Showpad – What You Need To Know Now (May 2022)

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What does Showpad do?

Showpad is pioneering revenue enablement for the new digital buying team. Our revenue enablement platform makes it easy for sales and marketing teams to create rich content experiences and relevant, timely conversations that drive faster revenue. The result: predictable growth, happier buyers, and more successful, motivated sellers. We call it Modern Selling because it’s collaborative, digital-first, and insight-driven. And it runs circles around the traditional B2B playbook.

What is Showpad?

Showpad gives customer-facing teams the skills, knowledge, content, and tools to create relevant, impactful conversations.

Where is Showpad’s Headquarters?

EMEA: Ghent, Belgium
US: Chicago, Illinois

When was Showpad Founded?

Showpad was founded in 2011

Who is the CEO of Showpad?

Hendrik Isebaert

Is Showpad a Public or Private company?

Showpad is a privately held company.

How much money has Showpad raised?

Showpad has raised $185M.

What security standards has Showpad achieved?

Showpad is GDPR Compliant, ISO 27701:2013 and 27701:2019, ISAE 3402, and AICPA SOC 2 compliant. Learn more.

What integrations does Showpad have?

Integrations:  Salesforce, Marketo, Outlook, Gmail, Outreach, SalesLoft

What are the Primary Verticals Supported by Showpad?

Manufacturing & Engineering, Chemicals, Health & Medical Devices, Technology, Construction

What are the secondary verticals supported by Showpad?

Consumer Products, Energy and Primary Goods

What is the average size of Showpad customers in terms of revenue?

More than $1B

What is the average size of Showpad customers in terms of headcount?

More than 10,000

Latest Blog Content

  • by Showpad
    Showpad has been named one of Inc.’s 2022 Power Partners. Thousands applied, but only 252 were given this honor.  What’s an Inc. Power Partner? Great question, because it’s kind of a big deal. Inc. is one of the leading business magazines in the United States, focused on helping businesses grow and innovate. This year they’ve […]
  • by Showpad
    What to keep in mind as you chart your sales enablement journey. Navigating your way in the modern sales landscape is hard. And it’s easy to head down the wrong path when looking for the right solution for your needs. But don’t worry; The Forrester Wave™: Sales Content Solutions, Q4 2022 is here to guide […]
  • by Showpad
    Summer is officially over. And in many parts of the world, temperatures are starting to drop. That can only mean one thing: Showpad’s TRANSFORM 22, the world’s largest sales enablement event, is just around the corner. TRANSFORM 22 is coming! On November 8, over 1,000 sales, marketing, and enablement professionals worldwide will gather (virtually) for […]
  • by Showpad
    Aaaah, the trusty, reliable traditional buyer journey. We all know it, use it, and some even swear by it. But there’s a problem… What the heck’s happened to the buyer journey? Let’s face it, the modern buyer journey is a mess. The path from awareness to purchase is a labyrinth of touchpoints, dead ends, communications, […]
  • by Showpad
    Something’s happening to the sales enablement tools you rely on, and you might need to sit down for this. Like other sales enablement tools, Showpad was conceived to create ultimate selling experiences for our customers. Helping them streamline processes, win more deals faster, and find a powerful home to create genuinely engaging content. It’s a […]
  • by Showpad
    In an exciting update to our entry as a finalist in 2022 SaaS Awards, we’ve been chosen as the winner of the Best Content Management Innovation in a SaaS Product category. It’s an amazing honour. “Our purpose at Showpad is to enable people to be at their best, and this win is testament to the […]
  • by Showpad
    It’s a phrase we’ve all heard a thousand times: Content is king. And when you have the right content, you start conversations, demonstrate value, and address pain points with buyers in ways no sales deck can.  So it stands to reason that the more content you have, the better. Right? Well … no. That’s not […]
  • by Showpad
    For a long time sales teams were like ballet troops: Dominated by a handful of naturally talented superstars, who took center stage and nailed every performance. Having someone you can count on to deliver their numbers under pressure is still an asset. But it’s also risky and impossible to scale. Unless… Instead of relying on […]

Showpad Competitors

Saleshood Logo
SalesHood is a Trusted Vendor
Paperflite Logo
Paperflite is a Trusted Vendor
Highspot is a Participating Vendor


Showpadvs Highspot


  • June 2018 – LearnCore – Sales Learning
  • October 2016 – Taptera – Sales Productivity
  • March 2016 – LIA – Sales Content Distribution
  • December 2014 – StoryDesk – Interactive presentations


Three pricing packages are available.

  • Essential
  • Plus
  • Ultimate

While the company includes details about what is included in each package, it does not provide actual pricing on the website.

Showpad Pricing

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