Showpad – What You Need To Know Now (May 2022)

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What does Showpad do?

Showpad is pioneering revenue enablement for the new digital buying team. Our revenue enablement platform makes it easy for sales and marketing teams to create rich content experiences and relevant, timely conversations that drive faster revenue. The result: predictable growth, happier buyers, and more successful, motivated sellers. We call it Modern Selling because it’s collaborative, digital-first, and insight-driven. And it runs circles around the traditional B2B playbook.

What is Showpad?

Showpad gives customer-facing teams the skills, knowledge, content, and tools to create relevant, impactful conversations.

Where is Showpad’s Headquarters?

EMEA: Ghent, Belgium
US: Chicago, Illinois

When was Showpad Founded?

Showpad was founded in 2011

Who is the CEO of Showpad?

Hendrik Isebaert

Is Showpad a Public or Private company?

Showpad is a privately held company.

How much money has Showpad raised?

Showpad has raised $185M.

What security standards has Showpad achieved?

Showpad is GDPR Compliant, ISO 27701:2013 and 27701:2019, ISAE 3402, and AICPA SOC 2 compliant. Learn more.

What integrations does Showpad have?

Integrations:  Salesforce, Marketo, Outlook, Gmail, Outreach, SalesLoft

What are the Primary Verticals Supported by Showpad?

Manufacturing & Engineering, Chemicals, Health & Medical Devices, Technology, Construction

What are the secondary verticals supported by Showpad?

Consumer Products, Energy and Primary Goods

What is the average size of Showpad customers in terms of revenue?

More than $1B

What is the average size of Showpad customers in terms of headcount?

More than 10,000

Latest Blog Content

  • by Showpad
    So you’ve hired a killer sales team. They’re sharp. They’re hungry. They’re willing to learn. They’ve shadowed every call they can. They’ve even read every one-pager that’s available to them. You’ve given them all the training you possibly can, and now it’s time to release them into the wild.  Wait! Have you heard of this […]
  • by Showpad
    “Event-based marketing used to be huge. Nowadays, people want to find that information themselves.” That’s Connor Fassnacht, Digital Marketing Lead for the Americas at Corian® Design, a DuPont Company. He’s talking about the shift in buyer behavior we’ve seen over the past decade.  Before, prospects would turn to sales reps for education and information. Nowadays? […]
  • by Showpad
    Personalized video is a buzzy topic in B2B. Maybe overly so. Like something the whole company gets excited about for five minutes today and forgets about tomorrow when the Next Big Thing comes along.  Is video the quick fix that’s gonna solve all your sales challenges and make buyers come begging for demos? Go ahead, […]
  • by Showpad
    Meet Patricia Westfall, a Senior Manager for the Sales Capability Planning & Enablement team at Kaiser Permanente. In this interview, she shares how she and her team are adding value during virtual conversations with customers—and how they’re partnering with marketing to build curated content experiences.   How has your role changed over the last year? I’ve been […]
  • by Showpad
    Call it flattery if you want but we’re not kidding: enablement is one of the toughest jobs in sales. Only the strong savvy can hack a gig where metrics matter so much—and you have so little way of showing your contribution to them.  Some enablement organizations solve the problem by reporting on narrow metrics—but easily […]
  • by Showpad
    Marketers have *opinions* about salespeople. Do you? It’s OK, you’re among friends here.  “Sellers aren’t using our content enough.” “They’re not using our content the right way.” “They’ve gone rogue with poorly punctuated, off-brand, off-message sales decks.” Organizations need modern marketers to play a critical role: chief buyer advocate. But you can’t do that if […]
  • by Showpad
    Let’s take a moment of silence for all those emails and Calendly invites your prospects are ignoring.  Sad, but who can blame them? Buyers are getting spammed left and right.  And that’s unfortunate, because for most big B2B purchases—mind-numbingly complex as they are—buyers could really use the help of a competent, prepared sales rep.  Unfortunately, […]
  • by Showpad
    Rachael Pugh and Nathalie Vervaet have never met in person. Yet, working together, they’ve built a high-performance sales enablement function at TOUGHBOOK Europe—the European Mobile Solutions Business Division of electronics giant Panasonic. They designed new industry research methods that include both customers and sales reps. They overhauled their sales enablement platform, building resource hubs around […]

Showpad Competitors

Saleshood Logo
SalesHood is a Trusted Vendor
Paperflite Logo
Paperflite is a Trusted Vendor
Highspot is a Participating Vendor


Showpadvs Highspot


  • June 2018 – LearnCore – Sales Learning
  • October 2016 – Taptera – Sales Productivity
  • March 2016 – LIA – Sales Content Distribution
  • December 2014 – StoryDesk – Interactive presentations


Three pricing packages are available.

  • Essential
  • Plus
  • Ultimate

While the company includes details about what is included in each package, it does not provide actual pricing on the website.

Showpad Pricing

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