| What's
New with Us |
The
Trust
Portal is our new initiative
to provide a single point
of entry for all available
resources on trust for business.
It contains web sites, blogs,
articles, papers, reports
and books from leading trust
experts, consultants, researchers
and academics, as well as
media and business practitioners
commenting on trust issues.
The information is maintained
current with dynamically
updating data feeds. |
 We
got some outstanding coverage
on Mary Lou Roberts', Professor
of Marketing at UMass Boston
College of Management, DIY
Marketing blog, Building
Trust in the Social Space:
"A recent post on
community was picked up
in Social Computing Magazine,
and in response I got an
email from Alex Todd, CEO
of Trust Enablement about
their product. Trust is
incredibly important in
brand development—second
only to a good product,
it seems to me. So I researched
his company with interest..."
|
 We
conducted an Insiders'
Poll on Trust in Online
Social Networks
(OSNs) over a two-week period
in September 2008 and received
366 responses. The
results are compelling and
the implications for OSN
management profound.
Find out what respondents
had to say. Download the
preliminary
findings and summary
data. |
Supply
Chain & Logistics Association
Canada, Trust Enabling
Strategies, and Aberdeen
Group are proud to bring
you Aberdeen's first survey
dedicated to Global
Supply Chain Risk Management
& Trust.
Download
the Executive
Summary of Aberdeen
insights. |
 We
were honoured to be invited
by Dr. Susan Sproule of
McMaster
University's DeGroote School
of Business to deliver
a lecture to her eBusiness
Strategy MBA class. Our
presentation topic was "Enabling
Online Trust"
(download presentation
and exercise).
|
|
The
theme of this year's SCL
Conference was "Creating
a Resilient Supply Chain".
Our presentation topic
was "Trust
Enabled™ Supply Networks:
Enabling trust for collaboration,
innovation and sustainability"
(download presentation
with speaker notes).
Much of the material in
the presention is based
on our white paper ”Trust
Enabled Supply Networks:
Uncovering the trust-building
secrets of highly collaborative
supply chains”.
|
|
 
We
posted our
point of view about
Microsoft's recent End
to End Trust initiative
on Microsoft's End
to End Trust community
form. Here is an excerpt:
"...
End to End Trust needs
to be founded on a comprehensive
framework that addresses
two overriding trust objectives:
1) Developing Trust; and
2) Protecting Trust. From
what I have read so far,
most of the discussion
appears to focus on the
latter."
|
|
Alex
Todd is Industry Chair
for the 9th
World Congress on the
Management of eBusiness
(WCMeB 2008) being
hosted jointly by the
Carleton Research Centre
for Technology Management
(RCTM) and the McMaster
eBusiness Research Centre
(MeRC). The Congress will
be held in Ottawa at the
Sprott School of Business,
Carleton University, October
5-8, 2008. This year's
theme is "Collaboration
2.0 – Honing the
Collaborative Minds of
Leaders in the New Enterprise".
|
|
Our
Presentation at the eMetrics
Marketing Optimization
Summit in Toronto:
"Measuring
Awareness, Brand and Competitive
Standing - Using Trust
Indicators".
|
|
Our
presentation to the Ponemon
Institute's RIM Council:
"Trust
Measures & Indicators".
|
We
are honoured to have had
the privilege to contribute
to Don Tapscott and Anthony
D. Williams' "Wikinomics
Playbook".
|
|
In
Brand-Monitoring Solutions
We Trust by By
Jeff Zabin, CRM Buyer
"Trust
is a strange animal in
the world of business.
Its inputs and outputs
are ambiguous. It can't
be codified. Like other
intangible assets, it
appears nowhere on the
balance sheet.
The
degree to which one company
declares its reliance
on the integrity and character
of another company remains
purely judgment-based
and therefore subject
to the foibles of human
error -- although some
folks, including those
at Trust Enablement
Strategies, a firm
that provides an analytic
framework for assessing
the level of trust that
exists (or needs to exist)
between two parties, may
beg to differ."
Our
position: Judgments
are formed based on perceiving
one or more trust indicators.
Our Trust Enablement®
analytical framework identifies
and classifies trust indicators
according to how they
affect trust perceptions.
|
 ‘It’s
a wise servant that knows
his master,’ so how
well do you
know your board? Take the
question a step further
— do you understand
why it acts the way it does
and the implications of
that behaviour for the company’s
future? The accompanying
article, [Corporate
Governance Best Practices:
One size does not fit all]
from the Canadian Division’s
Corporate Governance Quarterly
of Summer 2007 may help
you answer the last question
and in the process, provide
you with greater insight
into the reasons that your
board acts the way it does.
The author divides companies
into four separate categories,
mostly related to their
stages of development, and
their boards into four types,
mostly to do with their
principal governance style.
Then it examines the implications
from each of these divisions,
both for the business itself
and for its valuation. You
will learn, for example,
which style presides over
the most profitable companies
— fascinating and instructive!"
- Frank Bush FCIS, Vice-President,
ICSA
International Council |
|
Alex
Todd's question to the
Globe
& Mail's Janet
McFarland and her
response about "Board
Games 2007" are
posted in the transcript
of a live online chat:
Question:
"...is the Globe
planning to further evolve
its Board Games scoring
methodology to reflect
differences in the appropriateness
of various corporate governance
styles for different kinds
of companies pursuing
distinct strategic performance
priorities?"
Answer:
"...I don't foresee
us making dramatic c hanges
to our methodology to
take into account the
wide variety of different
corporate styles or strategies
out there...."
|
|
Charles
H. Green, trust expert,
author of Trust-Based
Selling, and co-author
of The
Trusted Advisor, recommends
our we web site in his
blog:
"Todd’s site
is worth visiting if you
want to delve into measurement
and management issues,
or if you simply want
to stretch your mind about
the issues of trust in
business.
He
also has the best collection
of trust-related quotes
I’ve seen."
|
|
Trust
Enabling Strategies presented
two papers to the Conference
Board of Canada's Expert
Roundtable on Trust Measures
and Indicators. This
was a continuation of
the 2006 Deloitte-sponsored
study on "Rebuilding
Trust in Canadian Organizations".
It looked at indicators
of trust from employees,
investors, customers and
the general public.
Papers
addressed the following
questions:
- What
are the key indicators
that directors and managers
should look at to determine
whether and to what
extent a given group
of stakeholders has
trust in the company?
-
Why are these indicators
the most important ones
to assess?
- How
can companies track
those indicators?
We
contributed thought pieces
for measuring customer
and investor trust:
|
|
Our
article "Creating
Trust in Government"
has been selected one
of the 10 best blog posts
on trust for the July
issue of Trusted
Advisor Associates'
"Carnival
of Trust" blog
posting.
|
|
Our
article "Corporate
Governance Best Practices:
One size does not fit
all"
has been published in
the Summer 2007 issue
of the Corporate Governance
Quarterly, a publication
of the International
Corporate Secretaries
Association (ICSA)
and Canadian
Society of Corporate Secretaries
(CSCS). James Gould,
Chair, Editorial Committee,
introduced the article
in his editorial with
"Alex Todd reports
on some research on the
connection between corporate
governance and the corporate
lifecycle. It's always
easy to think that there
is one answer to every
situation when in fact
we have to adapt our governance
approach to the company's
circumstances. As an aside,
it turns out that there
is a link between good
corporate governance and
profitability. No surprise
there."
|
We
now offer Internet-based
advisory services via Kasamba. |
We
are participating (as TrustEnabler)
in a discussion to shape
an online justice system
for the world and reduce
global poverty. |
 Don
Tapscott's think-tank, New
Paradigm, has contracted
us to write a white paper
on "Honing the
Collaborative Mind: Enabling
trust in the Enterprise
2.0". This
research builds on his recent
book “Wikinomics:
How Mass Collaboration Changes
Everything”. |
| Get
quick answers to your questions
"What is Trust
Enablement?", "What
is the business value of
trust?" and "Where
can Trust Enablement™
add value?" in
our FAQ. |
We have posted a couple
of articles in our Igloo
blog. See "Improving
Confidence in Corporate
Canada"
and "Creating
trust in government is more
than 'cleaning house'".
We are also interested in
the future prosperity of
Canada and have been conducting
research via our Second
Canadians community
in Second
Life. |
 We
launched the Trust
Enablers Group blog
on gather.com.
It provides a place for
participants to meet, exchange
information and collaborate
about how to increase the
volume, velocity and value
of transactions by creating
conditions that allow relying
parties to trust. |
 TE
Research, the research division
of Trust Enablement Incorporated,
introduces the Governance
Lifecycle Model™ (GLM)
Assessment Tool.
It measures how effectively
a corporate "governance
style" supports the
company's strategic priorities.
The tool is based on research
discussed in Alex Todd's
recent article "Corporate
Governance Best Practices:
One size does not fit all".
The research identified
the corporate governance
practices associated with
superior strategic performance,
namely that corporations
with "management-controlled"
boards enjoy faster sales
growth, corporations
with "sovereign
boards" exhibit
superior profitability,
corporations with "management-influenced
boards" distribute
more cash to shareholders,
and corporations with "trusted
boards" are rewarded
with higher valuations.
Visitors are invited to
try the public
beta-test version of the
tool. Assessment results
are sent by e-mail. |
|
Alex Todd's published
comments and question
to the Globe
& Mail about their
series "Board
Games 2006" regarding:
|
 Alex
Todd conducted a workshop
"Building Trust
in a Law Firm"
(slides,
article
and newsletter
 )
at the 2006
Toronto Law Office Management
Association (TLOMA) Conference. |
|
 Alex
Todd's article: "Corporate
Governance Best Practices:
One size does not fit
all".
The article was published
in Institutional
Shareholder Services (ISS)
Canadian newsletter Corporate
Governance Review (CGR).
It was also posted
in the Members in Action
section of the Canadian
Association of Management
Consultants (CAMC)
web site.
|
|
 Alex
Todd presented his paper
"Trust
Enabled™ Corporate
Governance"
(view
MS Word version) to
the Doctoral
Consortium at the
2006
McMaster World Congress
on Corporate Governance.
Click on doctoral
or general
for related presentations.
|
| Alex
Todd's recent article: A
Political commentary on
Canadian Prime Minister
Stephen Harper's proposed
Federal Accountability
Act, entitled "Creating
Trust in Government". |
|
 Alex
Todd was recently interviewed
by Michael Hepworth, President
of The
Results Exchange about
”Trust
The Most Important Marketing
Ingredient”.
|
|
Alex Todd presented
his groundbreaking new
white paper ”Trust
Enabled Supply Networks:
Uncovering the trust-building
secrets of highly collaborative
supply chains”
at the Innovative
Collaboration for Competitive
Advantage Third Annual
Symposium on Supply Chain
Management.
|
