The Rise of AI Marketing Tools: What You Need to Know (June 2022)

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The Rise of AI Marketing Tools: What You Need to KnowAI Marketing tools?

Not long ago this seemed like a far-off concept.

Today, these tools show up and demonstrate the value of what is to come.

Let’s start with the basics.

What is Artificial Intelligence (AI)?

AI is computer-generated intelligence meant to model human thought at scale.

And its use in marketing is not new but grows in value as computing power expands.

Combined with machine learning, these tools grow smarter the longer they run.

AI Marketing tools can assist with:

  • Customer segmentation
  • Personalization
  • Predictive analytics
  • Creating content
  • Ad generation
  • Lead scoring
  • Nurturing Prospects

And yes, countless other ways as well.

Pros of AI Tools

When AI is working well, there are clear benefits, including:

  • Increased efficiency – let the computers do the time-consuming work
  • Faster results – the computers will get answers faster.

Risks of AI Tools

And yes, there are risks.

  • These tools may be expensive – not always, but some of the cutting-edge technology is more expensive.
  • It’s not always clear why the AI made a specific decision? You can’t talk to them to learn and improve or question the choice made.
  • Your marketing strategies may not benefit from this tech – marketing automation misaligned with strategy is a waste of time and money

 

What are the best tools today?

Here is our take on the top AI tool in each category

Customer segmentation

Segment LogoThe top AI Marketing tool in customer segmentation is Segment.

Segment is a customer data platform that collects, stores, and routes data to hundreds of other tools — ensuring an improved customer journey.

It offers features like:

  • One single integration point for all your marketing tools
  • The ability to unify your siloed data
  • The ability to send the right message, to the right person, at the right time.

And the FREE version allows you to dive in and get a feel for the product.

Check it out.


Personalization

Hyperise LogoThere are a few great tools for personalization, but our current favorite is Hyperise.

Hyperise enables you to create dynamic images that personalize to your email recipients and website visitors, on the fly.

And it is incredibly fast and they claim the level of personalization can double your conversion rates.

Some of their features include:

  • The ability to personalize at scale
  • Improvements in conversion rates
  • Increased customer engagement

Pricing starts at $49/user/month.

Give it a try today.


Predictive analytics and Lead Scoring

FICO Predictive Analytics LogoFor predictive analytics, we recommend using FICO Predictive Analytics.

FICO is a data and analytics company that provides predictive analytics tools for various industries, including marketing.

Some of their features include:

  • The ability to quickly score leads and identify the hottest prospects
  • Predictive models that help you understand what activities will lead to conversions
  • Integration with Salesforce, Marketo, and other CRMs

FICO’s pricing is not listed on their website.

This article on their blog, titled “Artificial Intelligence: Make it Ethical, Explainable, and Efficient,” is a worthwhile read.


Creating content

Does your content marketing struggle to keep up with your business needs?

These tools could help.

We will point you to our recent analysis of AI writers when it comes to creating content.

Our favorites out of this research fall into two categories:

Full-fledged AI Writers

Jasper LogoWe chose Jasper.

Jasper is an AI-powered content generation platform.

Some of their features include:

  • The ability to create blog posts, social media posts, and email content
  • A wide variety of templates to choose from
  • Integration with Surfer SEO.

Jasper’s pricing ranges from $29 to $59/month.

Paraphrasing Tools

Quillbot LogoWe chose QuillBot.

QuillBot is a paraphrasing tool that uses AI to help you rewrite articles, essays, social media marketing posts, and other writing pieces.

Some of their features include:

  • Paraphrasing existing content in multiple languages.
  • Grammar and spell checking.
  • Control of level of verbosity.

QuillBot’s pricing is $19.95 per month for their Premium plan.


Ad generation

AdCreative.aiDo you spend too much money on advertising agencies?

Or, perhaps, wish you had money to invest there?

We have been evaluating AdCreative.ai and love the product for meeting your digital marketing advertising objectives?

AdCreative.ai is a tool that uses AI to generate ad copy and creativity.

Some of their features include:

  • The ability to create an entire ad campaign in minutes, not hours or days
  • Ads that are realistic, human-sounding, and effective
  • Integration with Facebook Ads, Google Ads, and LinkedIn Ads

Pricing for AdCreative.ai starts at $9 and goes to $59 for professionals, and from $79 to $249 and beyond for startups.

Give it a try today.


Nurturing Prospects

HubspotAnd finally, for nurturing prospects, we recommend Hubspot.

Hubspot is a CRM, marketing, sales, and customer service platform that offers a wide variety of features for each stage of the buyer’s journey.

Some of their features include:

  • The ability to segment your contact lists
  • The ability to automate your email marketing
  • Integration with a wide variety of other tools

Pricing for Hubspot starts at $0 and goes up from there.


Final Thoughts

While AI Marketing tools are relatively new, you will want them in your marketing toolset.  The combination of artificial intelligence and machine learning can, when aligned with your marketing strategy, create positive outcomes for your company.

Which ones are you using today?

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