What are the best podcasts for sales enablement professionals at the moment?
Before answering that question, though, does it matter?
Are people listening to podcasts?
Current podcasting stats
According to the team at Convince and Convert:
- 80 million Americans listen to a podcast weekly (28% of all Americans)
- Of this group, the average person listens to 8 podcasts per week.
- 41% of Americans who are 12 or older listened to podcasts monthly, up from 26% three years ago.
Using PodBean, we can also see that there are currently 25 podcasts focused on Enablement
Let’s take a look at the best podcasts in each of these categories. Our only requirement is that a podcast has recorded at least ten shows this calendar year; otherwise, we assume the podcast is not active.
To avoid personal bias, I am sorting this list based upon the total number of episodes.
The Best Podcast for Sales Enablement – Right Now
Trust Enablement’s Podcast – Coffee, Collaboration, and Enablement
Host: Trust Enablement
Focused on helping sales enablement and revenue enablement practitioners and leaders succeed for themselves, the businesses they work for, and the profession overall.
Sales Enablement Pro Podcast
Host: Sales Enablement Pro
Sales Enablement Expertise From Experts
The Sales Enablement Podcast
Host: Felix Krueger
Welcome to the State of Sales Enablement podcast, with Felix Krueger. Insights and actionable advice from B2B marketing and sales experts that share what it takes to achieve sales enablement excellence.
Sales Enablement Innovation
Host: Sales Enablement Collective
Ever wondered how sales enablement leaders get it done? The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies – from getting cross-functional buy-in and planning the perfect SKO to looking ahead at future trends as the role of sales enablement evolves. Each episode, we sit down with a different revenue or sales enablement leader, and dive into their pain points, successes, and what got them to where they are – as well as best practice tips to help you turn your sales team into superheroes.
The number of active podcasts for Sales Enablement is on the rise
At this point in 2021, there are four active podcasts focused on the Enablement community.
We will keep track as we look forward to the future, but we are optimistic that the growth will continue.