Sales Readiness is a subset of Sales Enablement that is primarily focused on making sure sellers are prepared to have consistently solid conversations with prospects and customers. Sales Readiness typically leverages Sales Training and Sales Coaching for achieving these goals.
Living Enablement as a practitioner and as a leader. I’ve seen the confusion and frustration that many practitioners live. From working in other areas of the business, I’ve also seen the genuine need for the capabilities that enablement provides.