Equity, Inclusion, Belonging, and Diversity in Sales Enablement

Not convinced that Diversity in Sales, Enablement and other customer-facing teams matter for your bottom line?

“Companies in the top quartile for racial and ethnic diversity are 35 percent more likely to have financial returns above their respective national industry medians.” –According to McKinsey

Morally, there should be little doubt of the importance of diversity in sales and around it, and the broader focus on diversity, equity, inclusion, and belonging (DEIB) is vital. 

And, if your board, executive team, or anyone else doubts the economic value, this study, and others, should make it clear it’s not just a moral issue; it’s an economic one too.

The Trust Enablement team has launched a program to put DEIB front-and-center, and before we get into the details, why should you participate?


Fortunately, as the # 1 Global Source of Enablement Information on the planet, we are well-positioned to drive positive change.

And, as a bonus, the positive change leads to better business outcomes.

What’s in it for you?
  • When Enablement Professionals start raising strategic opportunities, they find more opportunities for professional growth.
  • As others have already seen, making the world a better place is as rewarding as you would expect it to be.
How to get involved
  1. Join the Enablement Community on Slack.
  2. Add yourself to our #DEI channel to join our council and help shape the programs we launch.


Time and time again, as companies realize the value of having their Enablement teams using Trust Enablement insights and resources, they see the positive results in their own business.


The more you want to create positive revenue outcomes, the more you will see the value in collaborating with us on DEIB initiatives.

What’s in it for you?
  • Listing on our program page – Be recognized for being part of the solution.
    • This page will go live in April, 2022.
  • Rights to publish unique co-branded content on the Trust Enablement site focused on areas related to this program that are considered educational. For example, content around:
    • Careers in Enablement.
    • Tips for hiring managers.
    • Anything related to DEIB.
  • Ability to participate in activities the DEIB Council defines for our initiative.
How to get involved

Companies that have already sponsored this effort are making the following commitments:

  • Paying the $5000 Sponsorship Fee
  • Committing to at least ONE DEIB-related change in 2022

Diversity, Equity, Inclusion, and Belonging (DEIB) - Our Commitment to ChangeAs I look ahead to 2022, there is so much that the Enablement community can accomplish.  One area where massive change is required is DEIB (Diversity, Equity, Inclusion, and Belonging) — that is why we will be launching a new program through our efforts at Trust Enablement.

Our Goal?

Creating an Enablement profession consisting of professionals that better represent the diversity of the world’s population.

When I began my journey creating what is now called Trust Enablement, I started from a bottom-up approach, focusing on “Helping Enablement Practitioners and Leaders Succeed.”

While this was good, I extended it further to recognize that it was critical to ensure that the businesses using Enablement were tremendously successful.  


If they were successful, they would hire more Enablement professionals at higher wages, allowing them to have better lives for themselves and their families.

And through this, other businesses could flourish; from software vendors through consultants — we could create a virtuous flywheel.

But, the goal was still incomplete. That fact is why the goal of Trust Enablement continues to grow, as you see on our website, to:

Helping Enablement Practitioners and Leaders succeed, the businesses they work for achieve positive, measurable business outcomes while making our work environments more diverse, inclusive, equitable, with openness to all people and ideas.

We are weaving all three components of this puzzle into our mission: People, Business Outcomes, and DEIB. 

Why not join with another effort focused on diversity in sales?

While I applaud the work of the Sales Enablement SocietySeismic, and SV Academy to launch their Enableship program, I believe launching a separate program is beneficial.


Inclusion, Equity, Belonging, and Diversity in Sales Enablement and elsewhere cannot result from one viewpoint, one group, only.

Why are we launching a separate effort?

Actual change needs to come from the people in the trenches.

We are forming a council of Enablement Practitioners and Leaders, with our kickoff meeting in mid-January, to determine where we focus our efforts.  

Due to this, our approach may not align other programs.

This effort is a crucial initiative for our Trust Enablement Slack-based community, where we focus on sharing and collaborating on Enablement and how to create real, positive change.

Multiple solutions from multiple groups are beneficial.

Transparency and collaboration are critical elements of change.

I have long stated that Trust, Transparency, Honesty, and Collaboration are centerpieces to success.

We will publish meeting minutes, key points of agreement, commitments, and progress on those commitments.

Global Commitment

Our goal is to launch this with support from more than three businesses. We launched our our program on January 3rd, 2022, by reaching out to companies and organizations globally, asking them to participate and sponsor these efforts.

We will not have companies signing up for different levels of support, but we will celebrate different types of support.

  • Diversity requires us to celebrate and support differences; that includes different types of support for our efforts.
  • Inclusion means we will include every participant possible right from the outset.
  • Equality means every supporter will get recognized, but no tiered levels of support lead to the perception that some organizations are more supportive than others.
  • Belonging requires listening to ideas and criticism from everyone who participates.

2022 is a year of change, and I look forward to collaborating with each of you to make that change for the better.

Companies – Do you want to participate?

We will be announce sponsors in April as we want to launch this in a globally united manner — with a large # of sponsors versus a small group of companies.

Cost: We are reaching out to companies across the globe to ask them to participate in the program for a yearly cost of $5K.

Current sponsors have also agreed to make at least one measurable, DEIB-related change in their work.

In 2022, we will use this money in the following manner:

  • 37% will be for taxes for The Collaborator, LLC. 
  • 13% will be paid to me, up to a maximum of $130K to allow me to invest my time on this activity versus consulting.
  • 50% will cover programs our council recommends. Once we reach the $130K target above, we will add the 13% to this pool.

In April and every month after, we will report on all companies supporting the effort, underway programs, and expenditures.

Note: I have chosen not to launch this via a non-profit to avoid the political indecision and slowness I have observed in these organizations.

What Participating Organizations Receive

Participating organizations will receive:

  • Listing on our program page. Coming in April.
  • Rights to publish unique co-branded content on the Trust Enablement site focused on areas related to this program that are considered educational. For example, content around:
    • Careers in Enablement.
    • Tips for hiring managers.
    • Anything related to DEIB.
  • Ability to participate in activities the council defines for our DEIB initiative.
  • Inclusion in all Trust Enablement generated press releases about the program.

Reach out using the form below if you would like to participate.

Do you feel we can do better promoting diversity in sales and beyond?

John Moore, The Collaborator
John Moore – Founder, Trust Enablement

Call me, call us, out.

I launched a human-rights-focused website a decade ago and, I failed to achieve any positive change from it. We had 100K views a month but failed.


I tried to run it without earning money to fund the program or myself: great content and conversations, but no money to do anything measurably positive.

I will not make that mistake again.

However, I am old enough to know that great ideas, poorly implemented or badly thought through, will lead to poor results.

Challenge me when you see us making the wrong decision and demand us to do great things.

Reach out using the form below if you have questions, or, if you are ready to support, just use the Support DEIB button below.