Snovio Review – What You Need To Know (June 2022)

 

Who Should Use Snovio?

As noted above, we feel sales teams that are primarily outbound focused should consider Snovio.

However, the product is also positioned for the following interesting use cases:

• For bloggers seeking to scale backlink outreach
• Onboarding new customers
• Recruiting candidates for job openings
• PR firms doing outreach to media outlets

And other scenarios along these lines.

Let’s Explore Using Snovio

For this article, we are going to explore backlink building, using Snovio’s rich set of capabilities, for our website focused on helping people build WordPress websites on Bluehost: Built on Bluehost.

First – The Snovio Email Finder

The Snovio email finder is data-rich, with over 260 million leads for over 680,000 users in the last 12 months.

The tool works as a Chrome extension and is simple to install and use.

To use it, navigate to a website and click on the link to the chrome extension, you will see something like this:

When it finishes loading, you will have a long list of contacts for the company you were checking out.

Note: The extension does not work on LinkedIn.

Second – What is Our Goal

We could go for any number of goals with this effort, the two most likely ideas would be:

• Ensure affiliate marketers are aware of the information we are creating and hopefully this will lead to sales.
• Ensure authoritative affiliate marketers are aware of our new site in hopes that they will consider adding a backlink to it.

For this walkthrough, we will focus on building backlinks only.

Third – Who is Our ICP For This Scenario?

Bluehost is a great hosting provider for affiliate marketers who are looking to rapidly stand up a website, at a low cost, to begin creating content to market the product they are selling.

Affiliate marketers will be our ICP for this outreach.

Fourth – Finding Our Potential leads

So far, we have only loosely identified who we want to reach out to for these backlinks.

In Snovio, let’s navigate to the Find Leads section where we will see something along these lines (note the snov.io account are test accounts).

As you can see, we have a number of solutions available to us for identifying potential outreach targets.

Technology Checker

Our first idea is to try the Technology Checker for people who already have a Bluehost website, perhaps they would link to our new site and its helpful information.

While it’s a stretch and not our best idea, let’s navigate to the checker and see if we can identify these users.

As you can see, we can’t identify people using Bluehost, but there are a number of technology options we could look for in our lead candidates.

For example, a search of sites using WordPress returns a number of potential target accounts.

This is a possibility.

Company Profile Search

Let’s try another idea first, the Company Profile Search.

We can set up a search for those companies having a specialty with Bluehost, of a certain size, geographic area, and so forth.

And, running this search for a company size of 1 person, returns a single result for me to consider:

• Kathryn Woods
• https://webdesignbykathryn.com/

She certainly has WordPress experience but it’s not clear from her website if she has Bluehost experience.

I could reach out, and see if there is a good reason for her to link to my new site, but this does not feel scalable.

Linker

Let’s try the Linker tool to see if this gives us another path.  This is interesting because I can do a broader Google search across key sites for people expressing interest or knowledge of Bluehost.

And using this approach, I can click on any of those searches to see what’s returned.  Let’s click on the Upwork list for a second, where we see:

So I could search through these various lists and track down each person one on one.

Again, this is great for identifying potential targets but doesn’t really help me scale the outreach in an automated fashion.

And, as we go through the various search methods, all of which are amazingly powerful, we come to the conclusion that we can use this power to manually assemble a list of outreach targets, but it is still going to be a case-by-case analysis.

Note:  This is what you should expect from any of these tools for this kind of scenario.  Sending mass emails, without careful analysis, is not the right way to do any type of outreach.

Fifth – Outreach Drip Campaigns

Let’s analyze the drip campaign capabilities to see how we can leverage them.

Instead of replicating the full details available in this Snovio video, just give it a listen.

Final Thoughts

As you can see, we can easily create our email outreach campaign and find our leads.

From this point, it’s up to you to apply the right strategy for your outreach.

Product Updates

June 2022

Snovio has released new features, including:

• Google Calendar Sync – Synchronize Snov.io tasks with your Google Calendar
• Sort deals by Name, Value, Date, and Prospect.
• New Tasks Page for controlling your daily workflow.
• A new version of LI Prospect Finder 1.2.2 for faster and improved results.
• Multicurrency: set any currency directly in the deal’s Value. This will make it easier for users from all over the world to manage deals and revenue in Snov.io CRM.

Around The Web

Website

Glassdoor

Crunchbase

LinkedIn

FAQs

Snovio Review – Pricing

The solution comes with 5 paid packages and a free trial to test them out.

All packages come with unlimited users and are primarily differentiated by the number of credits you can use for their powerful email finder capability.