Loom Review – Everything You Need To Know (June 2022)

Loom is an incredibly easy-to-use tool for capturing screen recordings and we have always been fans of using it for capturing product demonstrations.

Loom is also great for:

  • Recording meetings
  • Video coaching activities
  • Onboarding new team members

I’ll show you how to use the product in a few paragraphs, but let’s cover your first question.

How to get started with Loom

Use our link to register (yes, we will receive a small commission, at no extra cost to you, if you sign up with it — learn more).

You’ll be taken to a page like this — simply click on the “Get Loom For Free” (yes, what a great starting price point).

Note: All pricing is listed below.

You’ll be taken into your account, which will have a welcome video or two, but otherwise empty as you need to start creating your own videos.

My screen, for example, looks like this, showing some of the videos I’ve created recently.

Next, Install Loom on your computer

You can download the Loom desktop application and the Chrome browser extension by navigating to this URL.

When you choose the desktop application, on Mac, you are asked to choose between:

  • Download for Mac OS – Intel (most common)
  • Download for Mac OS – M1

And the app runs on Mac and Windows.

Simply follow the onscreen instructions in Loom. On my Mac, for example, you then see the Loom app installed at the top of the screen.

And clicking on it opens a window like this (once you’ve logged in).

Note: The first time you use Loom, you’ll be prompted to give Loom permission to access your computer’s microphone and camera. Click “Allow” to continue.

You’ll note that in the Loom interface, several options:

  • You can choose to record the screen, simply use your webcam, or use both. For internal product walkthroughs, I always recommend both.
  • You can choose to record the entire screen, one window (say a specific browser window), or just a specific area. If recording in the browser, stick to one window to keep the recording clean.
  • If you have multiple cameras or microphones, you can also choose which to use for the recording.
  • You can also choose the streaming rate of the video.  We recommend sticking with Auto unless you are truly an expert in video production.

I’m going to start recording, choosing a specific screen as recommended, and Loom now asks me to choose the screen.

Once I do this, the screen updates with the Loom interface on the left side, and the big “Start recording” button in the middle of the screen.

From here I can start recording, which will give me a 3-second count down, or click on the trashcan icon in the left icon bar to delete anything I’ve created to date (or X out entirely).

Once I start recording, note the red square at the top of the icon bar is used to stop recording, and above it is the current duration of time I’ve been recording.

You can also easily annotate as you record, by clicking on the pencil icon in the left-hand navigation, choosing a color…

And choosing the width of the lines you are adding to the recording.

and then draw what you want.

You can see that my drawing skills are not great.

Note: The drawing does not stay in place for long, but is a great tool for highlighting items on the screen as you record.

Easy to use, right?

Absolutely, and here are a few example videos I have recorded using Loom.

What about external use cases?

While I mostly discuss using Loom for internal demonstrations, it can be a great tool for customer-facing content in the right situations.

Let’s review how to download a Loom video.

In the Loom product, you can click on the three-button menu for all your videos, like this:

Let’s choose Download, it’s that simple.

I’ve used Loom videos in a couple of ways for eternal content.

In this first example, I downloaded it into Canva, edited the video to add some fun visuals, and uploaded it back to youtube.

In this second example, I uploaded it straight to Youtube.

Let’s answer a few other common questions about Loom.

Uploading videos to loom

To upload a video to loom, click on the “Upload Video” button at the top of your screen.

You can choose any MP4, MOV, AVI, or WEBM video that’s under 4 GB in file size.

When you do so, it will show up in the user interface as processing.

Can you use Loom for Screen Captures?

Yes!

You probably noticed that most of my screen captures in this article are of low quality. These were all captured via the standard Mac screen capture functionality.

Let’s compare the screen capture capabilities of Loom (screen capture is currently a beta feature).

Now, look at the quality of the screen capture.

It’s really good – and it’s still only in beta.

Interacting with Loom videos

You can interact with loom videos in a few ways.

As a non-logged-in Loom user, you will see the following at the bottom of a Loom video you are viewing.

Leaving Emoji Reactions

The reaction bar at the bottom of the video provides six emoji reactions:

  • 😂 Laughing – You brought a smile to the audience — hopefully that was intended.
  • 😍 Love – Love what you presented.
  • 😮 Surprised – Surprised by the content presented in the video.  May be positive or negative.
  • 🙌 Celebrate – Excited and celebrating the content and message.
  • 👍 Thumbs Up – A positive reaction to the content.
  • 👎 Thumbs Down – A negative reaction to the content. 
Adding Time Stamped Comments

For example, you can add comments to any loom video by clicking on the Comment button.

Simply add your comment, enter your name, and save your comment.

Note that the comment can be left at specific points in the video.

This is extremely powerful for a variety of use cases, including:

  • Sales coaching scenarios allow coaches to provide feedback on specific aspects of the seller’s performance.
  • Content reviews, allow review feedback to be pinpointed to specific spots in the content.
Recorded Comment

If you have a Loom account you can record a video response.

Are there any security concerns?

We live in a world with ever-increasing security concerns.

Per their help:

  • Our servers sit behind a secure firewall and all videos are uploaded over an SSL-encrypted WebSocket.
  • The videos are associated with unique IDs that would take a computer years to guess.
  • If you ever want your content removed, we offer both a way to archive (take down a public URL) and delete (completely remove a file from our systems).

Is there any risk to your personally identifiable information?

Also per their help:

All of your personally-identifiable data (videos, images, and text) are encrypted at rest and in transit across all systems.

And, Loom is GDPR compliant.

Product Updates

June 2022:

  • All videos are now transcribed at no extra cost.
  • Loom videos can now easily be stitched together within the product.
  • A lot more updates including quality improvements, tweaks to the Chrome extension, and so on.

Around The Web

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FAQs

What is Loom?

Loom is the leading video communication platform for async work. Engineered for simplicity and speed, you can record, share, and interact with videos to move work forward whether you’re at your desk or on the move. Over 14 million people across 200,000 companies use Loom to work smarter with async video. From HubSpot, to Atlassian, to Netflix, Loom is the screen recording and collaboration tool of choice for top companies and small businesses alike.

Where is Loom’s Headquarters?

San Francisco, California, United States

When was Loom founded?

Loom was founded in 2016.

Who is the CEO of Loom?

Joe Thomas

Is Loom a Public or Private company?

Loom is a privately held company.

How much money has Loom raised?

Loom has raised nearly $203.6M.

Images

Pricing 

Loom comes with 3 plans, one FREE and two paid.

Starter
  • Up to 50 Creators Lite
  • Up to 25 videos/person
  • Up to 5 mins/video
Business
  • $8/user/month
  • Unlimited Creators
  • Unlimited videos
  • Unlimited recording length
  • Up to 50 Creators Lite
  • Transcriptions
  • Closed Captions
  • Filler Word Removal
Enterprise
  • Pricing is not provided.
  • Unlimited Members
  • Unlimited videos
  • Unlimited recording length
  • Single Sign-on Support via SAML and SCIM.
  • Salesforce Integration

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