Your Assignment – Mapping Business to Enablement Goals

Your assignment this week is to draft your Enablement charter, using the following scenario as your guide.  You will need to store this charter with your project board created in the previous lesson.

  • You are a B2B SaaS company looking to grow revenue by 20% year-over-year (YoY).
  • You have sales teams spread across the globe, selling two products, each with additional features/services that can be sold to customers for additional cost.
  • Marketing is creating all sales-related content, and the product management team provides content for product releases.
  • Your customer success team is phenomenal, and churn rate is running at, or around, industry averages.

Record a Loom video explaining your draft charter,  how you built it out, who you would have worked with, and your thoughts on getting sign-off.

Note:  Use this sales enablement charter template.