Sales enablement platforms are becoming more and more popular as businesses strive to improve their sales process. In this article, we will compare Showpad vs Highspot.
Each vendor offers a number of solutions, each with a large number of features, we’ll try to do each justice.
But first.
What is a Sales Enablement Platform?
A Sales Enablement Platform is a software solution that helps sales teams sell more effectively.
These solutions generally offer the following capabilities:
- Sales content management
- Training
- Coaching
However, as you can see on our certified tech stack, much only support content management (aka digital asset management), training, or coaching.
A brief look at Showpad
Showpad’s Certified Profile shows us:
- What are the primary verticals Showpad sells into? Manufacturing & Engineering, Chemicals, Health & Medical Devices, Technology, Construction
- What are the secondary verticals Showpad sells into? Consumer Products, Energy and Primary Goods
Showpad has traditionally grown its offerings via internal engineering instead of via acquisition.
A brief look at Highspot
Highspot’s Certified Profile shows us:
- What are the primary verticals Highspot sells into? Technology, Financial Services, Machinery
- What are the secondary verticals Highspot sells into? Telecommunications, Real Estate, Retail
Highspot has traditionally grown its offerings via internal engineering instead of via acquisition.
Showpad vs Highspot
Time for a side-by-side comparison of Highspot vs Showpad.
| Capability | Showpad | Highspot |
|---|---|---|
| Digital Sales Rooms | Solid capabilities, dynamic content, security. | Solid capabilities, dynamic content, security. |
| Content Playback | Unknown | Unknown |
| Reporting | Sellers can use reporting to identify customer engagement, identify who to reach out to and what to discuss. | Sellers can use reporting to identify customer engagement, identify who to reach out to and what to discuss. |
| Document Automation | None | None |
| Sales Training and Coaching | Mature solution | Immature as newly released with mixed customer feedback |
| Social Selling | None | None |
| Email Integrations | Gmail, Microsoft Outlook | Gmail, Microsoft Outlook |
| CRM Integrations | Salesforce | Salesforce, Microsoft Dynamics |
| Pricing | Options can be viewed here but without actual pricing. | Not Published |
| Primary Verticals | Manufacturing & Engineering, Chemicals, Health & Medical Devices, Technology, Construction | Technology, Financial Services, Machinery |
| Secondary Verticals | Consumer Products, Energy and Primary Goods | Telecommunications, Real Estate, Retail |
| Year Founded | 2011 | 2012 |
| Funding to Date | $185M | $645M |
| Ideal Customer Size | Enterprise | Mid-sized Businesses through Enterprise |
| Evaluate Now | Evaluate Showpad | Evaluate Highspot |
Alternatives to Consider
Both platforms provide content capabilities, and each has to a varying degree some learning and coaching capabilities.
For this reason, for alternatives, we are spotlighting all-in-one options.
This summary table covers the all-in-one enablement solutions we have evaluated as part of our technology landscape.
| Sales Content Management | Ideal for Customers Like… | G2 Ratings | Pros | Cons | Pricing | Try Now |
|---|---|---|---|---|---|---|
| Allego | Financial Services and Life Sciences Companies | 4.5/5.0 (321 Reviews) | Not published | Try Now | ||
| Highspot | Along with Saleshood, the top solution in this category – Any non-financial services companies should evaluate. | 4.7/5.0 (858 Reviews) | Deeply integrated into Salesforce.com — allowing it to support any configuration while delivering in-depth analytics. | Training and Coaching capabilities are immature. | Not Published | Try Now |
| Saleshood | Along with Highspot, the top solution in this category – Any non-financial services companies should evaluate. | 4.6/5.0 (291 Reviews) | The CEO wrote one of the essential books on Enablement — this company understands Enablement to its core. Offers a FREE trial. They are the only all-in-one platform with enough confidence in its product and its prospects. | Their digital salesrooms lack security, meaning content shared with customers could be accessed by anyone who knows the URL to the room. While relatively low risk, this prevents the product from being used to deliver genuinely confidential materials. Not a deal-breaker for most companies, but it will be for a few. | $50/user/month Details | Try Now |
| Seismic | Financial Services Companies | 4.7/5.0 (1159 Reviews) | Most robust offering in the financial services space — including leading document automation solution. | Was challenging for us to work with — only recommending for this one vertical. Training and coaching capabilities from Lessonly acquisition. Integration underway. | Not Published | Try Now |