Showell – What You Need To Know Now (May 2022)

What does Showell do?

Showell is a new way to manage sales content. It is one tool to manage, present, share, and track your sales content. With Showell you: Control Sales Content – all content is in one place and always up-to-date | Access Sales Content – with any device, in any location, even offline | Collaborate Sales Content – one tool for marketing, sales, distributors, and customers

Primary Use Cases: Managing, presenting, sharing and analyzing the sales content (and analyzing the shared content).

Recommended for Evaluation for:

FAQs

What is Showell?

Showell is a new way to manage sales content. It is one tool to manage, present, share, and track your sales content.

Where is Showell’s Headquarters?

Jyväskylä, Western Finland, Finland

When was Showell Founded?

Showell was founded in 2012

Who is the CEO of Showell?

Sami Suni

Is Showell a Public or Private company?

Showell is a privately held company.

How much money has Showell raised?

Showell has raised $1.5M.

What integrations does Showell have?

Salesforce

What are the Primary Verticals Supported by Showell?

Manufacturing and Distributors (Machinery, Building materials, Medical Devices)

What are the secondary verticals supported by Showell?

Healthcare, Logistics, Financial, Wholesale, Cosmetics

What is the average size of Showell customers in terms of revenue?

In sales-led operations +100M€. In PL it does not matter

What is the average size of Showell customers in terms of headcount?

In our Sales Led operations the average number of licenses is around 100 – the headcount would be more of course. In our Product Led operations the headcount doesn’t really matter.

Latest Blog Content

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How to Measure Sales Enablement?
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At its core, sales enablement is about providing the sales team with the tools, resources, and training they need to sell effectively. It has redefined sales strategies worldwide, but how do we ascertain its effectiveness? How do we ensure our efforts in sales enablement are translating into results? One of the modern management theory founders, […]
Strategies for Overcoming Challenges in Sales Performance Management
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How to Set Realistic and Achievable Sales Targets: A Comprehensive Guide
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The Ultimate Guide: Top 25 Sales Discovery Questions
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Understanding your prospect is the cornerstone of any successful deal and sales discovery questions are vital to grasping your prospect's core needs and challenges. Beyond simply presenting your product or service, it's about deeply understanding their aspirations and concerns. These questions are more than mere inquiries; they are strategic instruments that decode your client's essential […]
Mastering Sales Onboarding: The Key to Success in B2B Sales
September 5, 2023 by
In the fast-paced world of B2B sales, a high-performing sales team can be the difference between exponential growth and stagnation and one critical process that sets the stage for success is sales onboarding. This comprehensive guide aims to provide clarity around sales onboarding, highlight its significance, and provide actionable steps for implementation and continuous learning.
Customer Needs Analysis: Converting Challenges into Solutions
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In today's dynamic B2B landscape, mastering customer needs analysis is no longer just a desirable skill—it's a necessity. An in-depth understanding of your client's unique requirements can be the difference between closing a lucrative deal and missing out on a golden opportunity. However, truly comprehending these needs, especially in the intricate world of B2B sales, […]
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Company Response to Our Questions

Why Buy?

Why do customers buy from you?

Intuitive and easy-to-use product. The best price-feature combo for their needs.

When they go with a competitor, why do they make that choice?

In most such cases there are other systems in place that push the customer towards the competitor. Or then there are other personal/geographical reasons. Someone has used other products before in another company or so on.

What makes you different from the other solutions?

We are the only sales enablement vendor to offer Free version. You can start using Showell Free anytime. Later you can upgrade but you don’t have to. Also, our Professional plan enables a lot more visual tailoring than most of the competitors.

DEIB (Diversity, Equity, Inclusion, and Belonging)

What is the business doing to improve DEIB in the organization, from front-line to executive table to board room?

All teams are multicultural and heterogenic. Teams get a lot of independence in creating psychological safety eg. organizing events, training, and such. We believe that each Showellian is a unique persona with their own dreams, fears, and skillsets – and are treated with dignity and respect.

Trust Enablement Analysis

How did Showell’s Free Product Do for Content Reporting?

Showell’s Free product achieved a rating of “Level 2: Basic” based upon the index, meaning:

Can tie content usage to a specific account/deal/stage but no insights on impact.
Can easily identify what content is never being used in deals.

How did Showell’s Paid Product Do for Content Reporting?

Showell’s Free product achieved a rating of “Level 3: Informative” based upon the index, meaning:

Can tie content usage to a specific account/deal/stage and provide revenue attribution to its usage.
May be able to measure the impact of content on:
- Deal stage velocity
- Deal stage exit %
- Overall Deal Velocity
- Win Rate
Can identify what content is never being used in deals.

Trust Enablement