Surfer SEO Review – Everything You Need To Know (June 2022)
We LOVE Surfer, and we live in the tool.
It has played a large role in our organic growth — helping us go from our starting point to a huge number of monthly searches.
And we even feel the new Grow Flow tool they have in their product could be an SEO agency replacement — it’s that good.
Brief Video Review
Video created with Loom.
Product Updates
May 2022
- The Grow Flow tool continues to improve with the addition of new reports, and ever-improving recommendations.
- The content editing tool can now be pointed directly at an existing piece of content, saving lots of time as you update existing content.
Surfer On The Web
FAQs
Surfer is the Content Intelligence tool that merges content strategy, creation, and optimization into one smooth process – to help content teams grow brands, organic traffic, and revenue. In other words, it is the SEO Tool to analyze, create, and update your marketing content.
Wroclaw, Dolnoslaskie, Poland
Surfer was founded in 2017
Surfer is a privately held company.
Full pricing details are listed at the bottom of our article. However, paid versions range in price from $49/month to $199/month.
NLP is an acronym for Natural Language Processing, and it is what Google uses to better understand the intent, and sentiment of, any content on the web. Surfer uses the Google NLP API to get the same information as Google has when analyzing content and making recommendations.
How-Tos
Surfer is one of our primary SEO tools — in this article, we explain how we use it, and ahrefs, to target our main keyword (and related keywords), write content, and rank on Google.
- Learn how we do SEO keyword research with Surfer SEO.
- 9 Small Business SEO Tips: Get Found on Google (2022)
Surfer SEO Affiliate Program
Surfer does offer an excellent affiliate program to partners who want to resell the platform.
Pros
- Not just an SEO keyword planning tool — Surfer is a complete content planning platform for SEO.
- Grow Flow provides recommendations on how to maximize pages, and new content to write. See this, for example
Surfer SEO tells me exactly what to do to grow my ranking, including:
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- Internal links to create.
- Keywords to add to existing articles.
This is like having an SEO Agency on contract.
- In addition, the Content Planning capabilities allow you to select a keyword, or point at your domain, and it will come back with recommendations on keyword clusters you should write against to allow you to rank for specific keywords.
Cons
- Grow Flow is brand new and provides recommendations weekly. Would love to get more frequent recommendations and would be willing to pay for them.
Pricing
Surfer has 3 pricing options– we use Pro.
Notes:
- Content Editors, below, refer to content pages you write and optimize within Surfer.
- Audits are SEO analyses done against live pages.
- Natural Language Processing (NLP) uses Google’s own APIs to learn about page intent and recommend words and phrases to include in your pages.
Basic
- $49/month
- 10 Content Editors/month
- 20 Audits/per month
- NLP (month 1 only)
- Grow Flow Beta
- Invite 1 Team Member
Pro
- $99/month
- 30 Content Editors/month
- 60 Audits
- NLP
- Grow Flow Beta
- Invite 3 team Members
Business
- $199/month
- 70 Content Editors/month
- 140 Audits/per month
- NLP
- Grow Flow Beta
- Invite 10 team Members
