Best Small Business Tools – Sales and Marketing (May 2022)

best sales tools for small business - add these to your sales toolboxAs a small business owner, you need help assembling your sales toolbox. That’s why we have created and now updating our list of the best sales tools for small businesses (end of March 2022).

Note: We are small business owners and use every one of the tools listed in this sales toolbox.

The Ideal Small Business Sales Toolbox

Sound Professional With Every Message

We use Grammarly to ensure every email, every bit of website copy, and anything else in writing is checked for grammatical and spelling.

We also use Grammarly to ensure our writing is clear, engaging and coming across with the right tone.

Use it, your customers will thank you.

Give Grammarly a Try.

And for blog posts, email copy, and other written content suggestions, evaluate Jasper for AI writer tools, and QuillBot for paraphrasing and building upon your ideas.

Note: QuillBot includes grammar checking if you decide to go that route.


Look Creative Without The Designer

We use Canva every day to create a new image for some purpose or another.

Canva has a huge library of stock photos, animations, videos, fonts, and more.

Canva works through an easy-to-use drag-and-drop interface that this design-challenged business owner appreciates.

Try Canva Today.


Create Amazing Digital Ads

Do you advertise on social media?  Google search?

AdCreative.ai is an innovative, AI-based tool that takes your ad copy and imagery as input to produce dozens of variations that you could use in place of your original ideas.

It can connect directly to your ad platform to simplify publishing and updating your ads.

If you do this sort of advertising, check out AdCreative.ai.


Simplify Meeting Scheduling

Scheduling meetings can be a major challenge and a real deal killer. Using Calendly, customers can click on your public-facing calendar and book a time that works for them and for you.

It’s very easy to set up and eliminates a major point of friction that most of us have dealt with far too often.

Check out Calendly.


Stay on schedule

monday.com is an easy-to-use project management tool — you do not have to be a certified project manager to figure out how to use it.

This is the one tool that manages to keep us on schedule and we can’t live without it. 


A CRM Small Businesses Can Use

We have recently begun using Salesflare for our CRM and love it. We had been using Pipedrive and Hubspot, and honestly loved each.

However, once we started using Salesflare we have no plans to go back. It integrates with Gmail, and Microsoft Outlook, and works really well with LinkedIn if you use the Chrome extension that Salesflare has created.

Check out the Salesflare Trust Enablement Profile to learn more.


Sending Emails to Customers

You probably don’t want or need, a larger email marketing tool, so don’t pay for one either.    

We recommend using Moosend.

This easy-to-use tool will support most small business owners, comes with a 30-day free trial, and is easy to use.

Check out Moosend.


Supporting Customers

Isn’t this article about the best sales tools for small businesses?

Yes, and supporting your customers is key to selling more to existing customers.

Check out FreshDesk and Zoho Desk.

Both provide FREE plans that will be powerful enough for your small business, saving you money to hire great support people first, then investing more in technology down the road.


Sales Proposals and e-Signatures

You may run a small business, but you don’t have to appear small.

e-Signatures drive business today, and professional-looking sales proposals, invoices, and the like are critical to providing the professional look you deserve.

Check out PandaDoc as it is the top solution by far.


Do you have a website?

Foolish question, I know.  Use Surfer SEO to improve your rankings and give your business a strategic advantage, both in local rankings and more broadly.

Surfer SEO is easy to use, and our guide for using it effectively will help you get started.

Check out Surfer SEO today.


Final Thoughts

With these small business tools in your sales toolbox, you are ready to take on the world.

If you are using an amazing sales tool for your small business, let us know and we’ll share it with others.

Note: Consider checking out our entire certified tech stack.

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