaders.

Note: We have also had several new enablers enroll in our Free Job Seeker Program that could be an excellent fit for your business.  If you are hiring, contact us right away.

Recommended Consultants and Coaches

Life, Career, and Executive Coaching

• Amy Levine
• Britta Lorenz

Sales Enablement

• Trust Enablement

The Enablement Advancement Leaderboard

Who is investing in their professional development?  Who is giving back and educating?  See who’s currently on the top of the Trust Enablement Advancement Leaderboard.

Top Recognized Enablement Educators

Certified Enablement Coaches

• Nieka Mamczak, Sr Manager of Enablement (Customer Success), is our first-ever Certified Enablement Coach.

Enablement Guides – Level 2

• David Lichtman, Founder and CEO of Enablematch is the leading Enablement community recruiter and has led workshops on story-telling for Enablers.

Enablement Guides – Level 1

• Beverlie Heyman, Director of Sales Enablement at Bigtincan, is an Enablement Leader who has shared her knowledge of sales kickoffs.
• Benjamin Harris, Head of Sales Productivity at OutSystems, delivered an excellent workshop on sales productivity and the Kirkpatrick Method.
• Kristin Cattafesta, Owner of Leaders Advice, wowed attendees with incredible information on using change management with enablement.

Top Recognized Students of Enablement

Students of Enablement – Level 2

• Nina Sandy (Consultant)
• Wendy Bissonnette (Consultant)
• Jenn Glabicky is the Global Head of Revenue Enablement at Marqeta.

Students of Enablement – Level 1

• Giulio Magni (Open)
• Daryl Spreiter (Open)
• Caitlin Gursslin (Employee Communications Manager)
• Bob Dozois (Director, Global Sales Enablement)
• Sarah Stites is a Growth Enablement Manager at Perceptyx.
• Emily Bair is Head of Sales Enablement at Wistia.
• Rahul Kukreja is a Sr Manager of Sales Leadership Development – APAC at Intuitive.