So you want to create a landing page for your website? One of the reviewed landing page builder tools will help you achieve your goals.
In this article, we will begin with defining the characteristics of a great landing page builder and then provide you with our rankings.
But first, for those of you who want to simply review our ratings for each landing page builder we reviewed.
| Landingi | Instapage | Leadpages | Unbounce | |
|---|---|---|---|---|
| Top Overall Choice | The Choice when You Need Unlimited Custom Domains | Top Choice for High Traffic Sites | Top Choice for Landing Page Wizards | |
| Ease of Use | 9/10 | 7/10 | 8/10 | 8/10 |
| Number of Landing Page Templates | 300+ | Around 100 (500+ layouts) | 100+ | 100+ |
| Can create unlimited landing pages | Yes | No | Yes | No |
| Exit-intent Popup Support | 50+ (for Create, Automate, and Agency Plans) | No | Yes | Yes |
| Ability to A/B Test | Automate and Agency Plans Only | Yes | Pro Plan Only | Optimize and Accelerate Plans |
| Mobile Design Support | Yes | Yes | Yes | Yes |
| Payment Support | Yes | No | Pro Plan Only | No |
| Named Users | Core: 2 Create: 10 Automate: 10 Agency: 20 | Not Listed | Not Listed | Launch: 2 Optimize: Unlimited Accelerate: Unlimited |
| Unique Visitors Supported | Core: 1K Create: 20K Automate: 40K Agency: 50K | Not Listed | Unlimited | Launch: 20K Optimize: 30K Accelerate 50K |
| Custom Domains | 1-5 (Based upon Plan) | Unlimited | 1 Domain | 1-10 (Based upon Plan) |
| Overall Value and Quality | 9/10 | 7/10 | 8/10 | 7/10 |
| Pricing | From $29/month to $109/month | $199/month and up | From $37/month to $74/month | From $90/month to $225/month |
| Free Trial Access | 14-Day Free Trial | 14-Day Free Trial | 14-Day Free Trial | 14-Day Free Trial |
| Trust Enablement Profile | View Profile | View Profile | View Profile | |
| Top Overall Choice | The Choice when You Need Unlimited Custom Domains | Top Choice for High Traffic Sites | Top Choice for Landing Page Wizards | |
Let’s begin, as we always do, at the beginning.
What is a landing page?
A landing page is a single web page placed on your website to achieve a specific goal.
Landing Pages vs Squeeze Pages
A squeeze page is a landing page designed to capture leads.
These are also referred to as gates, as they are often used to prevent access to a piece of content.
What is a Landing Page Builder?
A landing page builder is a tool that allows you to create, customize, and publish landing pages without the need for coding or design skills.
Most builders come with a drag-and-drop editor that makes it easy to add and arrange elements on your page.
The most popular landing page builders today include:
- Landingi
- Instapage
- Leadpages
- Unbounce
We rated each landing page builder based on a number of dimensions, review our findings below.
Note: The landing page builder software we evaluated is each capable of delivering stunning landing pages. Your page design skills are truly the only limiting factor for your landing page design.
Landingi is the Winner – Let’s Demonstrate Using it
Ready to create landing pages?
The Landingi user interface is straightforward — we simply click into the landing page section and click on the big blue “Create new landing page” button and see this.
We will start with one of the customizable templates — so we click that button.
With so many attractive templates to choose from, we decide to use the simple newsletter template.
The editor then shows, which allows you to create and edit the page to your heart’s content.
Now, with this landing page editor you can leverage these key features:
- Drag and drop elements onto the canvas — or drag and drop them around the canvas.
- Leverage dynamic text replacement (see the [Company Name] field in the blue box for an example).
- Insert videos, images, text, or raw HTML.
- Preview the output as it would show up on the desktop or mobile phone.
- Take advantage of a clean user interface to be up and running quickly.
We made almost no changes and published it here.
See the publishing options screen:
You can publish directly to a WordPress site, on a web server, or to Shopify.
We could use this as part of our sales funnel, to gather leads via our marketing campaigns, etc.
Does Landingi integrate with Google Analytics?
Yes, this helpful article explains the process to integrate with Google Analytics.
Background Information for Landing Pages
What types of goals do landing pages support?
We’ve mentioned lead generation as a common goal.
What are the types of lead page goals, including this one, that you most often see?
Generate leads
Squeeze pages often sit in front of downloadable content, event registrations, and similar value-added content and experiences.
Leads are then added to an email list and possibly called by your sales team.
Promote a product or service
These pages are often heavier on copy (on-page text) and meant to persuade the reader to buy the product (e.g., courses, digital downloads, etc).
How to build landing pages
A landing page is one of the most important pieces of your puzzle, and getting it right can mean the difference between a conversion and a bounce.
Here are a few key tips:
- Keep it simple. A landing page should be free of distractions like sidebars, navigation, and links to other pages on your site.
- Use persuasive copy. Write headlines that grab attention and explain what the user will get by taking the desired action.
- Use strong calls to action. Buttons should be large and clearly labeled with a verb that describes the desired action, such as “Download,” “Sign Up,” or “Learn More.”
- Include images or videos. People are more likely to convert when they can see what they’re getting.
- Use testimonials. If you have happy customers, use their words to persuade others to convert.
- Make sure you develop mobile responsive landing pages. More than half of all web traffic now comes from mobile devices, so a responsive design is essential.
- Use A/B testing. This technique allows you to compare two versions of a landing page to see which performs better.
- Monitor your results. Check your landing page analytics to see how users are interacting with your page and make changes as needed.
Can you use these tools like a website builder?
Landing pages are designed to be one-off pages, not part of an ongoing website.
While some landing page builders do offer features that allow you to create a basic website, they’re not meant to be used as a full-fledged website builder.
For that, you’ll want to use a tool like WordPress, Wix, or Squarespace.
Do landing pages affect SEO?
No, landing pages don’t affect your website’s SEO unless they are run from your domain.
You can use tools like Surfer SEO to measure the extent of the impact if they are run there.
What did we miss?
Let us know.
Did we miss important topics related to landing pages?
Is there a landing page builder you feel we should have included?
| Landingi | Instapage | Leadpages | Unbounce | |
|---|---|---|---|---|
| Top Overall Choice | The Choice when You Need Unlimited Custom Domains | Top Choice for High Traffic Sites | Top Choice for Landing Page Wizards | |
| Ease of Use | 9/10 | 7/10 | 8/10 | 8/10 |
| Number of Landing Page Templates | 300+ | Around 100 | 100+ | 100+ |
| Limits on Published Pages | None | Yes | None | None |
| Exit-intent Popup Support | 50+ (for Create, Automate, and Agency Plans) | No | Yes | Yes |
| A/B Testing | Automate and Agency Plans Only | Yes – A/B testing is available with all plans. | Pro Plan Only | Optimize and Accelerate Plans |
| Mobile Design Support | Yes | Yes | Yes | Yes |
| Payment Support | Yes | No | Pro Plan Only | No |
| Named Users | Core: 2 Create: 10 Automate: 10 Agency: 20 | Not Listed | Not Listed | Launch: 2 Optimize: Unlimited Accelerate: Unlimited |
| Unique Visitors Supported | Core: 1K Create: 20K Automate: 40K Agency: 50K | Not Listed | Unlimited | Launch: 20K Optimize: 30K Accelerate 50K |
| Custom Domains | 1-5 (Based upon Plan) | Unlimited | 1 Domain | 1-10 (Based upon Plan) |
| Overall Value and Quality | 9/10 | 7/10 | 8/10 | 7/10 |
| Pricing | From $29/month to $109/month | $199/month and up | From $37/month to $74/month | From $90/month to $225/month |
| Free Trial Access | 14-Day Free Trial | 14-Day Free Trial | 14-Day Free Trial | 14-Day Free Trial |
| Trust Enablement Profile | View Profile | View Profile | View Profile | |
| Top Overall Choice | The Choice when You Need Unlimited Custom Domains | Top Choice for High Traffic Sites | Top Choice for Landing Page Wizards |