12 Best FREE Go-to-Market Software Solutions (May 2022)

Certified Tech StackThere are too many platforms, and many cost more than a down payment on a new house. That’s why we wanted to share with you the best free go-to-market software available on the market right now, in April of 2022.

Let’s start at the start.

And, to ensure we are aligned, when we talk about these free tools for our revenue teams, we will cover the entire revenue team’s needs – to the best of our abilities.

Please let us know if you feel we missed an important category or a specific tool.

For those of you who want to see who made it to the top, without reading the entire article, here is the summary.

Best FREE CRM
Hubspot
Hubspot CRM
Best FREE Customer Success Platform
Totango
Totango
Best FREE Digital Adoption Platform
Usetiful Logo
Usetiful
Best FREE Email Marketing Platform
Mailchimp Logo
Mailchimp
Best FREE Project Management
monday.com logo
monday.com
Best FREE Goal Setting Software
Profit.co
Best FREE Social Media Management
Buffer Logo
Buffer
Best Free Customer Service Platform
Freshdesk
Best FREE Time Tracking
Toggl Track
Best FREE Process Management Tool
Pipefy Logo
Pipefy
Best FREE Sales Content Management
Showell Logo
Showell
Best FREE Document Management Software
PandaDoc Logo
PandaDoc

Best Free CRM Software

What is CRM?

A simple CRM software definition would note that CRM is short for Customer Relationship Management. Therefore, CRM is simply a software solution that helps you manage your relationship with prospects and customers.

Hubspot is the best free CRM software today

HubspotHubspot remains the best FREE CRM platform today.

Many businesses will never be large enough to outgrow their capacity or capabilities, nor have a complex enough sales process to require a more robust solution.

However, if you are interested in our broader CRM recommendations, check out these articles.

What do you get with the FREE Hubspot sales CRM — what are the key features and capabilities?

  • One million contacts
  • Unlimited users
  • Email tracking and templates
  • Gmail and Microsoft Outlook integration

Hubspot has built a great support system via the HubSpot Community and HubSpot Academy, allowing ongoing learnings from the company and expert users.

Give Hubspot CRM a try today

Try Now

If we should evaluate your CRM solution, reach out to our Founder, John Moore, on LinkedIn.

Best FREE Customer Success Platform

What is customer success?

Customer success is a process and job function focused on helping your customers achieve the goals they bought your product or solution.

Totango is the best free customer success platform right now

TotangoThere are some great options on the market for this category — but we have a clear winner when it comes to supporting your customer to achieve their goals: Totango.

What is Totango FREE?

Totango allows your business to specify criteria around what a healthy customer looks like via specific levels of engagement, interactions, etc.

For example, did the customer pay their bill?

Totango will integrate neatly into your sales process via its integration with platforms like Hubspot ONLY if you upgrade. The no-cost version does not support connecting to your customer relationship management software.

This integration limitation is a negative for your sales operations team, limiting its value to support upsell and cross-sell opportunities throughout the sales process. However, as a no-cost option, this platform still delivers, just not in a fully integrated manner.

The FREE Community version includes:

  • Up to 100 customer accounts
  • Customer 360
  • Customer Health Score
  • Customer Experience Canvas
  • Customer Journey Templates
  • Automated Workflows
  • Email Campaigns

The free version of Totango comes with support in their Customer Community, Product Knowledgebase, and On-Demand Learning and Live Training areas.

Try Totango Today

Try Now

If we should evaluate your Customer Success solution, reach out to our Founder, John Moore, on LinkedIn.

Best FREE Digital Adoption Platform

What is digital adoption?

Digital adoption is the term used to describe the process of helping users understand and use your digital products or solutions.

Usetiful is the best free digital adoption platform now

Usetiful Logo

Usetiful is a Digital Adoption Platform that has a FREE version.

The product is not as slick as paid alternatives we have reviewed (such as Spekit), but at a Free price point, we are not in a position to be as picky about the user interface.

In addition:

  • The FREE version does not include access to usage metrics (aka the reports), so you cannot determine what content is used.
  • As with Spekit and similar products, a Chrome extension identifies the application areas where hotspots, tours, and checklists launch.
  • Due to the above, the product requires Google Chrome.
  • In addition to the Chrome extension, users must install JavaScript code into the web application with which they are using Usetiful.
  • 1 product tour & 1 page with smart tips
  • 2000 assists / month
  • One team member

The free version comes with access to the help center and no other support options.

Try Usetiful Today.

Try Now

If we should evaluate your Customer Success solution, reach out to our Founder, John Moore, on LinkedIn.

Best FREE Goal Setting Software

What is goal setting?

Goal setting is defining specific goals and then planning the actions needed to achieve them.

Profit.co is the best free goal setting software today

Achieving revenue goals requires all teams to align and think strategically. Yes, helping your team members close deals by creating sales collateral or delivering sales training matters — but only when it helps meet the business objectives.

We advocate for the Objectives and Key Results (OKRs) process for creating this top-down, well-aligned approach to setting goals, so we wanted to include a platform supporting this need.

Our recommendation is Profit, which also, as you may have guessed, integrates with your Hubspot CRM system.

The platform enables management to set goals from the top and cascade them downward and outward while building alignment and engagement across the business.

We have not yet found any significant limitations — however, we will keep looking and updating this article when and if we do.

The Free version can be used by a team of up to 5 users and comes with email support and access to their help center.

Try Profit.co Today

If we should evaluate your Goal Setting solution, reach out to our Founder, John Moore, on LinkedIn.

Best Free Project Management Software

What is project management?

Project management is the process of planning, organizing, and managing resources to achieve specific goals.

monday.com is the best FREE project management software right now

If you are like most businesses, you are juggling a million things at once. And the chances are good that not all of those tasks fall squarely into your area of expertise. That’s where project management software comes in: it can help you manage projects from

monday.com logoIf you are looking for FREE project management software, we recommend using monday.com.

The FREE version of monday.com includes:

  • Up to two registered user seats.
  • Unlimited boards
  • Unlimited docs
  • 200+ templates
  • Over 20 column types
  • iOS and Android apps
Try monday.com Today

Try Now

If we should evaluate your Project Management solution, reach out to our Founder, John Moore, on LinkedIn.

Best Free Marketing Tools

 

Best Free Email Marketing Software

What is email marketing?

Email marketing is sending targeted messages to customers or potential customers through email.

Mailchimp is the best free email marketing software available today

Mailchimp LogoThe FREE version of Mailchimp supports:

  • 2000 contacts
  • Marketing Customer Relationship Management System (CRM)
  • Creative Assistant
  • Website Builder
  • Mailchimp Domain
  • Forms & Landing Pages

We recommend checking it out as the best free marketing automation software we have evaluated.

Try Mailchimp today

Try Now

If we should evaluate your Customer Success solution, reach out to our Founder, John Moore, on LinkedIn.

Best Free Social Media Management Software

What is social media management?

Social media management is managing and publishing content to social media platforms.

Buffer is the best free social media management software today

Buffer LogoBuffer is our top pick for social media management software. It has a FREE plan that includes:

  • Ten posts per account
  • One user
  • Three social channels

The only downside is that you cannot schedule more than ten posts at a time. But, if you are starting out or have a small team, it should be more than enough.

The free version of Buffer comes with email and social media support and access to their self-service knowledge base.

Try Now

Best Free Meeting Scheduling Software

What is meeting scheduling?

Meeting scheduling is the process of organizing and managing appointments and meetings.

Calendly is the best free meeting scheduling software today

If you are looking for a FREE way to schedule meetings, we recommend using Calendly.

The FREE version of Calendly includes:

  • Unlimited meeting invitations
  • Meeting slots for one person
  • One meeting at a time

The free version comes with email support and access to their help center.

Try Now

Best Free Customer Support Software

What is customer support?

Customer support is tactical, focused on helping customers answer questions and troubleshoot issues.

What is customer service?

Customer service is more strategic. While the role can involve solving customer problems, the position takes a broader approach to meeting the customer’s needs.

Freshdesk is the best free customer support software right now

If you are looking for FREE customer support software, we recommend Freshdesk.

The FREE version of Freshdesk includes:

  • Unlimited number of agents and support cases
  • Knowledge base (private and public)
  • Support for canned responses
  • Private and public notes on tickets

The FREE version of Freshdesk comes with 24×7 email support and access to their knowledge base and user forums.

Try Freshdesk Today

Try Now

If we should evaluate your Customer Service solution, reach out to our Founder, John Moore, on LinkedIn.

Best Free Time Tracking Software

What is time tracking?

Time tracking is the process of logging and recording the amount of time spent on tasks or projects.

Toggl is the best free time tracking software on the market

If you are looking for FREE time tracking software, we recommend using Toggl.

The FREE version of Toggl includes:

  • Up to 5 users
  • Project tracking for an unlimited number of projects and clients.
  • Web, mobile, and desktop apps
  • Idle time detection
  • 100+ integrations and browser extensions to support others.

The free version of Toggl comes with access to the knowledge base.

Try Toggl Today

Try Now

If we should evaluate your Time Tracking solution, reach out to our Founder, John Moore, on LinkedIn.

Best Free Sales Management Software

When you are looking for the best free sales tools, you don’t want to sacrifice your ability to make more sales as a result.

Best Free Pipeline Management Software

What is pipeline management?

Pipeline management is tracking and managing opportunities throughout the sales process.

Pipefy is the best free pipeline management software available today

Pipefy LogoThe FREE version of Pipefy includes:

  • Database records – Up to 500
  • Storage – Up to 2GB
  • Users – Up to 10
  • Cards – Up to 50 per month
  • Workflows – Up to 5

The free version of Pipefy comes with access to Pipefy University, help articles, and their user community.

Try Pipefy Today

Try Now

If we should evaluate your Pipeline Management solution, reach out to our Founder, John Moore, on LinkedIn.

Best Document Workflow Software

What is document workflow?

Document workflow is the process of creating, approving, and distributing documents. This includes the ability to sign documents digitally.

The best document workflow software today is PandaDoc

If you are looking for FREE document workflow software, we recommend using PandaDoc.

The FREE version of PandaDoc includes:

  • Unlimited legally binding eSignatures
  • Unlimited document uploads
  • Mobile app

The FREE version provides access to their help center, user community, training videos, and customer-only webinars.

Try PandaDoc Today

Try Now

If we should evaluate your Customer Success solution, reach out to our Founder, John Moore, on LinkedIn.

Best Free Sales Enablement Software

What is Enablement?

Enablement supports prospects and customers along their journey by arming all customer-facing roles to deliver consistently great information and experiences to ensure these groups identify and overcome their business challenges positively and measurably.

In other words, it helps sellers work more effectively and efficiently with prospects.

And it helps customer success, support, and similar roles work well with existing customers.

Sales Enablement Software typically supports many of these capabilities:

  • Sales Content Management, Delivery, and tracking, creating rich engagement between the sales rep and prospect. These enablement software offerings may include document management capabilities.
  • Sales Engagement support for measuring how engaged prospects are with you at various touchpoints, including during meetings, email tracking, sales calls, email tracking, sales calls, etc. This type of sales enablement platform enables improvements in terms of sales performance during these critical points during the sales cycle.
  • Performance measurement for your sales teams, optimizing the sales pipeline, finding sales process friction points, etc.
  • Sales training management, delivery, and tracking, ideally tying the user of sales training to the performance of your sales team and the individual sales rep.
  • Create alignment with your marketing teams and sales teams.

Note: No all-in-one platform on the market supports all of these capabilities, at least not today. Organizations buy sales enablement software and related solutions from multiple vendors, trying to piece together a hodge-podge of systems they hope will improve their sales processes and overall results.

With this defined, let’s break out the best FREE Sales Enablement tools to help you throughout your Enablement efforts.

 Best FREE Sales Enablement Tool – Content

Showell LogoIn the eyes of our team, there is only one right choice for this selection, Showell.

What is Showell?

Showell is the only major Sales Enablement software solution to offer a FREE for life option. The FREE product includes the following key features and capabilities:

  • Up to 5 users and 25 documents
  • Support is available via their Slack community
  • Sales Content storage capabilities are sufficiently robust.
  • Sellers can use reporting to identify customer engagement, identify who to reach out to, etc.
  • Sales Content viewing supports annotation and note-taking.
  • Digital Salesroom-style delivery of content includes standard security options and necessary reporting.

Sales reps, sales training, marketing, and other groups may become frustrated by the 25 document limit, which you will need to evaluate for your business.

Will this sales content limit your sales productivity and your ability to close deals? Only you can answer that question for your business.

The sales content management, delivery, and reporting make Showell our choice, hands-down, for content management in this category.

You can learn more about Showell on their profile here on GTMSoftware, and read the How-To articles we are creating to support your journey if you use their tools.

The Showell FREE version comes with Self-service onboarding, Help Center and tutorial videos, Virtual product training, and support via a Slack-based community.

Try Showell Today

Try Now

If we should evaluate your Sales Asset Management solution, reach out to our Founder, John Moore, on LinkedIn.

 Best FREE Sales Enablement Tools – Training and Coaching

At the FREE level, we recommend using Showell to deliver informal training as we have not found a purely free sales training platform that functions at the level necessary to support your teams.

Summary

That’s it for our recommendations this month.

What should we have included?

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