Trust Enablement

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Trust Enablement Summit – Europe and Africa – Q4 2022

The Trust Enablement Summit - Your Global Enablement Workshop Series

Welcome to the Inaugural Virtual Trust Enablement Summit In Europe and Africa!

Raising the profession, one human at a time.

The Global Enablement Workshop Series

Why Attend?

There is no theory, just sessions, workshops, and roundtables about real challenges and solutions.

This will be the most interactive virtual event you have ever attended.

Global and time-zone friendly:  Americas: October 25th EST (GMT-4); Europe/Africa October 26th CET (GMT+2); APAC October 27th AET (GMT+10)

Affordable with clear ROI.  Tickets are JUST $50!

Diversity and Inclusivity. Different faces and voices are represented.

This will not be your grandparent’s sales enablement conference.

raise up

Note: Sessions will only be delivered in the English language.  

Note:  Recorded sessions will be available to attendees through a private portal.  We are still determining which sessions will be recorded.


Speakers will be added from now through the end of September 2022.

<strong>Britta Lorenz <br>Partner Sales Enablement<strong>
Sharon Ehrlich
<strong>Sharon Ehrlich <br>Global Sales Enablement Director<strong>
<strong>Mariana Gastaldello <br>Ricardo Head of Business Training and Development GBS METAP<strong>
<strong>Sibusiso Msomi Managing Director<strong>
<strong>Malvina EL Sayegh <br>Director of Sales Enablement<strong>
<strong>Aaron Evans <br>Co Founder Head of Training and Enablement<strong>
Rebecca Bell
<strong>Rebecca Bell <br>Director and Team Lead<strong>
<strong>Dagmar Eisenbach<br> Director Sales Enablement Central Europe<strong>
<strong>Alistair Davis <br>Managing Director and Chief Speaking Officer<strong>
Nausheen I. Chen
<strong>Nausheen I Chen <br>Leadership Communication Coach<strong>
<strong>NK Chari <br>CMO<strong>
<strong>Amy Levine <br>Business Coach Consultant and Facilitator<strong>
<strong>Ben Purton<br>Director International Enablement<strong>
<strong>Florian Gottschall <br>GTM Enablement Manager<strong>
Lawrence Wayne O'Connor
<strong>Lawrence Wayne OConnor <br>Senior Sales Enablement Team Lead<strong>
<strong>Sergio Segal <br>Founder and Consultant<strong>
<strong>George Campbell FLPI Director of Sales Enablement Development<strong>
<strong>Imogen McCourt <br>Head of B2B Sales Transformation and Enablement<strong>


Sessions will be added from now through the end of September 2022.

8:45 AM CET

Trust Enablement Founder, John Moore, will kick off the conference

9:00 AM CET

Our keynote speaker, Britta Lorenz, will discuss the importance of a human-centric approach to sales enablement.

Our speaker will share insights for approximately 15-20 minutes, followed by breakout sessions and robust Q&A with the audience.

10:00 AM CET
Round Table Coaching for Performance

Are your coaching programs delivering results?

Sharon Ehrlich will lead and facilitate a conversation with Aaron Evans, Britta Lorenz, and George Campbell on coaching for performance.

Fix Content Credibility and Revenue Impact.

Content is King; it can make or break a deal and trust. However, it is facing a multifaceted crisis, “fact-based and credibility 101 requirements remain open issues,” “sales reps’ lack confidence,” “narrow adoption and revenue impact,” “offer something new to hyper-informed clients” and “content never used,” to mention a few.

Mature formal methodologies globally deployed are now available to create credible content that fixes sales reps’ confidence and adoption.

Competitive content can now be presented to clients visually – with instant messages proof, and not more confined to Battlecards for internal use, implying messages are transmitted verbally, resulting in limited credibility and impact.

Credible client presentations open new horizons, refine storylines educate clients, reshape their vendor selection reasons, and get competitors discarded – usually in one session; the session will exhibit real-life examples. Clients are thankful for making more informed and savvy decisions; sales reps love it. The thinking and operational tools to achieve these results fundamentally differ from conventional practices.

The session will close with a list of fifteen Paradigm Changes.

11:00 AM CET

Ubuntu: The Bedrock of Sales Enablement.

In essence, for sales enablement to work in an organization, we need to realize that each step we take must benefit not only one individual or department but the whole ecosystem.

Sibusiso Msomi will lead and facilitate a great conversation on the topic.

Vlogging Sales Enablement

Florian Gottschall will lead a workshop on using video in enablement programs, best practices, tips, and examples of video content that moves the needle.

Training Your Teams On In-Person Speaking And Delivery Skills

Nausheen I. Chen will lead an engaging workshop to help enablement professionals train teams on in-person speaking and delivery skills, what to look out for in terms of the fundamental strengths and opportunity areas etc.

Starting Enablement When The Rocket Ship Is Already Taking Off

Lawrence Wayne O’Connor will share what it’s like to join a business that is already thriving and start a successful sales enablement program to support and amplify its growth.

The role of enablement in an economic downturn

When economies slow up, you don’t have to stop enabling. What should you focus on?

Malvina EL-Sayegh will lead this session.

Sales readiness from B2B2C context

NK Chari will cover this topic.

The last mile ( ie, DSRs, Retail sales, sales Promoters, showroom sales reps, Medical sales reps) are mostly outside the direct sales organization, and they are the ones who engage with the consumers who are selecting the product. How do you ensure a high level of readiness so that the customer experience is outstanding and the sales rep becomes a real sales advisor who is trusted.

From Hard to Soft – the possible futures of sales enablement

Mariana Gastaldello Ricardo takes us through a workshop experience to navigate our journey between hard (only data-driven) and soft (only “touchy-feely) approaches in our enablement practice.

Getting Buy-in From America

Ben Purton may actually run the largest sales enablement organization in Europe–and he does so via strong relationships and working arrangements between the American and international teams.

Stop in as Ben shares his keys for getting buy-in from America, and engages with the audience in a deep conversation to answer their questions and help them be more successful working with their peers in America.

A Conversation – Exploring Sales Productivity

Rebecca Bell and Imogen McCourt will discuss their lessons learned about sales productivity.  Not only will they go deep on their lessons learned and best practices, but they will also engage with the audience to bring other lessons forward.

The power of your voice-how to present and negotiate effectively

Alistair Davis will take you through the six components of your voice and teach you how to use each component to achieve your objectives.

The Enablement Learning Circle

Dagmar Eisenbach will lead us through a unique learning journey where what we learn will be as unique as the audience who participates.

Don’t miss out, as you will want to bring this approach back to your businesses.

Build Your 2023 Personal Board of Directors

Amy Levine will lead this workshop to help you identify your goals and the people you need on your personal board of directors to help you achieve them in 2023


Do you want to be a sponsor?  Learn more.


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Trainual is a cost-effective onboarding and everboarding solution for SMBs looking to create a repeatable and scalable model for all employees.

Recommended for SMBs and Startups between 5 and 200 employees with enablement teams supporting fewer than 20 sellers.

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