Email Marketing – Succeeding Today (April 2022)

Email marketing is one of the most effective digital marketing strategies that you can use. It allows you to reach a large number of people with your message, and it also allows you to track the results so that you can see how well your campaign is doing.

O que é marketing por e-mail?

Email marketing is a digital marketing strategy that involves sending emails to potential and existing customers.

Email marketing can promote and sell your solutions, develop relationships, and share company news with interested parties.

How do you grow your email list?

While the size of your email address is not as important as the quality of your subscribers, it does matter.

Portanto.

How do you grow your email list?

Email Capture Forms

Email forms can be an easy-to-create and set up solution for marketers looking to grow their email list.

Gated forms

Many sites put email capture forms in front of downloadable content such as guides, checklists, and analyst reports, requiring viewers to provide their email addresses to access the content.

This approach is called gated content and can work very well.

Note that we do not love the approach philosophically and do not use gated content on our website.

Saiba mais sobre o best landing page builders agora mesmo.

Pop-ups and Slide-ins

Other sites, Trust Enablement as an example, use pop-ups and slide-ins to gather email addresses.

We take a hybrid approach, often showing the popup as readers load an article.

While the content is not gated, users feel more compelled to share their email addresses, and we have seen excellent returns from this simple approach.

Buying email lists

Buying lists is a controversial approach, but buying email addresses MAY be an option.

Note: Privacy laws and regulations are ever-changing and beyond the scope of our article. However, depending on your audience, you may be breaking laws and face stiff fines with this approach.

Our recommendation, avoid buying email lists.

Renting email lists

Renting is similar to buying an email list, with one key difference.

With this method, you are paying the email list owner to send your message to their subscribers.

As long as the list owner has captured these email addresses legally and your message is relevant to their audience, this can provide value to their audience, the list owner, and yourself.

What are some good email marketing platforms?

There are several different email marketing platforms that you can use to send your emails.

Here are our favorite platforms.

GetResponse

GetResponse é um software de marketing online completo que ajuda você a aumentar seu público, envolver-se com os clientes e impulsionar as vendas online. Com mais de 30 ferramentas em uma plataforma fácil de usar, você pode transformar seu marketing on-line e trazer resultados tangíveis.

A Confiança Utiliza Esta Tecnologia.

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Hubspot Marketing Hub

Com o Marketing Hub, todas as suas ferramentas e dados de marketing estão em uma plataforma poderosa e fácil de usar. Você economizará tempo valioso e obterá todo o contexto necessário para proporcionar uma experiência personalizada que atrai e converte os clientes certos em escala. Além disso, os marqueteiros podem manter os dados no centro de tudo o que fazem porque o Marketing Hub é construído como parte da plataforma de CRM do HubSpot. Ao utilizar a plataforma completa de CRM, os marqueteiros podem alcançar um alinhamento sem igual com as vendas para comprovar o ROI e validar os investimentos.

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Mailchimp

A Plataforma de Marketing tudo-em-um do Mailchimp ajuda as pequenas empresas a comercializar de forma mais inteligente para que você possa crescer mais rapidamente. Como a espinha dorsal para o relacionamento com seus clientes, eles fornecem ferramentas de fácil utilização e de fácil utilização, que qualquer pessoa pode usar para ter sucesso. Mailchimp coloca seu público no centro para que você possa enviar e-mails de marketing e mensagens automatizadas, criar campanhas publicitárias direcionadas, construir páginas de destino, enviar cartões postais, facilitar relatórios e análises, e vender on-line.

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Moosend

Moosend é um poderoso software de automação de e-mail marketing com características de classe mundial, fluxos de automação de última geração e ferramentas de geração de leads que ajudam você a crescer seu negócio desde o primeiro dia, enquanto mantém uma premiada interface de usuário tudo-em-um.

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7 Best Practices for Effective Emails

We will build out more details for these and add more best practices, but for now, here is our list of best practices.

  • A strong subject line – grab your reader’s attention.
  • Emails should be no longer than necessary – deliver value and move on.
  • Use images, but not too many.
  • CTAs (call-to-actions) – if your goal is for the reader to do something, make it clear.
  • Personalize your emails – but understand your data quality first. Including a reader’s first name only looks good if you have their first name and not garbage data in your system.
  • Test your emails – send them to yourself before blasting them out to your email list.
  • Measure results – you should send every email for a specific purpose. Did you achieve those results?

Pensamentos finais

We will continue to update this guide and look forward to your feedback on what we should include.

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