Sprout Social – What You Need To Know Now (June 2022)

Sprout Social is a great social media platform for Enterprise companies and social media agencies to amplify their efforts across all channels.  

The platform is powerful, and the only major negative is the price point which is too high for most who are not in the enterprise or social media agency line of work.

Who Uses Sprout Social?

Brands like the following, and 30,000 others, use Sprout Social.

Platforms Supported

Like other platforms in this category, you want to begin by connecting your social media profiles into the platform.  

And they support the major ones and many that others do not, including:

  • LinkedIn
  • Twitter
  • Instagram
  • Facebook
  • TikTok
  • WhatsApp
  • YouTube
  • Pinterest
  • Google My Business
  • Google Analytics
  • TripAdvisor
  • Glassdoor
  • Yelp

Setting these up is straightforward, so won’t waste and works the same as every other platform, requiring. you to login, grant Sprout Social permissions, and you are all set.

Performance is Front and Center

After you begin using the platform, you’ll begin to be exposed to rich analytics, starting with the dashboard when you login.

  • I can immediately see what posts are popular across each platform and get an overall sense of engagement across all platforms.
  • Sprout is great team-level capabilities built in, so you also see your tasks on the dashboard.
  • And you queue of posts can easily be jumped to from here.

And the product comes with a rich set of built-in reports for when you want to dig deeper.  Simply click on the reports option in the left-hand menu to view dozens of reports.

Sprout Social comes with a large set of valuable reports.

Again, Enterprises who treat social as an important channel, and social media agencies who work with many clients, will love this.

Managing Direct Messages

You can easily manage all one-on-one communications across your social profiles via the Smart Inbox.

Messages and interactions in the Smart Inbox

This is a huge time-saver, managing all of this from one place.

Sharing the Workload – Team Task Assigments

Clicking on the pin icon in the image above allows you to create a task for yourself or someone else on your team, these then show in the Tasks section.

The task list

And from here you can easily open up any of your tasks to understand what you are being asked to do, the context of the message that prompted the task, and even assign the tasks type to streamline assignment to others on the team.

Feeds – Finding Content to Share

One of the regular struggles for anyone managing social media is to identify content to share with your audience, feeds provides an answer.

You can pull in content from RSS feeds (from other websites), from Twitter, and from Instagram hashtags.

Feeds from instagram

As you can see in the above screenshot, content is visible to you in the user interface, and you can either instantly share it out or mark it for follow-up (in the case of instagram).  

And for Twitter and other feeds, you can assign tasks based upon content, reshare, or share it via email with others not in the Sprout Social system.

Your Content Plan and Calendar

Sprout Social includes a rich set of content planning capabilities that go well beyond simpler, less expensive solutions.

Sprout Social Calendar

As you can see, from here you can easily visualize your social media calendar, which will likely align or at least overlap with your overall marketing calendar to promote events, planned content releases, and so forth.

You can easily create drafts, edit existing content in the calendar, and find new content from the main publishing menu.

Powerful features that everyone will want to take advantage of, include:

  • Post via RSS.  When you post blog updates, have Sprout load them automatically into your content queue.
  • SproutLink in bio is a great tool that provides a landing page for additional information and links for users to follow up on.  Like this:

Sprout Link

This is a visual way to spotlight additional articles. you want followers to check out and helps you overcome the limitations of social platforms that typically only allow one link in your social media profile.

The Find Content page allows you to search for a particular subject, and returns back content for you to add to your content queue.

Find content in sprout

You can have the content filtered down to a specific time frame, and sorted by relevance, popularity, or post date.

Social Listening

Sprout Social has powerful listening tools built in for an additional cost.

Sprout Social Listening Tools

We won’t dive into this area as we did not pay for the additional capabilities.


There are a lot more capabilities built into Sprout Social.  Tools that will delight any team or business that invest heavily into social media channels.

Around The Web

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FAQs

What is Sprout Social?

Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real-time, and turn social data into meaningful insights—at scale.

Where is Sprout Social’s Headquarters?

Chicago, Illinois, United States

When was Sprout Social Founded?

Sprout Social was founded in 2010

Who is the CEO of Sprout Social?

Justyn Howard

Is Sprout Social a Public or Private company?

Sprout Social is a publicly-held company.

Pricing

Sprout Social has 3 plans and a 30-day free trial.

Standard
  • $99/month
  • 5 Social Profiles
Professional
  • $169/month
  • 10 Social Profiles
Advanced
  • $279/month
  • 10 Social Profiles
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