So you want to create a landing page for your website? One of the reviewed landing page builder tools will help you achieve your goals.
In this article, we will begin with defining the characteristics of a great landing page builder and then provide you with our rankings.
But first, for those of you who want to simply review our ratings for each landing page builder we reviewed.
Landingi currently ranks at the top of our list overall of all landing page builders. While others are stronger in specific areas, this product is great overall and comes in at a budget-friendly price.
Instapage is the leading landing page building platform. It helps digital marketers maximize their advertising conversions and ROAS by delivering hyper-relevant ad-to-page experiences at a scale.
Leadpages® is a digital lead generation software platform that enables entrepreneurs and marketers to easily publish websites and landing pages, so they can turn clicks into customers. Leadpages help you get in business and stay in business online.
The Unbounce Conversion Intelligence™ Platform helps convert more of your visitors into leads, sales, and customers. From pre-optimized landing pages created in minutes to dazzling copy that’s written for you.
GetResponse is a complete online marketing software that helps you grow your audience, engage with customers, and boost online sales. With over 30 tools in one easy-to-use platform, you can transform your online marketing and bring tangible results.
Let’s begin, as we always do, at the beginning.
What is a landing page?
A landing page is a single web page placed on your website to achieve a specific goal.
Landing Pages vs Squeeze Pages
A squeeze page is a landing page designed to capture leads.
These are also referred to as gates, as they are often used to prevent access to a piece of content.
What is a Landing Page Builder?
A landing page builder is a tool that allows you to create, customize, and publish landing pages without the need for coding or design skills.
Most builders come with a drag-and-drop editor that makes it easy to add and arrange elements on your page.
The most popular landing page builders today include:
- Landingi
- Instapage
- Leadpages
- Unbounce
- GetResponse
We rated each landing page builder based on a number of dimensions, review our findings below.
Note: The landing page builder software we evaluated is each capable of delivering stunning landing pages. Your page design skills are truly the only limiting factor for your landing page design.
The Landing Page Builders
Landingi
Landingi
Best overall option for marketing teams looking to quickly generate landing pages
PROS: Very easy to use and comes with 300+ templates, popup support
CONS: Very minor challenge is that it supports the fewest custom domains.
Pricing from $29/month
Instapage
Instapage
The choice for any team needing to create large number of landing pages, each with own custom domain
PROS: Lots of design templates and A/B testing is supported for all price plans.
CONS: The least user-friendly user experience of the landing page builders tested.
Pricing from $199/month
Leadpages
Leadpages
The choice for creating landing pages expected to take a lot of traffic
PROS: The only reviewing builder supporting unlimited traffic.
CONS: Only supports 1 custom domain
Pricing from $37/month
Unbounce
Unbounce
The best choice for marketing agencies
PROS: Supports high-volume landing pages and unlimited users for most plans.
CONS: The least user-friendly user experience of the landing page builders tested.
Pricing from $90/month
GetResponse
GetResponse
The best landing page builder for small businesses looking for a robust marketing automation solution
PROS: Great price and easy to use with loads of capabilities beyond building landing pages
CONS: The least robust functionality of all the builders reviewed, but more than sufficient for most small business owner
Pricing from $15.58/month and a FREE plan alternative.
Background Information for Landing Pages
What types of goals do landing pages support?
We’ve mentioned lead generation as a common goal.
What are the types of lead page goals, including this one, that you most often see?
Generate leads
Squeeze pages often sit in front of downloadable content, event registrations, and similar value-added content and experiences.
Leads are then added to an email list and possibly called by your sales team.
Promote a product or service
These pages are often heavier on copy (on-page text) and meant to persuade the reader to buy the product (e.g., courses, digital downloads, etc).
How to build landing pages
A landing page is one of the most important pieces of your puzzle, and getting it right can mean the difference between a conversion and a bounce.
Here are a few key tips:
- Keep it simple. A landing page should be free of distractions like sidebars, navigation, and links to other pages on your site.
- Use persuasive copy. Write headlines that grab attention and explain what the user will get by taking the desired action.
- Use strong calls to action. Buttons should be large and clearly labeled with a verb that describes the desired action, such as “Download,” “Sign Up,” or “Learn More.”
- Include images or videos. People are more likely to convert when they can see what they’re getting.
- Use testimonials. If you have happy customers, use their words to persuade others to convert.
- Make sure you develop mobile responsive landing pages. More than half of all web traffic now comes from mobile devices, so a responsive design is essential.
- Use A/B testing. This technique allows you to compare two versions of a landing page to see which performs better.
- Monitor your results. Check your landing page analytics to see how users are interacting with your page and make changes as needed.
Can you use these tools like a website builder?
Landing pages are designed to be one-off pages, not part of an ongoing website.
While some landing page builders do offer features that allow you to create a basic website, they’re not meant to be used as a full-fledged website builder.
For that, you’ll want to use a tool like WordPress, Wix, or Squarespace.
Do landing pages affect SEO?
No, landing pages don’t affect your website’s SEO unless they are run from your domain.
You can use tools like Surfer SEO to measure the extent of the impact if they are run there.
What did we miss?
Let us know.
Did we miss important topics related to landing pages?
Is there a landing page builder you feel we should have included?
| Landingi | Instapage | Leadpages | Unbounce | GetResponse | |
|---|---|---|---|---|---|
| Top Overall Choice | The Choice when You Need Unlimited Custom Domains | Top Choice for High Traffic Sites | Top Choice for Landing Page Wizards and Marketing Agencies | Top Choice for Small Businesses Needing a Complete Marketing Automation Suite | |
| Ease of Use | 9/10 | 7/10 | 8/10 | 8/10 | 8/10 |
| G2 Rating | 4.4/5.0 (191 Reviews) | 4.3/5.0 (401 Reviews) | 4.2/5.0 (151 Reviews) | 4.4/5.0 (317 Reviews) | 4.2/5.0 (824 Reviews) |
| Number of Landing Page Templates | 300+ | Around 100 (500+ layouts) | 100+ | 100+ | 100+ |
| Can create unlimited landing pages | Yes | No | Yes | No | Yes (except for the free plan) |
| Exit-intent Popup Support | 50+ (for Create, Automate, and Agency Plans) | No | Yes | Yes | Yes |
| Ability to A/B Test | Automate and Agency Plans Only | Yes | Pro Plan Only | Optimize and Accelerate Plans | Yes |
| Mobile Design Support | Yes | Yes | Yes | Yes | Yes |
| Payment Support | Yes | No | Pro Plan Only | No | Yes |
| Named Users | Core: 2 Create: 10 Automate: 10 Agency: 20 | Not Listed | Not Listed | Launch: 2 Optimize: Unlimited Accelerate: Unlimited | Free: 1 Email Mktg: 1 Mktg Automation: 3 Ecommerce: 5 Max: 500 |
| Unique Visitors Supported | Core: 1K Create: 20K Automate: 40K Agency: 50K | Not Listed | Unlimited | Launch: 20K Optimize: 30K Accelerate 50K | Free: 1000 Others: Unlimited |
| Custom Domains | 1-5 (Based upon Plan) | Unlimited | 1 Domain | 1-10 (Based upon Plan) | TBD |
| Overall Value and Quality | 9/10 | 7/10 | 8/10 | 7/10 | 8/10 |
| Pricing | From $29/month to $109/month | $199/month and up | From $37/month to $74/month | From $90/month to $225/month | From Free, $15.58, and up. |
| Free Trial Access | 14-Day Free Trial | 14-Day Free Trial | 14-Day Free Trial | 14-Day Free Trial | Free Plan |
| Trust Enablement Profile | View Profile | View Profile | View Profile | View Profile | View Profile |
| Top Overall Choice | The Choice when You Need Unlimited Custom Domains | Top Choice for High Traffic Sites | Top Choice for Landing Page Wizards and Marketing Agencies | Top Choice for Small Businesses Needing a Complete Marketing Automation Suite | |