Are you curious to learn more about the gap analysis question framework?  Aaron Evans once again provides a concise set of training tips for anyone looking to understand better the concept (hint, hint, All of your sales reps and Revenue Enablement teammates should give a listen).

What are the critical components of the gap analysis question framework?

  • The importance of helping prospects think more deeply about their business goals
  • Helping prospects understand their current progress towards these business goals.
  • What is their strategy for achieving these targets?

This questioning framework can help prospects best understand their pain points in an impactful manner.