Aaron Evans once again delivers value in these tips about how to best communicate pricing to your customers.

The key take-away is to deliver pricing with confidence and avoid using indecisive language like:

  • Often, frequently, usually, sometimes.  For example, our customers often pay X for our products.  This language implies that you have room to negotiate.
  • Some, most, many.  For example, some of our customers pay X for our products.  This language has the same problem as the language above.

Be decisive. 

Keep listening and remain curious.