Constant Contact – What You Need to Know (June 2022)

Constant Contact is one of the oldest email providers, having started back in 1998 when many people still thought email was this thing from AOL.

While the user interface is dated, the depth of capabilities offered by this platform is impressive.

Who Uses Constant Contact?

Who uses constant contact


Who is Constant Contact For?

Any small business looking for all of these marketing capabilities in one platform should consider the solution. 

The capabilities include emails, social media management, ad and event management, landing pages,

Buyers should note that these features are all solid, but that there are better solutions for each of the individual capabilities.

In other words, if you only need an email management provider, there are better options for the small business owner (e.g., Mailchimp, Moosend, etc..).  However, if you want one solution that has all of these marketing capabilities, this is the solution for you to use.

A Review and Walkthrough of Constant Contact

When you log in to Constant Contact you will be presented with an overview of your email activity.

Constant Contact dashboard

We blurred out live data for this account, but the dashboard shows the following data for the selected time period (last 7, 30, or 90 days)

  • Your total number of contacts.
  • Your email open rate
  • The number of new contacts added
  • Social growth

and it shows the most recent email campaigns you have run.

What Can You Create?

Constant Contact supports far more than email, as you can see on the Create Campaign menu from within the platform.

Create Campaign Menu

You can easily create:

  • Emails – as you would expect with any email management platform (see below)
  • Email automation – set up rules about when emails are automatically sent
  • Social post – social media posts on the most common platforms
  • Ads – Facebook and Instagram ads
  • Events – Set up live and virtual events
  • Survey pages – Query your audience
  • Landing pages – Standard one-page websites for driving sales, newsletter signups, and other actions
  • Websites and stores – create simple websites and e-commerce stores

Creating and Managing Emails


Email Automation

Constant Contact supports sending automated emails based on any of the following seven events:

  • Welcome emails when a new contact joins your mailing list
  • Birthday emails
  • Anniversary emails
  • Email opens.  Send an email anytime the contact opens an email of yours
  • Link clicks.  Send an email anytime the contact clicks on a link in your email
  • Joins a list.  The welcome emails above are for a contact joining any of your email lists. This can be triggered for a specific email list, with each list potentially having its own
  • Shopify order.  When a contact makes their first purchase, send them an email

Creating email automation always begins by assigning a name, then will vary based upon the trigger type, but generally show a dialog box similar to this.

email automation trigger type


In general, after selecting the information on this dialog, you will create the email, either by copying from an existing email or creating manually.


Social Media Posts

You can post to any of the following four social media platforms: Twitter, LinkedIn, Facebook, and Instagram.

Events, Survey, and Landing Pages

We are lumping these together to simply note that these features behave as they do in other platforms used to create these types of pages.

Websites and Stores

All the tools necessary to launch a simple website and store are available within the platform.

Create a website




Around The Web




What is Constant Contact?

We deliver for small businesses with powerful tools to simplify and amplify digital marketing.

Where is Constant Contact’s Headquarters?

Waltham, Massachusetts, United States

When was Constant Contact Founded?

Constant Contact was founded in 1998

Is Constant Contact a Public or Private company?

Constant Contact is privately-held.

How much money has Constant Contact raised?

Constant Contact has raised $423.2M

Latest from the Blog

  • by Syed Balkhi
    Driving sales in B2B companies is a high-effort and high-reward activity.  And lead generation plays the most crucial role in enabling sales. Without qualified leads, your sales team will waste time trying to attract a wider audience that has no real interest in your products and services.  You need to identify real leads that actually […]
  • by Tamsin Fox-Davies
    Did you know business growth events are one of the easiest and fastest ways for you to grow your business (especially when you combine them with email marketing and social media)? Why is that? According to many companies — Constant Contact included — events are brilliant for growing your business because they allow you to […]
  • by Ximena Restrepo
    Reaching potential buyers in the real estate world is what it’s all about. Unlike many other industries, real estate leads often start looking when they’re already ready to buy, so appearing in front of buyers at the right time is essential to any real estate agent’s success.  How can you reduce the time it takes […]
  • by Alaina Brandenburger
    You want to provide your customers with top-notch service, test the waters for a new product launch, or get an idea of how you can improve your products.  And you’ve decided to conduct a survey because you know the results will help you move your business forward. But do you know how to interpret the […]
  • by Cait Carter
    In today’s complex world, email marketing alone isn’t enough. Companies need to develop a rich customer engagement strategy to get a leg up on their competition and improve customer relations.  One of the best ways to do this is to marry SMS and email marketing, using both platforms in a strategic way to communicate seamlessly […]
  • by River Cartie
    The excitement that can be created by a simple announcement email is often overlooked by small businesses. Of course, we’ve all seen the big product launches created by the likes of Apple and Nike but what can a small business do when they have a new product? Or what about just when something new and […]
  • by Megan Smith
    Storytelling marketing is all about engaging your audience and deepening their relationship with your brand.  The power of storytelling is timeless. As a marketing strategy, it probably dates back to the cavemen. Gronk persuaded Zug to trade for his bearskin by telling the heroic tale of how he felled the animal. People want to hear […]
  • by Ryan Pinkham
    In my town, spring through summer is a busy time for local events. Walk into any business, check your inbox, or log onto Facebook and you’ll see posters, invitations, and notices about upcoming activities. The other day, I received an invitation to one of my favorite local restaurants, which hosts monthly wine dinners throughout the […]

Constant Contact Competitors

ActiveCampaign Logo
Moosend Logo
GetResponse Logo


Constant Contact has two paid plans and a free trial.

All pricing plans are tiered based on the number of contacts.

  • Starting at $9.99/month
  • Customer list growth tools (website sign-up forms, Facebook ads)

  • Email Marketing

  • 300+ email templates

  • Store, organize, and view contacts

  • Post to Facebook, Instagram, Twitter, and/or LinkedIn all at once

  • Real-time reporting (list growth, views, clicks)

  • Award-winning live phone and chat support


All features in Core, plus:

  • Starting at $45/month
  • Additional list growth tools (Google ads integrated, text message sign-up, lookalike ad targeting)

  • Automated emails (resend to non-openers, abandoned cart reminder, birthday/anniversary)

  • Auto-generated segments (most, somewhat, least engaged)

  • Conversion and sales reporting

  • Personalized kickoff call

Leave a Reply

Your email address will not be published.