Sponsored Posts and Advertising Options – Guidelines, Costs, and Processes
We offer two primary options for companies looking to connect with our audience: Sponsored Posts, Advertising/Awareness Campaigns.
Sponsored Posts
We believe strongly in creating value and being as transparent as possible. If you are interested in partnering with Trust Enablement on a sponsored post, please keep the following in mind.
- Posts must be between 500 and 1500 words in length.
- The article covers an approved and agreed-upon topic.
- The article can include one backlink, and it cannot be for a keyword Trust Enablement is attempting to rank for already.
- The article must pass a plagiarism review done via Quillbot. We use this tool for assessment; you do not need to purchase it.
- The sponsored post will be included in our newsletter in the most relevant area for the topic.
- Sponsored posts will be labeled as sponsored in the post and the newsletter.
- After publishing, we may need to edit the post for spelling, grammar, or potential inaccuracies.
Costs: $500/year (due via credit card payment or PayPal before publishing.)
To get started, complete the form below.
Advertising and Awareness Campaigns
We provide more substantial co-marketing services to help businesses rank content, thought leadership, and product insights through Trust Enablement to reach our audience and beyond.
These campaigns run at least twelve (12) months in duration and include a mix of:
- SEO-focused content creation for your brand, industry, buyer persona, competitors, and relevant use cases.
- Advertising in our newsletters
- Reuse or creation of focused email lists for your brand, industry, ideal customer profile, and product category for ongoing value-focused outreach.
- Intimate, interactive events.
We often make use of additional activities, including:
- Surveying our audience within your defined customer profile.
- Interviews with existing customers to develop content explaining why your business is right for a specific ICP.
- Win-loss analysis with prospects. This information feeds back into marketing AND sales teams to improve overall performance.
Our Audience
Our readers and event attendees are primarily in sales, enablement, or operations roles, ranging from individual contributors to executive levels.
How Do We Measure Success?
Awareness doesn’t pay your bills or ours, either.
At the beginning of the project, we defined a target account list of up to 100 companies. We consider ourselves successful when we deliver 50-70% of the targeted accounts to you as leads by the end of the first 12 months.
Costs
Service Costs Per Month: $5000
Target Per Lead Cost: $1000
To get started, complete the form below.