Trust Enablement

Improving Sales Performance with Enablement Recruiting, Consulting, Outsourcing, Coaching, and Insights on Strategies, Tactics, and Tools

Weekly Round-Up

Trust Enablement Weekly Round-Up (August 10, 2022)

The Trust Enablement Weekly RoundupThe Trust Enablement Weekly Roundup is our newsletter, sharing the great stories that have caught all of our attention, across all go-to-market categories.

I hope you find this of value, and that you leave comments to include any interesting articles, blogs, and news from the last seven days we should have referenced.

Disclaimer: When you buy from links on our site or emails we may receive a commission at no additional cost to you.  Learn more.


Go-To-Market Overall

In a world where decisions are being made by a group (not a single individual) or a committee, we as salespeople should be asking “who can I influence? “ in addition to “what problem can I solve?

Jobs and Hiring
Sales Enablement
  • Great article on sales performance management; give it a read.
  • We genuinely love what the e4enable team is doing; it’s revolutionary and will forever change the potential impact of sales enablement for the better.  Have you checked it out yet?
  • Sales Enablement tools can be expensive.  We’ve defined the perfect tech stack for those of you, enabling fewer than 20 sellers and with a budget of around $5K.  Better yet, for $10K, we’ll support you in launching it all.

Project Management
The Academy

Our year-long journey into the world of Enablement continues with session number 4, building your advisory board.

The live session is today at 1 PM ET, and the on-demand version of our sessions can all be found in the Academy.


We have an exclusive event coming up next Thursday at 10 AM ET, Effective Training and Coaching Powered By e4enable — you want to attend if you are interested in maximizing the impact of your enablement efforts.


Join Our YouTube Channel


Deals and Discounts
  • The number of Trust Enablement Deals is growing and includes savings on BambooHR, Cloudways, DotCal, and Plutio.

What would you suggest we add?