Salesforce Integration: The Most Common Questions

When it comes to choosing between sales enablement software and prospects learning more about Data Dwell – and other providers – there’s one common theme, one type of question that we’re always asked.  (Hint:  Our Salesforce integration is salesforce native).

The Content Library in Data Dwell is Salesforce Native thanks to it's rich Salesforce integration

How does it integrate with my current set up?

It’s a question that’s always at the top of buyers’ minds when shopping for new sales enablement solutions, and it’s easy to see why. 

When you have a wealth of existing systems and processes in place – like an established CRM, efficient workflows and other essential sales and marketing tools – you want to make sure any new software will integrate as seamlessly and cost-effectively as possible. You want as little disruption as possible. 

That’s why we built Data Dwell specifically for Salesforce, so Salesforce integration works seamlessly with any existing Salesforce set-up. 

And it why’s we get asked another common question: 

What does Salesforce Native mean?

We often talk about Data Dwell being Salesforce Native. But what exactly does that mean?

The answer is simple. 

When software is native, it’s dedicated to that specific platform. It shares the same systems and setup, the same ecosystems and environment, the same databases, without the need for any extra connections or integrations. 

We describe Data Dwell as Salesforce Native because it’s just built FOR Salesforce. It’s built IN Salesforce. 

Why is a native solution better for us?

That invariably leads to other commonly asked questions about sales enablement integration: Why is a native solution preferable to an API integration? Why should we care that Data Dwell is Salesforce Native? What difference does native make, and why is it better for us?

The easiest way to answer that is to think about how API integrations work. They require a connection – a link or a bridge – between your platform and your software. And that connection is where problems arise. 

A native solution is built within your platform, within your systems, within Salesforce in the case of Data Dwell. That means we don’t need that external connection, and all processes work simply and smoothly. 

But more often than not, our prospects realise the benefits of a native solution themselves when they ask a number of other questions around integration, including:

How can we access more data?

One of the most important questions we get asked by buyers looking for new sales enablement software is how much data can Data Dwell access? How can it find and collate more metrics and more analysis to help drive improvements? 

Because Data Dwell is Salesforce Native, we can connect to a whole host of data points directly within Salesforce. We can access customer records and buying signals that other solutions can’t.

Where many API integrations need to be told where to look for information, we can make full use of the entire data stack available in Salesforce. And because we work directly in the Salesforce CRM, we can be certain that data is accurate and reliable. 

Will it help us work more efficiently?

When you have that accurate, reliable data available directly within your CRM, you can work more efficiently. You don’t need to worry about switching programs, connecting to different software or updating a second system. 

It means there’s no risk of data duplication, just one single source of truth. There’s no extra step in the process – no third party – and no risk of slow transfer rates or data bottlenecks. Everything works together faster and more efficiently. 

Most importantly, a native solution integrates seamlessly with all your native systems, so your team can simply enhance their existing workflows rather than replacing them. 

What other tools does Data Dwell integrate with?

Operational efficiency also extends to other tools and software that your team currently uses within Salesforce, so we’re regularly asked what other tools Data Dwell integrates with. 

Our native status means we integrate seamlessly with Salesforce Pardot, combining power and functionality to support marketing automation, identify unknown website visitors and align with sales funnels. 

We also have tried and tested integrations with all the most important and most common tools used by sales and marketing teams, including HubSpot, Sharepoint, SalesLoft, Outreach, Microsoft Office and Gmail.  

How simple is the Salesforce integration?

Another common and important question about the integration with existing workflows, software and set ups is how simple it is. 

Those solutions that rely on APIs and third party connections are more complicated by their very nature, so integrating them can require complicated customizations and plug-ins, which can of course reduce efficiency. 

But because Data Dwell is built in and for Salesforce, we know exactly how everything fits together and the integration process is straightforward, regardless of how you’ve tailored your set-up and workflows within Salesforce.

What’s the time to implementation?

Finally, because we’re native to Salesforce, that implementation is also much quicker. We don’t need to map out custom integrations, we don’t need to spend time connecting to different software and workflows. 

It means Data Dwell can be implemented in minutes not months. There’s no need for complicated connections or inefficient processes when everything is streamlined within Salesforce. 

If you want to learn more about sales enablement integration or ask any other questions about Data Dwell, just get in touch with our team here.

View the Data Dwell Certified Profile to learn more.

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