Revenue Operations

Revenue Operations Defined:

Revenue Operations represents the realization that the buyer and customer journey must be supported via data and technology and, like Revenue Enablement, puts the customer at the center, not the sales process. -John Moore, The Collaborator

Revenue Operations and Revenue Enablement are peer-level functions and they each must support the other to drive outstanding customer experiences that ultimately benefit the business with new sales, increased retention rates, and more up-sell and cross sell opportunities.  Ultimately these functions will merge as businesses evolve towards a more collaborative model, but we are years away from this taking place.

Articles and Podcast Episodes About Revenue Operations