ActiveCampaign – What You Need to Know Now (May 2022)

What does ActiveCampaign do?

ActiveCampaign’s category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automation that combine email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 75% of ActiveCampaign’s customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.

ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth.

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Table Of Contents

1. What does ActiveCampaign do?
2. FAQs
3. Latest from the Blog
4. ActiveCampaign Competitors
5. Pricing
   • Lite
   • Plus
   • Professional
   • Enterprise

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FAQs

Latest from the Blog

• Level Up Your Payment Solution to Drive Growth With Mollie + ActiveCampaign
  July 1, 2022 by activecampaign
  ActiveCampaign Level Up Your Payment Solution to Drive Growth With Mollie + ActiveCampaign Payments are a crucial component of all businesses. After all, every company has to earn money to survive. A payment service provider (PSP) is there to help companies make accepting payments as easy as possible. They allow businesses to offer a wide […]
• Our Guide To The Top Paid (And Free) Email Testing Tools
  June 27, 2022 by Jeremy Collier
  ActiveCampaign Our Guide To The Top Paid (And Free) Email Testing Tools Your marketing team sends out hundreds of email marketing campaigns. They pay close attention to the marketing copy and email content and play around with the format to make them the best they can be. After all, no one wants to send a […]
• SEO vs. SEM: Practical Differences and Which To Prioritize
  June 23, 2022 by Jeremy Collier
  ActiveCampaign SEO vs. SEM: Practical Differences and Which To Prioritize It’s no secret that we marketers love our acronyms (CTA, CPC, MQL, PPC, etc.). Two that are regularly misused are SEO and SEM, and that’s fair enough because they have a lot in common. However, SEO and SEM are not the same, and they require […]
• Bridge the Gap Between In-Person and Virtual Sales With Hybrid Selling
  June 21, 2022 by Steven Tran
  ActiveCampaign Bridge the Gap Between In-Person and Virtual Sales With Hybrid Selling There’s no doubt about it. The pandemic left sales professionals with no other choice but to adopt a more digital sales approach. And this method is here to stay. A full 80% of B2B sales interactions between supplier and customer will take place […]
• Build stronger customer relationships and automate interactions using ActiveCampaign forms
  June 21, 2022 by jprince
  ActiveCampaign Build stronger customer relationships and automate interactions using ActiveCampaign forms When someone actively fills out a form, that’s a good sign that they are incredibly engaged. Why else would they take time and volunteer information about themselves? That’s a great time to follow up with content, an email, or even direct outreach from someone […]
• How ActiveCampaign Is Honoring Juneteenth
  June 17, 2022 by cmarion
  ActiveCampaign How ActiveCampaign Is Honoring Juneteenth I was 2 weeks into my time at ActiveCampaign but I had gotten the memo that donuts on the kitchen island were usually an open invitation for consumption.  Now, to know me is to know that I rarely say “No” to a sweet. So, with little hesitation, I opened […]
• Get more done in less time with a more streamlined and intuitive navigation.
  June 16, 2022 by kmacksey
  ActiveCampaign Get more done in less time with a more streamlined and intuitive navigation. We’re excited to introduce an optimized, streamlined navigation experience in the ActiveCampaign platform. These improvements make it: Quicker to navigate around the platformEasier to find related features, settings, and reportsSimpler to complete core ActiveCampaign tasks  You’ll also be able to complete […]
• Slow Business: Symptoms, Top Causes, and How to Thrive in Spite of Them
  June 16, 2022 by Jeremy Collier
  ActiveCampaign Slow Business: Symptoms, Top Causes, and How to Thrive in Spite of Them All businesses experience fluctuations in sales, revenue, and profit. Some are more reasonable than others, but rare is the business that maintains consistent revenue every single month. Often, the factors that influence busyness (not business) are within your control, but this […]

ActiveCampaign Competitors

Pricing

ActiveCampaign has four paid plans.  

Full details for each package can be found here.

Lite

• $9/month

Plus

• $49/month

Professional

• $149/month

Enterprise

• Price not provided