ActiveCampaign – What You Need to Know Now (May 2022)

What does ActiveCampaign do?

ActiveCampaign’s category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automation that combine email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 75% of ActiveCampaign’s customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.

ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth.

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Table Of Contents

1. What does ActiveCampaign do?
2. FAQs
3. Latest from the Blog
4. ActiveCampaign Competitors
5. Pricing
   • Lite
   • Plus
   • Professional
   • Enterprise

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FAQs

Latest from the Blog

• Build a Killer Outbound Marketing Strategy With These 8 Tactics
  December 6, 2022 by Jeremy Collier
  ActiveCampaign Build a Killer Outbound Marketing Strategy With These 8 Tactics Ask any marketer about outbound marketing, and you’ll probably get the same old canned response: “Outbound marketing is an outdated, interruptive model. Inbound is the way to go.” While it’s true that outbound marketing is interruptive, it’s not an approach you should just throw […]
• What is Affiliate Marketing? How to Start Promoting and Earning
  December 1, 2022 by Jeremy Collier
  ActiveCampaign What is Affiliate Marketing? How to Start Promoting and Earning Many consumers today feel like they know all of marketing’s old tricks. They expect that when a business communicates with them, it acts only in the interest of profits. A cynical customer is harder to convince and harder to close. Affiliate marketing is 1 […]
• A Simple Guide to Social Media Advertising (Plus Examples & Tips)
  November 21, 2022 by Jeremy Collier
  ActiveCampaign A Simple Guide to Social Media Advertising (Plus Examples & Tips) There are currently 4.62 billion social media users worldwide—over half of the world’s population. You can reach wider audiences and grow your business within this huge pool of people. But in the busy world of social media, getting to your prospects is easier […]
• What Does Effective Lead Tracking Look Like? 8 Best Practices
  November 17, 2022 by Jeremy Collier
  ActiveCampaign What Does Effective Lead Tracking Look Like? 8 Best Practices As marketers, we love generating new sales opportunities.  As salespeople, we love opening those conversations, and we especially love the bit where we close a deal and turn those leads into customers. Where we’re often not so good, however, is the bit in between. […]
• The Complete Guide to Lead Management
  November 17, 2022 by Jeremy Collier
  ActiveCampaign The Complete Guide to Lead Management Many marketers tend to invest too much time and effort in top-of-funnel activities. It’s not that these aren’t important—you can’t do a lot if you’re not attracting new customers. The problem is that many of us get so excited at the prospect of capturing more and more leads […]
• Top 8 Email Newsletter Software: Business Value, Features, and FAQs
  November 15, 2022 by Jeremy Collier
  ActiveCampaign Top 8 Email Newsletter Software: Business Value, Features, and FAQs Email newsletters are a marketing staple for many businesses. Whether sent monthly, weekly, or quarterly, they help nurture your relationship with your audience. But you need the right newsletter software to deliver your newsletter. This article will cover what email newsletter software is and […]
• Eye-Opening Black Friday Statistics and Trends for 2022
  November 10, 2022 by Jeremy Collier
  ActiveCampaign Eye-Opening Black Friday Statistics and Trends for 2022 2022 turned out to be a bumpy ride for both businesses and consumers. As we approach another Black Friday, this year’s holiday sale will come with its own challenges for brands to prepare for. How will global economic uncertainty affect future Cyber Week sales? What influences […]
• New platform features to look out for in Q4 2022
  November 4, 2022 by kmacksey
  ActiveCampaign New platform features to look out for in Q4 2022 At ActiveCampaign our customers come in every shape and size. We work with small, medium and enterprise businesses in every industry across B2C, B2B and Ecommerce. But do you want to know the one thing they all have in common? They’re focused on growth.  […]

ActiveCampaign Competitors

Pricing

ActiveCampaign has four paid plans.  

Full details for each package can be found here.

Lite

• $9/month

Plus

• $49/month

Professional

• $149/month

Enterprise

• Price not provided