GetResponse is a complete marketing automation tool, and a great choice for small business owners, solopreneurs, real estate brokers/investors/agents, and other small teams to leverage for their inbound and outbound marketing needs.
Who Uses GetResponse?
GetResponse can do as little, or as much, of your marketing automation as you need.
- Forms and Popups
- Landing Pages
- Managing Ads
- and much more
For our walkthrough, let’s just focus on a couple of areas: Emails and Landing pages.
Email Management Basics in GetResponse
When you log in to GetResponse, you immediately get a sense of its core competencies, and of the robust features that surround them.
You can see along the top the following: Contacts, Email marketing, and Reports.
These are cornerstone capabilities for your GetResponse marketing automation platform.
You are focused on building your list and reaching out to them.
The rest of the dashboard shows other important capabilities, including autoresponders, landing pages, and any other features you want to easily access when you log in.
Let’s jump right over to Email Management by clicking that menu option in the top navigation.
As you can see, you can easily access:
The past emails you’ve sent along with statistics for unique open and click-through rates.
You can easily manage these emails, archiving them, drilling deeper into reporting insights, and so on.
In-progress work that you are not yet ready to send.
You do run A/B testing, right?
Alternative versions of a given newsletter, allowing you to test which copy, design, and imagery, works best for your audience to increase click-throughs and open rates.
When you find a format that works, save it as a template to more quickly create and send new emails.
Do you want to automatically send an email every time you post a new article to your blog?
Any information that can be accessed via an RSS feed can be consumed by GetResponse and added to an email template you configure to further automate getting fresh information out to your audience.
Your reporting data.
Creating Email Newsletters
In the Email Marketing navigation, click back to Newsletters and click on the Create Newsletter button.
The screen then changes to the creation page, where the summary information for this new email is available.
There is nothing out of the ordinary with these options, of course, selecting subject lines, options to send now or later, and so on.
The Perfect timing option uses a past performance for each recipient to determine when to send it, trying to get it into their inbox at a time they are most likely reviewing their emails.
Designing the Message
GetResponse comes with a large number of templates for you to choose from when building a new email newsletter.
For the design-challenged, time-constrained, average business owner, this is exactly what is needed.
For anyone with time and design skills, you can build the entire email yourself from a blank starting point.
However, for this, we chose one of the templates.
- Modify, delete, or hide elements
- Drag in new elements, from text to images to videos, and more, from the right-hand side of the screen into the editor.
- You can save pieces, or blocks, of your email design for use in other email newsletters. For example, save your standard header and footer to easily drag them into new emails.
We won’t bore you with the entire process, although we will come back and add a video at some point soon.
Building landing pages in GetResponse works similarly.
Click on Landing Pages in the main menu.
Choose the Create Landing Page button and you are once again presented with dozens of templates to choose from, as well the option to build the landing page from a blank canvas.
We choose one of the templates.
As you can see, you can drag items onto the canvas from the right-side menu, you can preview the page in desktop and mobile views, and you can create multiple Variants for A/B testing your landing pages.
It doesn’t get any easier.
Anyway, that’s it for today, we’ll be back with more updates soon.
Around the Web
GetResponse is a complete online marketing software that helps you grow your audience, engage with customers, and boost online sales. With over 30 tools in one easy-to-use platform, you can transform your online marketing and bring tangible results.
Gdansk, Pomorskie, Poland
GetResponse was founded in 1998
GetResponse is a privately held company.
Dozens of integrations including Salesflare, Salesforce, Zoho, Hubspot, and others.
Tech, Healthcare, Retail
Construction, Financial Services
Less than $10M
Less than 10.
The product comes with a Free offering for up to 500 contacts. In addition, there are 3 paid plans.
- Up to 500 contacts
- Unlimited newsletters
- 1 landing page – Create and host 1 landing page with a monthly limit of 1000 visitors.
- Website Builder – Create and host 1 website and access all essential features like galleries, popups, and forms.
- Connect your domain
- Signup forms
All in Free, plus:
- At least 1000 contacts
- Unlimited landing pages
- Unlimited Website Builder – Get all advanced features inside the website builder and enjoy a bigger bandwidth for your website.
- Basic segmentation – Segmentation based on contact details stored in your account.
- Email scheduling
All in Basic, plus:
- At least 1000 contacts
- Marketing automation
- 3 team members
- Contact scoring and tagging
- Advanced segmentation
- 5 sales funnels
All in Plus, and:
- At least 1000 contacts
- Unlimited automation
- Paid webinars
- 5 team members
- Ecommerce features – Built-in features and integrations to make streamlined sales across different channels.
- Web push notifications
- Unlimited funnels