Showell – What You Need To Know Now (May 2022)

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What does Showell do?

Showell is a new way to manage sales content. It is one tool to manage, present, share, and track your sales content. With Showell you: Control Sales Content – all content is in one place and always up-to-date | Access Sales Content – with any device, in any location, even offline | Collaborate Sales Content – one tool for marketing, sales, distributors, and customers

Primary Use Cases: Managing, presenting, sharing and analyzing the sales content (and analyzing the shared content).

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FAQs

What is Showell?

Showell is a new way to manage sales content. It is one tool to manage, present, share, and track your sales content.

Where is Showell’s Headquarters?

Jyväskylä, Western Finland, Finland

When was Showell Founded?

Showell was founded in 2012

Who is the CEO of Showell?

Sami Suni

Is Showell a Public or Private company?

Showell is a privately held company.

How much money has Showell raised?

Showell has raised $1.5M.

What integrations does Showell have?

Salesforce

What are the Primary Verticals Supported by Showell?

Manufacturing and Distributors (Machinery, Building materials, Medical Devices)

What are the secondary verticals supported by Showell?

Healthcare, Logistics, Financial, Wholesale, Cosmetics

What is the average size of Showell customers in terms of revenue?

In sales-led operations +100M€.  In PL it does not matter

What is the average size of Showell customers in terms of headcount?

In our Sales Led operations the average number of licenses is around 100 – the headcount would be more of course. In our Product Led operations the headcount doesn’t really matter.

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Company Response to Our Questions

Why Buy?

Why do customers buy from you?

Intuitive and easy-to-use product. The best price-feature combo for their needs.

 

When they go with a competitor, why do they make that choice?

In most such cases there are other systems in place that push the customer towards the competitor. Or then there are other personal/geographical reasons. Someone has used other products before in another company or so on.

What makes you different from the other solutions?

We are the only sales enablement vendor to offer Free version. You can start using Showell Free anytime. Later you can upgrade but you don’t have to. Also, our Professional plan enables a lot more visual tailoring than most of the competitors.

DEIB (Diversity, Equity, Inclusion, and Belonging)

What is the business doing to improve DEIB in the organization, from front-line to executive table to board room?

All teams are multicultural and heterogenic. Teams get a lot of independence in creating psychological safety eg. organizing events, training, and such. We believe that each Showellian is a unique persona with their own dreams, fears, and skillsets – and are treated with dignity and respect.

Trust Enablement Analysis


How did Showell’s Free Product Do for Content Reporting?

Showell’s Free product achieved a rating of “Level 2: Basic” based upon the index, meaning:

  • Can tie content usage to a specific account/deal/stage but no insights on impact.
  • Can easily identify what content is never being used in deals.

 


How did Showell’s Paid Product Do for Content Reporting?

Showell’s Free product achieved a rating of “Level 3: Informative” based upon the index, meaning:

  • Can tie content usage to a specific account/deal/stage and provide revenue attribution to its usage.
  • May be able to measure the impact of content on:
    • Deal stage velocity
    • Deal stage exit %
    • Overall Deal Velocity
    • Win Rate
  • Can identify what content is never being used in deals.

 

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