When you’re in the business of selling homes, every advantage counts. That’s why real estate professionals need to be using the best real estate software for marketing and sales.
You can streamline your workflow, get more leads, and sell more properties with the right tools.
In this article, we will stay focused on the best real estate tools you need to succeed right now in this housing market.
Let’s dive in.
Top Real Estate Sales Tools
Best Real Estate CRM Software
In real estate sales, you need to stay on top of every conversation with your buyers and sellers, know what properties you are working on, and understand the local housing market.
When it comes to a real estate CRM solution, you need the following capabilities, nothing more:
Easy-to-use interface
The solution must be easy to use and fit into your existing way of working.
It must be available in your email and from your phone or tablet.
Real estate agents are not sitting in front of a desk at home or in the office all day; you need mobile access.
Automated workflows
You don’t want a system that requires you to add a million pieces of information.
The right real estate CRM software must make data entry easy and automatically take action with the data.
Life moves too fast for you to have to do everything.
Reasonably priced
The best CRM for real estate teams is affordable for small businesses and startups.
You should not have to break the bank to get a great solution.
Our Recommendation
Personal preference around user interface is always difficult to judge, so we wanted to recommend three choices for you to evaluate.
Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business.
Streak is the only CRM built entirely inside of Gmail. Stop switching back and forth between your inbox and other tools.
Salesflare is the intelligent sales CRM that small businesses selling B2B love to use. It’s a zero-input sales pipeline tool that thinks and works for its user, not the other way around.
The Best Real Estate Dialer
A real estate dialer is a crucial tool for making more calls and getting more leads.
It’s a simple piece of technology that allows you to make more calls in less time with the click of a button.
There are a lot of real estate dialers on the market, but not all of them are created equal.
The best real estate dialers have the following features:
Auto or Predictive Dialing
This is the most important feature of a good dialer. It allows you to make multiple calls at once and only connects you to a live person when someone picks up.
Local Presence
When you’re making calls, you want the recipient to see a local number on their caller ID, not an out-of-state or international number.
Call Recording
This is a great feature for quality control and training purposes. You can listen to call recordings to make sure your agents are following the script and using best practices.
Our Recommendation
The best real estate dialer on the market today is JustCall.
JustCall has all the features you need to make more calls and sell more homes — it automates call tracking, recording, auto-dialing, SMS campaigns, and call logging.
Make and receive calls from anywhere in the world using your online browser. Maintain a local presence while working remotely by using local area codes and phone numbers.
CallOnTheGo is a mobile dialer tool that increases work productivity by automatically dialing telephone numbers and reporting.
Best Real Estate Email Marketing Tools
Real Estate professionals are constantly communicating via email and SMS. They are finding, updating, and reaching out to buyers and sellers at a pace beyond what you find in many other sales roles.
When it comes to a real estate email marketing tools, the following capabilities are must-haves.
Leveraging Your CRM
If your email marketing solution can’t work with your existing contact list, you’re in trouble.
Analyze Who’s Interested
You need to know who is showing interest in certain properties and opportunities.
Your email marketing solution must track opens, clicks, forwards to ensure this engagement information is clear.
Be Ease to Use
You want to sell homes, not become an email marketing guru.
The solution should be simple to use, making it easy to include pictures and videos of listings and with lots of mail templates to choose from so you don’t have to create an interesting design from scratch.
Our Recommendation
The following three email marketing tools have great experience working with, and for, real estate professionals.
Convertkit is a marketing automation tool that delivers a simple solution for drip email campaigns and creates easy forms and drips campaigns to automatically send mails to new subscribers.
Grow your business with MailerLite’s fast and scalable email marketing platform. Design responsive newsletters, landing pages and websites using ready-made templates and the intuitive drag & drop editor.
Moosend is a powerful email marketing automation software with world-class features, state-of-the-art automation flows, and lead generation tools that help you grow your business from day one whilst maintaining an award-winning all-in-one user interface.
Final Thoughts
While these tools are phenomenal for real estate agents, real estate investors will find value in these solutions too.
We will continue updating this article with our recommendations for the best real estate software for sales and marketing.
What tools are using to give you and your teams a competitive advantage?
What changes or additions would you suggest?