Are you looking to buy, or create, the best sales enablement platform for Hubspot? If you are standardized on this CRM, and your teams primarily work from within it, you need to review this article.
Note: We have not found one solution covering all Enablement needs, so we have assembled the best breed options to run on your CRM.
Let’s dive in.
Recommendations – Best Sales Enablement Platform for Hubspot
Coaching and Training Solutions
We do not have a recommendation for a coaching and training solution running natively within Hubspot. We will build this out next quarter.
Content Management, Delivery, and Tracking Solutions
When we consider the best sales enablement platform for Hubspot, we need to include content management and delivery solution.
Vendors are not as quick to integrate with Hubspot as they have been with Salesforce and Microsoft Dynamics. Here are the best solutions, with pros and cons, for Hubspot.
Which do you buy first? Training/Coaching or Content Management?
The answer, as always, is it depends. Here is our simplistic decision process for answering this question.
Is your team growing or turning over quickly?
In this scenario, you are at risk of knowledge loss or inability to spread knowledge to new team members quickly.
If this is your situation, buy a solution like Spekit first.
Otherwise, focus on building a data-aware go-to-market foundation
Set yourself up with long-term success by putting the necessary systems in place to support data-aware decision-making.
Summary
The best tools for companies using Salesforce CRM will continue to evolve as our research and conversations deepen.
Final Note: Always use Grammarly to ensure your emails are rock solid.
| Capability | Pitcher | Paperflite | Enable.us | Allego |
|---|---|---|---|---|
| Digital Sales Rooms | Unknown | Solid capabilities, dynamic content (optionally), security, chat/conversation capabilities. | Solid capabilities, dynamic content (optionally), security, chat/conversation capabilities. | Solid capabilities, dynamic content (optionally), security. |
| Content Playback | Unknown | Basic, No Annotations or Notes | Basic, No Annotations or Notes | Basic, No Annotations or Notes Allego notes their capabilities are more advanced and we will investigate in Q2. This press release shows incredible potential. |
| Search | Title, Description | Title, Description | Title, Description | Title, Description, and Sales Call Clips |
| Reporting | Unknown | Sellers can use reporting to identify customer engagement, identify who to reach out to and what to discuss. | Sellers can use reporting to identify customer engagement, identify who to reach out to and what to discuss. | Sellers can use reporting to identify customer engagement, identify who to reach out to and what to discuss. |
| Email Integrations | None | Gmail, Microsoft Outlook | Gmail* (new but untested by our team) | Gmail, Microsoft Outlook |
| CRM Integrations | Salesforce, Oracle Sales Cloud, Microsoft Dynamics, Hubspot | Hubspot, Pipedrive, Microsoft Dynamics | Salesforce, Hubspot (* Only at Growth Plan Pricing) | Salesforce, Microsoft Dynamics, Hubspot, Oracle |
| Pricing | Not Published | Try Free $50/user/month All Pricing | Startup Plan $25/user/month – Unlimited Content Storage for docs, videos, infographics, PDFs, etc. – Content Management including attributes, versioning control, permissions, etc. – Digital Sales Rooms – Contact-based engagement tracking – Sales Room Analytics Growth Plan $50/user/month – CRM Integration (Salesforce & Hubspot) – Video Conferencing Integration (Zoom & RingCentral) – Content Repository Integrations (Google, Microsoft, DropBox) – Content Level Analytics – Individual Content Link Sharing with Detailed Tracking Metrics – Mutual Action Plans – Ideal for teams with 3 or more users Enterprise Pricing not Published – Custom Delivery Domain Name – Reference Management – Sales Room and Mutual Action Plan Templating – Custom Integrations | Not Published |
| Evaluate Now | Evaluate Now | Evaluate Now | Evaluate Now | |