Our Trust Enablement Assessment findings
suggest that:
- Drugstore.com is by far the most
Trust Enabled
of the three web sites;
- clientrx.com is slightly more Trust Enabled
than thedoctorspharmacy.com;
- thedoctorspharmacy.com employs Trust Enabling mechanisms that allow customers to make a purchase decision
faster than clientrx.com; and
- clientrx.com provides better customer relationship building Trust
Enablement mechanisms than
thedoctorspharmacy.com
In our opinion, the implications are that:
- Drugstore.com
is likely an indirect competitor that is able to sell at a higher price point;
- clientrx.com and thedoctorspharmacy.com may be direct competitors;
- all else being equal, thedoctorspharmacy.com is likely
to experience higher traffic conversion rates than clientrx.com; and
- all else being equal, clientrx.com is more likely to retain customers
than thedoctorspharmacy.com