Americas Keynote Speaker – Q4 2022
Senior Vice President, Enablement
Roderick Jefferson is a Senior Executive with 20+ years of sales enablement leadership experience.
He is also an acknowledged practitioner and keynote speaker in the sales enablement space that
understands how to create bridges between internal organizations to empower sales to exceed
Roderick is the author of the Amazon bestselling book, Sales Enablement 3.0: The Blueprint to
Sales Enablement Excellence. He is currently an Executive-in-Residence with VentureScale and
one of the founding members of the Sales Enablement Society. Roderick is also a member of
several Advisory Boards, including Capella University, Autobound.ai, Sales for the Culture, and
He held a variety of executive leadership, sales, sales enablement, operations, and customer
experience roles at Netskope, Roderick Jefferson & Associates, Marketo, Oracle Marketing Cloud,
Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T.
When not working on sales enablement projects and programs, he can be found perfecting the art of
barbecuing or playing on his bocce court in his backyard with his family.
What Session is Roderick Leading?
Roderick will be the keynote speaker for our America’s event, focused on his vision of the future of enablement. His years of experience in the profession position him to provide a unique perspective, grounded in the reality — not research and theory.
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