The Best Books for Go-to-Market Teams Today (2022)

There are so many books for go-to-market team strategies and tips that it’s hard to determine which are good and less impactful.

That’s why we have put together this list of:

  • The Best Mindset Books
  • The Best Sales Books
  • The Best Marketing Books
  • The Best Customer Service Books
  • The Best Enablement Books
  • The Best Operations Books
  • And a couple of others for fun

I’ve read each of these at least once and love them all.

Note: I have many others to add to this list and will continue doing so in my spare cycles as the list below is fantastic but incomplete.

If you have a book recommendation, leave a comment as I would love to read it, and I know others would.

The Best Mindset Books

The Great Mental Models (Volumes 1-3)

These books are a compilation of the best mental models across various disciplines, from psychology to economics.

Mental models are frameworks that help you understand how something works, and many apply to multiple disciplines.

Each of the models explored in these books applies to business and life and will truly transform how you think for the better.

Get The Great Mental Models Volume 1: General Thinking Concepts

Get The Great Mental Models Volume 2: Physics, Chemistry, and Biology

Get The Great Mental Models Volume 3: Systems and Mathematics

Stoicism

Stoicism is an ancient philosophy for dealing with difficult situations calmly and rationally, and we need this more than ever before.

My favorite is Ryan Holiday’s book; The Obstacle is the way, summarized here by Ryan. It is an insightful read for any leader.

Get The Obstacle is the Way

The Medici Effect

Innovation often flows from disparate fields coming together.

The Medici Effect illustrates this beautifully with stories of people who have created something new by looking at their field from a different perspective.

Get The Medici Effect

Measure What Matters

The masterwork by John Doerr argues that setting the right goals (Key Results) and measuring them is critical for any organization, no matter the size.

Doerr dives into the world of OKRs, with insights on how they arose, how successful businesses used them like Google, and much more.

Get Measure What Matters

Grit: The Power of Passion and Perseverance

Grit is a required trait for any customer-facing role.

In this book, the author, Angela Duckworth, argues that grit (not IQ) is the best predictor of success. The book exploreswhat it takes to have grit, develop it, and maintain it when the going gets tough.

Get Grit: The Power of Passion and Perseverance

The Best Sales Books

How to get to 10M in ARR and Beyond

The Winning By Design team is genuinely amongst the best in the world.

This book does a beautiful job of describing the pod concept, which has worked well for years in agile product development and should be extended into any go-to-market team.

Get How to get to 10M in ARR and Beyond

 

The Best Marketing Books

They Ask, You Answer

This book by Marcus Sheridan dives into creating a content marketing strategy that works by aligning your content with the buyer’s journey.

This approach is essential for inbound marketers and should be applied more broadly to the entire revenue organization to support internal and external partners, customers, and prospects.

Get They Ask, You Answer

No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing

Latane Conant, the author of this book and CMO at 6Sense, shares strategies and tactics for better connecting with the right prospects.

She argues that traditional outbound activities like cold calling, lead forms, and email marketing spamming the revenue teams with leads that are not buying candidates.

Latane shares tips and strategies to blend ABM, content marketing, and other approaches to identify genuine potential buyers, creating better experiences for our leads and better results for our revenue teams.

Get No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit

Joe Pulizzi and Robert Rose don’t advocate blowing up marketing; they are pushing for leveraging content marketing in a transformational manner.

The book digs into creating content your customers will pay for and creating a new model and revenue stream for your business — shifting marketing from a perceived cost center to a profit center.

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit

The Best Customer Service Books

Coming soon.

The Best Enablement Books

Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence

In this book, Roderick Jefferson, the author, shares strategies, frameworks, and tips that have worked for him for many years as he delivers effective sales enablement for his teams.

Roderick stays focused on Sales Enablement vs. Revenue Enablement (or simply Enablement) but does an outstanding job, and this book is a must-read.

Get Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence

The Best Operations Books

Coming Soon.

Miscellaneous Books

Coming Soon.

Summary

That’s all for this set of updates from me — I’ll keep adding a couple more a week until I get through all of my favorites.