An Unbiased Look at Modus

What does Modus do?

Modus is sales enablement, simplified.  Sales reps use the platform for easy access to content, buyer engagement tools, and just-in-time learning.  Marketers distribute their content in a way that is relevant to selling situations.  Both direct sales and dealer/distributor reps become more confident to engage with buyers in a meaningful way.

Perceptive data provides a depth of insights for continuous improvement to advance every deal. Many companies including AT&T, Caterpillar, Toro, and others, choose Modus as the way to distribute, consume, and share content. 

Modus is a simple yet sophisticated way for sales and marketing teams to collaborate on achieving higher win rates and inspired customers.

Primary Use Cases:

Seller efficiency – PRODUCT: Modus

  • Seller’s ability to find just what they need to engage buyers through intuitive streaming-like content ribbons and Google-like search, significantly reducing pre-meeting prep time.
  • Smart categories deliver the most viewed and engaged content based on peer and customer engagement.
  • Sellers receive an easy access to their most recently viewed and favorite content.

Seller effectiveness – PRODUCT: Modus, Lead Capture

  • Tell the right story to a buyer through relevant content and delivery.
  • Receive buyer intent through the measured engagement of curated content.
  • Increase buyer mindshare through easy-to-use digital sales rooms.
  • Gain buyer consensus through cross-functional engagement within digital sales rooms.

Marketing Resource Utilization – PRODUCT: Modus, Virtual Product Tour (VPT)

  • Manage content requests from sales and delivery through an engaging user experience on any device.
  • Marketing content use and insight into content effectiveness through value-based, scoring dashboards.
  • Gain seller mindshare with content promotion, notifications, and collections.

Business Initiative Success – PRODUCT: Modus, Virtual Product Tour, Micro-Learning

  • Deliver Go-to-market programs, product launches, and field campaigns through content collections and best practice categorization.
  • Reinforce sales process, sales training, onboarding, and retention/expansion with the same user experience that drives seller efficiency and effectiveness.

Enablement technology ROI – PRODUCT: MODUS, Virtual Product Tour, Micro-Learning, Lead Capture

  • The Modus platform is designed to be highly adaptoble with little to no training. We deliver the highest value to cost ratios in the industry.
  • Integrations with content management, CRM, and marketing automation systems reinforce ROI for all sales and marketing systems.

Modus FAQs

What is Modus?

Modus is sales enablement, simplified.  Sales reps use the platform for easy access to content, buyer engagement tools, and just-in-time learning.  Marketers distribute their content in a way that is relevant to selling situations.  Both direct sales and dealer/distributor reps become more confident to engage with buyers in a meaningful way.

What integrations does Modus have?

Integrations:  Salesforce, Oracle Sales Cloud, Eloqua, Hubspot, Marketo, Box

Who is the CEO of Modus?

Orrin Broberg

What are the Primary Verticals Supported by Modus?

Modus was incorporated in 2013.  The initial product vision focused on manufacturing dealers and distributors, and then grew into medical device companies.  As a result, today over 40% of the current install base is in the Industrial Manufacturing vertical and over 30% in Medical devices and Pharma.  The remaining install base is primarily B2B technology. 

What are the secondary verticals supported by Modus?

Modus has gone through an investment shift and product transformation in 2021.  As a result, Modus is now addressing companies with business-to-business sales organizations that range from 50 to 1000 direct sellers and any sized dealer/distributor modeled business.

What is the average size of Modus customers in terms of revenue?

Modus serves companies from small businesses with $8M annual revenue as well as multi-billion-dollar companies such as AT&T, Caterpillar, and more.   Average revenue from our customers is in excess of $600M annually.

What is the average size of Modus customers in terms of headcount?

Average 4,000 direct employees (range from 50 to 250,000).   Average 500 sellers (range 10 to 20,000 sellers).

Latest Blog Content

  • by
    What is your vision for your absolute best sales kickoff event ever? Take a moment and envision the rapt attention of leadership, sales teams, marketers, and even partners while strategies for the year are discussed and aggressive growth goals are set. Imagine your attendees having easy access to all the information needed, accessible on their […]
  • by
    It's that time of year, when we tend to reflect upon the past year and look ahead at the coming year. But most of all, we’d like to express our gratitude and thankfulness to all of you—whether you’re a customer, partner, or just a friend of Modus—you’re appreciated more than you know! We’re so grateful […]
  • by Modus
    As one of the largest sectors in the healthcare industry, there are currently over 900 medical device companies (IBIS 2022) making it a continually fast-growing and competitive market. Most sales reps in this field face similar challenges such as: Engaging potential buyers. Being responsive to prospects and customers. Sharing information that builds trust to win […]
  • by Modus
    Winning deals in today's uber-competitive market requires active buyer engagement. Relevant content shared by sales reps helps build that engagement and creates deeper buyer conversations. Unfortunately, we hear time and time again that sales reps have a hard time finding the right content to do the job but it's not because it doesn't exist. In […]
  • by Modus
    Today’s increasingly complex business environment requires sales technologies that can keep pace with buyer expectations and demands while supporting the organization’s goals (digitalization, flexible work, etc.) – especially during uncertain times. "Hype Cycles and Priority Matrices help organizations to navigate the hype and disillusionment that surround innovations and to identify high-benefit innovations. Executive leaders should […]
  • by Modus
    In-person events, conferences, and trade shows are once again valuable lead generation sources for the manufacturing, medical device, and specialty retail industries. According to a Bizzabo report, 95% of marketers believe in-person events significantly impact achieving primary business goals. And 81% of events are expected to have an in-person element coming out of the pandemic. […]
  • by Modus
    The year is winding down, and setting sights on the new year is upon us. You know the drill—resolutions for a healthier, more productive life. Personal goals to get fit, take a bucket-list trip, or worry less. Whatever it is, 2023 is finally the year we keep up with our resolutions beyond February, right? While […]
  • by Modus
    We've heard it before…"content is king!" However, I never knew that was a Bill Gates quote from 1996?! How things have changed since those 'dark ages.' Today, engaging content is quickly becoming one of the most important parts of an effective marketing strategy. But with the plethora of content being pushed out to try to […]

Company Response to Our Questions

Why Buy

Why do customers buy from you?

With Modus’ legacy product offering and value proposition, customers valued a white label mobile app that delivered online/offline content mostly to indirect sellers.

With our updated offering in 2021 and new approach to the market, customers purchase us for 2 main reasons…

  1. To drive meaningful engagements between their sellers and buyers through digital content delivery and collaboration. Buyers can digitally engage, which maps to todays’ buying trends. Sellers receive intent signals from that digital engagement and analytics informing deal progression.
  2. To simplify their enablement program distribution through a user experience that requires no training and promotes adoption.
When they go with a competitor, why do they make that choice?

There are customers that require an enablement solution with a significant level of capability and customized delivery. The more complex the organization, product line and abundance of resources, the greater need for a more feature deep solution.

What makes you different from the other solutions?

The Modus platform provides only those features that are critical to distribute assets, for end users to consume and share and for leadership to measure. The result is …

  1. A simplified experience for all stakeholder users.
  2. High adoption rates.
  3. Reduced total cost of ownership and more obvious return on investment.

DEIB (Diversity, Equity, Inclusion, and Belonging)

What is the business doing to improve DEIB in the organization, from front-line to executive table to board room?

No response.

Trust Enablement Analysis

How did Modus’s Product Do?

Modus achieved a rating of “Level 3: Informative” based upon the index, meaning:

  • Can tie content usage to a specific account/deal/stage and provide revenue attribution to its usage.
  • May be able to measure the impact of content on:
    • Deal stage velocity
    • Deal stage exit %
    • Overall Deal Velocity
    • Win Rate
  • Can identify what content is never being used in deals.


Leave a Reply

Your email address will not be published.