Email Marketing – Succeeding Today (April 2022)

Email marketing is one of the most effective digital marketing strategies that you can use. It allows you to reach a large number of people with your message, and it also allows you to track the results so that you can see how well your campaign is doing.

What is email marketing?

Email marketing is a digital marketing strategy that involves sending emails to potential and existing customers.

Email marketing can promote and sell your solutions, develop relationships, and share company news with interested parties.

How do you grow your email list?

While the size of your email address is not as important as the quality of your subscribers, it does matter.

So.

How do you grow your email list?

Email Capture Forms

Email forms can be an easy-to-create and set up solution for marketers looking to grow their email list.

Gated forms

Many sites put email capture forms in front of downloadable content such as guides, checklists, and analyst reports, requiring viewers to provide their email addresses to access the content.

This approach is called gated content and can work very well.

Note that we do not love the approach philosophically and do not use gated content on our website.

Learn more about the best landing page builders right now.

Pop-ups and Slide-ins

Other sites, Trust Enablement as an example, use pop-ups and slide-ins to gather email addresses.

We take a hybrid approach, often showing the popup as readers load an article.

While the content is not gated, users feel more compelled to share their email addresses, and we have seen excellent returns from this simple approach.

Buying email lists

Buying lists is a controversial approach, but buying email addresses MAY be an option.

Note: Privacy laws and regulations are ever-changing and beyond the scope of our article. However, depending on your audience, you may be breaking laws and face stiff fines with this approach.

Our recommendation, avoid buying email lists.

Renting email lists

Renting is similar to buying an email list, with one key difference.

With this method, you are paying the email list owner to send your message to their subscribers.

As long as the list owner has captured these email addresses legally and your message is relevant to their audience, this can provide value to their audience, the list owner, and yourself.

What are some good email marketing platforms?

There are several different email marketing platforms that you can use to send your emails.

Here are our favorite platforms.

GetResponse

GetResponse is a complete online marketing software that helps you grow your audience, engage with customers, and boost online sales. With over 30 tools in one easy-to-use platform, you can transform your online marketing and bring tangible results.

Trust Enablement Uses This Technology.

View their Trust Enablement profile or…

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Hubspot Marketing Hub

With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments.

View their Trust Enablement profile or…

Mailchimp

Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

View their Trust Enablement profile or…

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Moosend

Moosend is a powerful email marketing automation software with world-class features, state-of-the-art automation flows, and lead generation tools that help you grow your business from day one whilst maintaining an award-winning all-in-one user interface.

View their Trust Enablement profile or…

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7 Best Practices for Effective Emails

We will build out more details for these and add more best practices, but for now, here is our list of best practices.

  • A strong subject line – grab your reader’s attention.
  • Emails should be no longer than necessary – deliver value and move on.
  • Use images, but not too many.
  • CTAs (call-to-actions) – if your goal is for the reader to do something, make it clear.
  • Personalize your emails – but understand your data quality first. Including a reader’s first name only looks good if you have their first name and not garbage data in your system.
  • Test your emails – send them to yourself before blasting them out to your email list.
  • Measure results – you should send every email for a specific purpose. Did you achieve those results?

Final Thoughts

We will continue to update this guide and look forward to your feedback on what we should include.

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