Tim Riesterer, Chief Strategy Officer at Corporate Visions, joined The Collaborator to discuss the importance of renewal messaging that is separate and different from messaging used for customer acquisition.
Tim is a master at delivering customer conversations that win and leverages decision science-backed research to improve marketing and sales messaging.
Customer renewals have never been more critical than they are today.
Note: This is an important concept behind Revenue Enablement.
His book, The Expansion Sale, was the foundation of this conversation.