The Best AI Writer for Your Content Creation Needs

Content creation is only growing in importance for go-to-market teams, students, real estate agents, and all the rest of us. Speed is vital, and this is where the AI writer can make a massive impact.

If you only want our summary, here it is.  Keep reading to see how we compared and came up with our recommendations.

 

CategoryJasperWriteSonicRytrQuillBot
TOP FOR OVERALL QUALITYTOP FOR OUTLINESTOP FOR VARIETY OF OPTIONSTOP FOR REWRITES
Overall Quality of AI-Generated Writing8/105/106/107/10
Ease of Use9/106/107/107/10
ProsVery easy to use to generate content of any length.

High-quality content.

Top overall choice as an AI writing assistant.
Excellent at providing options for content outlines.Ties into SEO nicely as allows you to specify target keywords for all sections of the text created.Does an excellent job at rewrites —
ConsWould benefit from the outline capabilities offered by WriteSonic and the per-section SEO targeting from Ryte.The outline flow is fantastic but the quality of the output was the lowest of all three tested.A bit awkward to use, having to highlight a section at a time. Was not obvious how to have it write more for a given section.Not a tool for writing from scratch.
G2 Reviews4.8/5.0
(605 Reviews)
4.8/5.0
(1173 Reviews)
4.7/5.0
(614 Reviews)
4.3/5.0
(15 Reviews)
PricingFrom $29 to $59/month.From $15 – $195/month with a Free plan that will help you evaluate the solution.From $9 – $29/month with a Free plan that will help you evaluate the solution.$19.95 per month for Premium
Try NowTry NowTry NowTry Now

Content creation is only growing in importance in go-to-market teams. Speed is vital, and this is where the AI writer can make a massive impact.

What is an AI Writer?

An AI writer is software that automatically generates content.

You can use AI writers for social media messages, emails, blog posts, and long-form ebooks.

Why Do You Need An AI Writing Assistant?

There are many different reasons why you may need an AI writing assistant. Some of the top reasons include:

  • The end of writer’s block — writer’s block can be a challenge, these tools can blast through the ideation process to get you writing again
  • Time savings — quickly generating high-quality first drafts in just a few seconds
  • Improving quality — whether for search engines or human consumption, these ai writing tools provide a good starting point for your content

Our Testing

For this article, we analyzed three of the top AI writers:

  • Jasper
  • WriteSonic
  • Ryte

For each, we had them write four short articles (each is below), and we rated them based upon:

  • How well they understood the topic
  • How well they captured the key points
  • Grammarly has confirmed the overall quality of the writing.

The four topics are:

  • What is an AI Writer?
  • Five tips for selecting an ai content generator?
  • A process for including an AI writer in your content marketing.
  • Pros and cons of using an AI content writer.

Here are the AI-generated articles without any cleanup for spelling or grammar.

The Test Articles

What is an AI Writer?
Jasper

An AI writer is a computer program that automatically generates content. They are used by various industries and companies, such as digital agencies and websites, to create articles, blog posts, or even social media posts.

WriteSonic

WriteSonic was unable to come up with an article reflecting the topic.

Rytr

An AI writer is a computer program that can generate written content. They are often used to generate articles, blog posts, and other types of content for a variety of purposes.

Five tips for selecting an ai content generator
Jasper

There is no one-size-fits-all answer to this question, as the best AI content generator for your needs will depend on a number of factors, such as the type of writing you want to automate, your budget, and the level of customization you require. However, here are five tips to help you choose the best AI content generator for your needs:

1. Define the type of writing you want to automate

2. Consider your budget

3. Look for a tool that offers customization options

4. Check for reviews and testimonials

5. Ask for a free trial

WriteSonic

When it comes to generating content, you might think that there are plenty of options available to you. In reality, though, it can be a bit overwhelming when you’re trying to decide which content generator to choose. The good news is that there are several key factors you should consider before making your final decision. This article focuses on five of those factors, so you can quickly get your bearings and make the best choice for your content needs. No matter your industry or the scope of your content needs, you can find the information you need to find the best content generator for your business here.

Research Your Options

Before you start throwing money at any AI generator you come across, though, you should actually do your research. There are many AI content generators out there, and not all of them are created equal. It’s important to make sure you’re choosing the right one for your needs, so you need to know how to identify the right ones in the first place. The first step in this process is evaluating your current content needs. Once you know this, you can start looking for potential AI content generators and evaluating them based on their features, pricing models, and availability. It’s important to understand the factors listed above, and then test out the content generators you’re interested in to ensure they work for you and your business.

Ask Yourself What You Need From a Content Generator

This is a key question to ask yourself because it helps narrow down the types of AI content generators you should be looking at. In general, you should be looking for an AI content generator that has the following features: – Generates high-quality content – High-quality content is important for several reasons. It helps you stand out from the competition, and it also gives your content a longer lifespan. If you’re only generating blog posts and social content, those posts will likely die off within a few months. – Allows for control over your content’s language – This is a simple one, but it can have a huge impact on your content’s success. You should be looking for content generators that let you choose between English, Spanish, and other languages. This lets you choose the language your customers prefer, and it also makes it easier for you to manage your content’s language as it’s being written. – Offers a variety of templates – A quality AI content generator should offer a variety of templates to help you jumpstart your content marketing efforts. You don’t want to spend too much time setting up the content generator before you get started, so you want to make the process as simple as possible. – Offers a variety of styles and formatting options – A content generator shouldn’t be limited to one style or format. It should allow you to choose a variety of different options to suit your brand’s needs.

Ask Yourself Who Will Be Using the Content Generator

As you begin your search for the perfect AI content generator for your needs, you should also keep in mind the types of customers who will be using it. After all, those customers will be reading and consuming your content through the generator. By knowing who they are, and what they look like, you can better evaluate the content generator’s offerings and choose the best one for your needs. Some of the most important questions to ask yourself when determining your customers’ needs and preferences include: – What are your customers’ industry preferences? – You should try to understand your customers’ preferences as much as possible. This includes what they like and don’t like, and what they find most helpful in their daily content consumption. – What are your customers’ company sizes? – Understanding your customers’ company sizes can help you choose the right AI content generator based on the types of customers you have. You want to make sure you’re choosing a generator that caters to your needs. – What are your customers’ job functions? – Understanding your customers’ job functions can help you choose the right AI content generator based on the types of customers you have. – What are your customers’ company sizes? – Understanding your customers’ company sizes can help you choose the right AI content generator based on the types of customers you have. – What are your customers’ industry preferences? – Understanding your customers’ industry preferences can help you choose the right AI content generator based on the types of customers you have.

Know What to Look for When Selecting an AI Generator

Once you understand what types of customers you have, and what types of content they might be using from a generator, you can start looking for potential AI content generators. Start your search by doing a bit of research on each AI generator’s features and customer needs to see which ones fit your needs most. Once you’ve narrowed down your options, you can start comparing the features and pricing of each generator to see which one best fits your needs. As you begin evaluating the AI content generators, you should also keep in mind the factors listed in this article. These include the generator’s availability, pricing models, and quality of content. You can also use the generator’s customer reviews to get a sense of how well the generator works, and how reliable it is.

Make Sure You Confirm the AI is Actually Working

Another important tip when selecting an AI content generator is to make sure the AI actually works. Most content generators have a trial period, but you should still make sure you try the generator’s features out for yourself. That way, you can get a feel for the tool, and you can also make sure the generator is actually delivering content to your Google account. You can do this by logging into your Google account and checking the generated content. If the AI is actually working, you should see the generated content show up in your account. If it doesn’t, or if you’re having issues with the generator, you can contact the content generator’s customer support team.

Rytr

There are a lot of content generators out there. To make the best decision, it is important to know what features you want in your content generator and how it will be used.

The first thing to consider is the type of content that you need generated.

Some content generators are designed for generating blog posts, others for generating web copy or even video scripts.

What type of interface do you need?

Do you want an AI assistant that will write articles for you or do you want an AI assistant that will generate ideas and edit your work?

Different AI assistants have different features, so make sure to research them before making a decision.

What type of language do you need? Some generators support multiple languages while others only support one language. The more languages supported by the generator, the more expensive it could be.

Do you need the content to be customized in any way? Some generators allow for customization like adding images, videos, and other multimedia to their generated content. Others do not allow for customizations.

A process for including an AI writer in your content marketing
Jasper

Including an AI writer in your content marketing can be a great way to generate high-quality, engaging content quickly and efficiently. However, it’s important to consider a few things before you jump into using one of these tools, such as the type of writing you want to automate, your budget, and the level of customization you require. Here is a quick and easy process for incorporating an AI writer into your content marketing:

1. Define the type of writing you want to automate

2. Consider your budget

3. Look for a tool that offers customization options

4. Check for reviews and testimonials

5. Ask for a free trial

6. Start using your AI writer!

WriteSonic

An AI writer is a type of content creator that is useful when you’re trying to reach a wide audience. AI writers can write in many different languages and can help you include content in multiple languages to help expand your audience and make your content more international.

When you use AI writers, you can also create content for multiple audiences.

  • Have your AI writer write blog post content for your business. Have the post focused on a specific topic or idea your company believes in. Make sure your post is focused on your readers and why they should take action. 
  • Have your AI writer write a guest post for another website or blog. Let the blog post be about a different topic or idea but keep the focus on your readers. In the post, let your readers know why they should subscribe to your blog and what they will learn if they subscribe.
  • Use your AI writer to write a series of blog posts. The focus of a blog series should be to help people solve pain points. For example, you can have your AI writer write a blog post that helps people solve a specific pain point they have.
  • Use your AI writer to write ebooks and guides. Ebooks and guides can be helpful when they’re focused on teaching a specific topic. For example, you can have your AI writer write a guide that teaches people how to solve a specific problem they have.
  • Use your AI writer to write whitepapers. Whitepapers and research papers are written for investors and potential clients. The information and data you include in these reports help investors and clients make better decisions and form better relationships with your business.
Rytr
  1. Plan out your campaign goals
  2. Create campaign objective.
  3. Designate a primary blog topic
  4. Determine the resources you’ll need for the project.
  5. Adopt an editorial calendar for your project or series of projects
Pros and cons of using an AI content writer
Jasper

Pros:

1. Quickly generate high-quality, engaging content

2. Save time and money

3. Automate tedious writing tasks

Cons:

1. May not be able to capture all the nuances of human language

2. Some require a bit of set-up time

3. Not all are created equal – some are better than others

WriteSonic

AI Content Writers: the good

  • Ease of use
  • AI writers are designed to let you focus on your content while they take care of the technical details. They’re perfect for busy marketers who don’t have time to manually write posts.
  • Consistency – AI writers regularly publish new content while keeping the tone, length, and topics consistent with your brand and overall content strategy. – Scalability
  • Once you test one AI writer, you can use the same software to write content for your entire company. You can also scale your content quickly by adding new topics and writing more articles.
  • Automated formatting – Many AI writers include automated formatting, so you don’t have to worry about whether to use bold or italics, or if your paragraphs are correctly formatted.
  • Plagiarism detection – You can also use plagiarism detection to ensure that your articles are original. This feature is helpful for organizations that need to follow content guidelines, such as lawyers and medical practices.

AI Content Writers: the bad

  • Content inconsistency – AI writers can’t always guarantee consistent topics and tones. This can cause your content to feel disjointed and could turn off readers.
  • Lack of human editing – AI writers don’t have editors, so they can’t catch all of the mistakes that humans can. This means that your articles might be riddled with errors, which can be confusing and distracting.
  • No non-technical writer skills – AI writers are primarily technical writers. They aren’t trained in non-technical writer skills, such as SEO, writing for non-technical audiences, or writing for different cultures.
  • Lack of transparency – AI writers produce content that you don’t have any control over. This can create confusion for readers who might think that your company is using AI to write content, when in reality, you’re not doing anything different.
  • Expensive – AI writers aren’t cheap. Most programs come with a monthly subscription cost, and each article you write can cost you money.
Rytr

AI writers are a great tool to have, but they are not perfect. They can be too literal and lack the creativity that human writers have. They also need to be trained before they can generate quality content for a specific niche or topic.

Brief Note

AI Writers can accelerate your content creation efforts and are a no-brainer to add to your tool mix.

However, they are not a replacement for the knowledge experts and real writers, who will add expertise, editing, and personality to what you put out into the world.

And all of them deliver varying degrees of content quality. Don’t expect magic every time from any of them.

A Video Walkthrough of Jasper

Here is a simple walkthrough of me using Jasper to write an article about Picrew, an anime avatar generator.  Created with Loom.

Our Take – The Results

Note: We are including QuillBot in the list below — it is the top tool for rephrasing.  It is related to the AI writer category and we wanted to include it for completeness.

CategoryJasperWriteSonicRytrQuillBot
TOP FOR OVERALL QUALITYTOP FOR OUTLINESTOP FOR VARIETY OF OPTIONSTOP FOR REWRITES
Overall Quality of AI-Generated Writing8/105/106/107/10
Ease of Use9/106/107/107/10
ProsVery easy to use to generate content of any length.

High-quality content.

Top overall choice as an AI writing assistant.
Excellent at providing options for content outlines.Ties into SEO nicely as allows you to specify target keywords for all sections of the text created.Does an excellent job at rewrites —
ConsWould benefit from the outline capabilities offered by WriteSonic and the per-section SEO targeting from Ryte.The outline flow is fantastic but the quality of the output was the lowest of all three tested.A bit awkward to use, having to highlight a section at a time. Was not obvious how to have it write more for a given section.Not a tool for writing from scratch.
G2 Reviews4.8/5.0
(605 Reviews)
4.8/5.0
(1173 Reviews)
4.7/5.0
(614 Reviews)
4.3/5.0
(15 Reviews)
PricingFrom $29 to $59/month.From $15 – $195/month with a Free plan that will help you evaluate the solution.From $9 – $29/month with a Free plan that will help you evaluate the solution.$19.95 per month for Premium
Try NowTry NowTry NowTry Now

If you found this article of value, read our breakdown of the best AI marketing tools today.

What else can you do with the AI writers on the market today?

AI novel writing software?  Maybe with a really long, long blog post and a lot of patience.  But please don’t.

Answers to questions raised on Quora?  Yes, each of the tools has a Quora responder type of mode or, at least, a question and answer option.

Ad copy for Google and social media platforms?  Most do, and they do a reasonably good job here, often better than many humans.

PAS?  Pain, Agitate, Solution.  This is the standard approach taken on many landing pages to first connect with a potential buyer and then get them to buy.  Each of them is capable of generating these types of output.

Note: It can be challenging to write compelling content for landing pages.  While we have work to do, we did use these tools to assist us with creating this one focused on the best CRM for real estate agents.

And yes, many others.

Even if you do not write long-form content, but simply write to sell, market, or persuade, these tools will give you an edge.  Just remember, they provide great starting points, not the final copy.

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