Our Trust
Enablement Assessment findings suggest:
- All four
web sites had a similar Trust Enablement profile/pattern.
- ClientDeveloper.com
is the second most Trust Enabled of the four web sites, after BlastRadius.com.
- ClientDeveloper.com
was the most effective in its use of Trust Enabling Risk Transfer mechanisms.
- ClientDeveloper.com
was third in its use of Trust Enabling Authoritative Sources of Trust.
- All four
web sites leave important aspects of Trust Enablement unaddressed.
Based
on these findings, it is our opinion that:
- All four
web sites using their web sites for similar purposes.
- BlastRadius.com
is likely to engage more site visitors than its three competitors, all else
being equal (such as the value proposition being sought by the visitor).
- ClientDeveloper.com
is most likely to stimulate action by site visitors.
- ClientDeveloper.com
was second most likely to lose an uninitiated prospective customer visiting
their site, before discovering their full value proposition.
- All four
web sites could improve traffic conversion rates, accelerate their selling
cycles and provide better support for their price points by doing more to
Trust Enable their web sites.
ClientDeveloper.com
specifically:
- Your
web site could benefit from more Authoritative sources of trust in order to
give prospective customers sufficient confidence in your Abilities to spend
more time reviewing your value proposition - rather than dismissing you prematurely
by leaving the site;
- Your
web site could also benefit from more explicitly demonstrating your Motivations
and how they are aligned with those of your prospective customer. In other
words, you want your prospective customer to know the "rules of your
game"; and
- You should
also pay particular attention to your highest value proposition areas, such
as usability and off-shore outsourcing. Both require special Trust Enablement
consideration.